#Luckin Coffee Claim Incident# #International Commercial Dispute# #品牌声誉危机#
Hello everyone, today, I would like to reveal to you a cause of an international commercial dispute that caused an uproar - Thailand's Luckin claim 2 billion yuan from China's Luckin! This is a far-reaching brand reputation crisis, let's take a look at the inside story.
Thailand's Luckin Coffee claims to have suffered large-scale intellectual property infringement during its coffee chain business. They accused China Luckin of using their trademarks, logos and store images without authorization. To this end, Thailand Luckin decided to file a claim of 2 billion yuan against China's Luckin.
Whether it is Thai Luckin or Chinese Luckin, they are well-known brands with a good reputation. Once the brand reputation is damaged, it will bring great trouble to its business operation and market competition. This claim incident not only affected the enterprises of the two countries, but also attracted the attention of all walks of life.
This claim is yet another reminder that protecting intellectual property is an important part of modern business operations. Whether it is a large multinational enterprise or a start-up, only by legally using and protecting intellectual property rights can it be invincible in the fierce market competition. Today, Luckin Thailand's move has set a clear example for other businesses.
We call on companies from all countries to strengthen cooperation to jointly maintain the global business order and safeguard the unique value of each brand. Only in this way can we work together to create an open and fair business environment.
For China Luckin, this claim is undoubtedly a major challenge. As a globally renowned coffee chain, they are under pressure to protect their reputation and deal with Thailand's Luckin claims.
China Luckin needs to respond in a timely manner and take effective measures to protect its legitimate rights and interests. Only in this way can we maintain competitiveness in the smart coffee market and win the trust and support of consumers.
This claim is not only about a dispute between two Luckin brands, but also involves a wide range of issues such as business ethics and brand image. Once the brand reputation is damaged, it will have a long-term negative impact on the operation of the enterprise, and even affect the entire industry ecology.
Therefore, we call on all sectors to pay attention to this matter and arouse more reflection from business people. Only by jointly upholding business rules and a level playing field can we promote healthy and orderly business development.
This Luckin Thailand claim will become a case study in the business community and provoke in-depth thinking. Brand reputation is one of the most valuable assets of a business, and today's business competition is no longer limited to the domestic market, but has gone global.
Protecting intellectual property rights, maintaining brand reputation, and win-win cooperation are the goals we should pursue. Let's work together to build a fair, healthy and prosperous business environment!