Take a music bus with music, food, and beautiful scenery all the way, show your youthful attitude in the professional skatepark, and dance to the beat of music in the live house...... In Dongguan, a city of youth and a trendy capital with an average age of only 34 years old, trendy games that are popular among young people are emerging one after another, and unlocking new scenes, new formats and new experiences for the integration of culture and tourism is gradually becoming a new way of spiritual and cultural life for Dongguan citizens.
At present, Dongguan is making every effort to promote the construction of a culturally strong city, create a trendy culture, and make the "trendy Dongguan" city cultural business card present to the citizens with a more flexible and trendy gameplay, and let the city continue to release its excitement and charm.
The music bus lights up the nightlife of cultural tourism
Since the beginning of this year, the combination of "Trendy Dongguan Matchbox" and camping festivals and music festivals has become a new trend of Dongguan trendy culture, and letting the singing "matchbox" "move" and shuttle through the streets and alleys of Dongguan is another way to open the new way of playing in Dongguan.
Music Bus
On September 22, the "World Car-free Day", a "Black King Kong" drove on the streets of Dongguan, and the cool and trendy lights decorated this music bus full of laughter. This is the "Trend Culture Center Music Bus" (hereinafter referred to as the "Music Bus") jointly launched by the Dongguan Cultural Center and Dongguan Bus Co., Ltd., bringing the first urban nightscape light route in Dongguan to the public.
On October 11, Hong Kong artist Wang Zulan went to Dongguan Houjie to shoot a tourism promotion column, test ride the music bus, and feel the new changes in the trend of Dongguan; On the eve of the opening of the 2023 Bay Area Cultural Gathering (Dongguan Station), from a moment and a half, 6 promotion officers of the Bay Area Cultural Arts Association, including Guanyi Muzi Aesthetics, set off by music bus, and sang all the way to share their own stories of the Cultural Arts Club.
Karaoke on the music bus
With the core operation concept of "transportation + tourism + culture", this music bus provides a new space choice for citizens to experience cultural and artistic exchanges, food appreciation and tourism in Dongguan. The interior of the bus not only has stereo surround sound, wireless handheld microphones, large TV screens, song stations and other equipment, the audience area in the middle has changed the traditional bus seat arrangement, rotating seats around the stainless steel columns to create a number of small bars, as well as a food preparation area equipped with storage cabinets and freezers, plus music rhythm atmosphere lights inside and outside the body, the trend and cool mobile space atmosphere and sense of interaction are full.
"Since its launch, the music bus has been loved by many young people, especially children, and many citizens and friends who have experienced it find it novel and interesting. According to Mo Zhenfei, the relevant person in charge of the company, the target group of the music bus is based on team building development, birthday parties, parent-child research and other team customized travel, and will provide bus interior decoration and personalized event planning services according to different needs. Mo Zhenfei shared that he has recently received requests for wedding receptions and team bonding, "Young people want to break through tradition and organize activities in a more trendy and innovative way, and Music Bus provides a great choice." ”
The atmosphere inside the music bus is joyful
The city of youth is emerging with trendy new formats, new scenes, and new experiences
"Through the music bus for cultural and tourism experience, the excellent public cultural space, tourist attractions, popular check-in places, and trendy streets of Dongguan are connected in series, which is the expansion of tourism and cultural attributes of the music bus in terms of basic transportation attributes. Mo Zhenfei told reporters that in addition to the music bus, Dongguan Bus Company has also cooperated with Dongguan Library to launch a scholarly bus, as well as the launch of the "Basketball City" during the Basketball City Cultural Festival, etc., by creating various theme buses, with the integration of culture and tourism mobile space to enrich the leisure and social scenes of Dongguan citizens. Mo Zhenfei said that in the future, the company will continue to innovate business incubation, further deepen the integration of culture and tourism, dock multi-format cooperation, and derive more abundant bus value-added service products, so that public transport services are closer to people's lives and meet the needs of citizens for new ways to play the trend of cultural tourism.
The first professional skateboard park in Dongguan Civic Center, T.O.P Extreme Sports Park, was officially opened
In Dongguan, there is far more than one way to open up a trendy new way to play. This summer, Dongguan held the "Spread and Extend" matchbox music festival in the core business district, which lasted for 11 days, received more than 10 million online and offline attention, and the trend culture continued to "spread" in midsummer; On December 15th, the first professional skateboarding park located in the Dongguan Civic Center, T.O.P Extreme Sports Park, was officially opened, integrating the skateboarding sports loved by young people into the trendy scene...... In Dongguan, new formats, new scenes, and new experiences of various trendy cultures are emerging in this trendy capital, and the cultural tourism and leisure life of young people is becoming colorful and flavorful.
文 | 记者 石梦卓图 | 受访者提供