Recently, the small essay incident between Dongfang Selection and Dong Yuhui has sparked heated discussions on major platforms, and the popularity continues to rise. The development of the event has attracted the attention of many netizens, but is there a well-planned marketing event hidden behind it?
First, let's sort out what happened. Sun Dongxu, CEO of Dongfang Selection, was removed from his post for some reasons, while Dong Yuhui broadcast live with Yu Hehe tonight, responding to the recent hot topic. In addition, the number of followers of Dongfang Selection and Dong Yuhui's Douyin accounts is also growing sharply, and the share price of Dongfang Selection is also expected to rise next Monday.
From a marketing perspective, the event is likely to be a well-planned marketing event designed to drive sales by driving brand influence, awareness, and traffic. In fact, Dongfang Selection has also caused "inexplicable" hot search events many times before, and this incident is just one of them.
However, there is one question worth pondering: Why did so many people not suspect that this incident was hype? In fact, the decline in the stock price of Dongfang Selection may have been caused by a large amount of cash-out by insiders. It is also likely that the incident of Sun Dongxu's dismissal was pre-arranged, and the whole incident was just a performance and operation within the company.
In addition, we also noticed that Dong Yuhui's account has been increasing his followers, but this account still belongs to Dongfang Selection. The anchor only has the right to use, not the right to possess.
So, do you think this incident could be a marketing event?
Finally, I would like to share with you some of my thoughts:
Different positions will have different views. I'm more concerned with the facts, the essence behind them, and humanity. What is the value of this to me?
The value of IP is immeasurable. An IP like Dong Yuhui, whether it is to stay in New Oriental or come out to start a business, is easy to make money.
In the age of the internet, whoever has more followers will have an easier time making money. The easiest way for ordinary people to turn over and get rich is to do self-media and become Internet celebrities.
Is the influencer an employee, is it a service company, or is the influencer the core, and the company serves the influencer? It depends mainly on whether the influencer can be replaced.
Be sure to read more. A cultural person like Dong Yuhui is very popular with everyone. While the material life is becoming more and more abundant, there will be more and more people who are spiritually empty, and they are in great need of this cultural edification.
So, what do you think about this? Feel free to share your views in the comments section.