At present, the price inversion of liquor products is very serious, and many agents and distributors have high inventory, high financial pressure and no profit, and even some of them are losing money. Agents and distributors in the beverage industry are struggling to support.
Therefore, many agents began to give up investing heavily in acting as agents and joined the camp of "fallen masters".
First, the price is upside down and unprofitable
In the past two years, the price of famous wine has been inverted, but it is just a matter of how much. At present, it is a common phenomenon for famous wine to hang upside down for dozens of yuan, if you don't count rebates and market support, it can really be regarded as selling a bottle and losing a bottle. Even the main business of Moutai, Wuliangye, Guojiao 1573, Fenjiu, and Yinji Group, which was once known as the "first share of liquor circulation", have been delisted.
Of course, some of the good agents still have money to make, but the profits are also very different from previous years.
Helplessness, persistence, worry...... Nowadays, many agents are also forced to maintain customers, maintain operations, and exchange time for space, after all, there is a chance to "live".
Those agents who can't "live" can only find another way to make a living......
Second, the low price online has burned a fire
The low price of e-commerce has undoubtedly burned a fire for agents to turn to the war.
At present, some manufacturers are promoting low-price online and giving low prices to the head live broadcast, which has a great impact on the confidence of agents, and agents are also bitter. In addition, coupled with the tens of billions of subsidies launched by the platform, the product price is even much lower than the wholesale price, and online sales seriously squeeze the offline living space.
During the Double 11 period not long ago, the offline market price of a banquet strong fragrance large single product was 410 yuan/bottle, and the price was 374 yuan/bottle after a certain treasure subsidy, the market price of a strong fragrance faucet 1,000 yuan large single product was 960 yuan/bottle, and the price of a certain treasure was 879 yuan/bottle after the subsidy, and the market price of a large single product with sauce fragrance in a price range of 500 yuan was 475 yuan/bottle, and the price was as low as 360 yuan/bottle after a certain treasure discount......
The fire of online sales has cooled the hearts of offline agents......
3. "Fall down", don't fall
It will be relatively easier for agents to be "down-to-earth". Although the "inverted master" may earn ten or twenty yuan in a box, the profit is meager, but at least the "inverted master" does not fall, does not need to face the frequent pressure of the manufacturer, the financial pressure is relatively small, the operating cost is reduced, and the operating risk is reduced.
Moreover, many channels are relatively hidden nowadays, and agents and platform providers have also started to work as "masters". It can be said that the platform provider has more information, more resources, larger scale and lower risk. Therefore, being a "fallen master" is also a technical job, and it may become a "national chain" if it will fall.
Fourth, the "inverted master" is not born to want to be the "inverted master"
In fact, no one wants to be a "bad master", and many of them are forced by manufacturers. Judging from the major financial reports announced by wine companies, they are basically growth, and many of them are substantial growth. A certain big businessman publicly reprimanded: The more you grow, the greater the pressure on us; some wine companies have no responsibility at all, and do not give distributors room and room for adjustment.
When the interests of manufacturers are shared, now the industry consumption is bleak, and not all manufacturers are like Moutai, so there is a subtle opposition. In many cases, agents are in a weak state, and the pressure of wine companies can only bear it silently, and they can't stand it, so they will be "downcast......
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#Drinking##Merchants joining##No source e-commerce##白酒#