The share of major mobile phone manufacturers in the mobile phone market continues to rise or decline, and the frequency of new phone releases has also become an important influencing factor. Recently, many mobile phone brands have shown new products, which has made the brand share of the mobile phone market change dramatically.
Looking at the latest statistics released by BCI, the ranking of new machine activations in the domestic market in November has been reordered. In first place is Apple with 6.044 million new device activations, followed by Xiaomi with 5.243 million new device activations, Honor and Huawei followed with 4.031 million new device activations and 4.014 million new device activations, while Vivo and OPPO ranked fifth and sixth with 3.833 million and 3.763 million new device activations respectively.
In November every year, the carnival of the Double 11 shopping festival is undoubtedly an important reason for the increase in the number of new machine activations. With the iPhone 15 series as the pioneer, Apple successfully topped the activation list. Especially during the Double 11 period, Apple's discounts were extremely strong, and the sales performance was quite eye-catching.
Compared with the previous generation iPhone 14 series, the iPhone 15 series has been significantly improved. For example, iPhone15Pro, its hardware parameters have been upgraded significantly, such as the processor has been upgraded from A16 to A17Pro, the power consumption has been reduced, but the performance has been improved a lot. In addition, the frame material has been upgraded from stainless steel to titanium alloy, the data port has been upgraded from lighting to USB-C, and the optical zoom factor of the telephoto camera has been increased from 2x to 3x. Coupled with the substantial discount on the price after the subsidy, it is naturally not difficult for the iPhone 15 Pro to sell out.
Although Huawei's new phone activation only ranks fourth, the growth rate is the highest, reaching an astonishing 75.6%! If it weren't for the Huawei Mate60 series, it would compete with Apple in the championship battle. Huawei's performance is good enough, and only the Huawei Mate 60 series can trigger an increase in the number of new phone activations, which shows its high position in the hearts of consumers.
If the Huawei Mate60 series has sufficient production capacity, with the activation of new phones in the future, it should be able to compete with Apple!