"Digitalization is like a tsunami, you look far away, but you come to you in the blink of an eye. What we have to do is to start with ourselves, arm ourselves with digital tools, and become the one who stands at the top of the waves." On December 15, Guo Sheng, chairman and CEO of Zhaopin, spoke at the Chinese Human Capital International Management Forum, saying that AI is menacing, but people in the workplace have not been lying flat, setting off a grand situation of "transcoding" for the whole people. Digitalization is bringing a new culture to companies, and leadership training, which was previously popular among employees, has taken a back seat, and most workers have recognized the importance of mastering new technologies and learning to use digital tools for career development.
In the modern workplace, employees pay more and more attention to the balance between work and life, what can enterprises do for employees? Guo Shenghui said in an interview with a reporter from Nandu that for star employees, the company's culture and organizational model will have certain restrictions. But for ordinary employees, it is happier to go to a large company. Large companies have a better corporate culture and an advanced incentive system for their employees.
Guo Sheng, Chairman and CEO of Zhaopin.com Group.
The manufacturing and energy industries have improved their ability to digest digital occupations, and positions such as finance and translation are most affected by AI
From 2016 to 2022, the compound annual growth rate of China's digital economy was 14.2%, continuing to maintain rapid growth, which is 1.6 times the overall compound annual growth rate of the digital economy of the United States, China, Germany, Japan and South Korea during the same period.
Guo Sheng pointed out that in the first half of 2023, the number of job openings will increase year-on-year, with the new energy industry reaching 36.1% and intelligent manufacturing-related industries reaching 6.9%. At the same time, in terms of the proportion of digital job recruitment demand, the production/processing/manufacturing industry has significantly expanded from 12.6% in 2022 to 17% in the first half of 2023, and the energy/mining/environmental protection industry has increased from 4% last year to 6.3% in the first half of this year. This change reflects the improvement of the "digestion ability" of digital occupations in the manufacturing and energy industries compared with other industries, and to a certain extent, reflects the positive signal of China's industrial restructuring and transformation.
However, in the digital era, large language model artificial intelligence technology represented by ChatGPT has also caused people to worry about "machines replacing humans". Guo Sheng said, "At present, the positions most affected by AI are finance/auditing/taxation, translation, and banking." According to the Research Report on the Potential Impact of AI Large Models on the Labor Market in China, in addition to finance and other industries, legal/legal/compliance occupations are also in the top 20 of the impact index, and their common feature is that the work tasks include more text processing, data collection and collation, etc., and these knowledge-based work tasks are the strengths of large language model artificial intelligence.
Guo Sheng said with a smile, "Although AI is menacing, people in the workplace have not been lying down, setting off a grand occasion of national 'transcoding'." Correspondingly, employees show a higher level of commitment and attention to training. He also pointed out that digitalization is bringing a new culture to companies, and leadership training, which was previously popular among employees, has taken a back seat, and most workers have recognized the importance of mastering new technologies and learning to use digital tools for career development.
"Digitalization is like a tsunami, you look far away, but you come to you in the blink of an eye. What we have to do is to start with ourselves, arm ourselves with digital tools, and become the one who stands at the top of the waves," Guo Sheng said.
61.1% of women are asked about marriage and childbirth in job hunting, and there are still many gender biases at the market level that need to be broken
"Women can hold up half the sky. Guo Sheng pointed out that unlike the traditional workplace, in the digital workplace, the role of mental power is becoming more and more important, and women's participation in competition is no longer limited by physical strength. China's economic development over the years has also relied on the tremendous contributions made by many women in the workplace.
However, at a time when the power of women in the workplace is rising more and more, gender stereotypes and workplace discrimination still exist, which have become the main factors in the dilemma of women's career development. For example, according to the "2023 Survey Report on the Status of Women's Workplaces in China" released by Zhaopin, 61.1% of women are still asked about marriage and childbirth in their job searches, and less than 20% of women are sure of job promotion.
"We want women to feel respected and feel more fulfilled in the workplace. Guo Sheng also revealed one of the reasons for the award of the 2023 "Most Concerned Employer for Women" award in an interview.
According to this year's 2023 China Best Employers of the Year Report, the overall proportion of female employees in award-winning companies is higher than that of non-award-winning companies, reaching 46%. In addition, 25% of the winning companies were women, while 22% of the non-award-winning companies were women. In terms of the proportion of middle-level women and the proportion of promoted women, the award-winning companies also achieved better results, accounting for 37% and 44% respectively, which is significantly higher than the 22% and 30% of the non-award-winning companies.
It is worth mentioning that 90% of the award-winning companies have set up special positions or institutions to promote gender equality and protect the equal rights of female employees, which is much higher than the proportion of non-award-winning companies (44%).
Guo Sheng also said that there is still a lot of gender bias in the market that needs to be broken. For example, he said that taking the choice of arts and sciences as an example, some girls are influenced by traditional ideas and will prefer to choose liberal arts, so when they enter the workplace, they will suffer a little. But in fact, girls should not naturally feel that they are not strong enough in studying science and engineering, but should pay more attention to the cultivation Xi of science and engineering ability from high school.
Employees are increasingly attaching importance to work-life balance, and small companies are more suitable for star employees
In the modern workplace, employees are increasingly valuing work-life balance and greater autonomy at work. Guo Sheng said that in a prosperous society, people no longer worry about food and clothing, but pursue spiritual enjoyment. That's why today's new generation of employees are increasingly focusing on work-life balance. For such employees, the company is not just a place to work, they are pursuing a place where they can do what they like and be valuable to themselves and society.
What can an enterprise do for its employees? Guo Sheng said with a smile that the first and most important thing is to pay wages and pay for the value of employees' labor.
In addition, it is very important to create an atmosphere. Guo Sheng said, "The organization of the company is a network, and it allows you to be inspired by it. What we often call company culture and corporate culture is actually such a network that gives you a sense of belonging. ”
"There is also a contradiction in this", Guo Sheng pointed out, when the company pays for employees, it will also "deprive" some things from employees, such as flexibility and freedom under the management system. In particular, the activity of large companies will become less and less, and it will be difficult for the ship to turn around. For star employees, large companies are binding and may be limited by company culture, organizational model, and management system. Sometimes the management system of a large company is a constraint on star employees, not all empowerment. As a result, it may be happier for star employees to be in a small company.
However, for ordinary employees, it is better to go to a large company. Guo Sheng said that large companies have a more advanced corporate culture and an advanced incentive system for employees. Even if each employee is ordinary, all ordinary employees together can bring out each other's potential, which is a good company.
Written by: Nandu reporter Wang Wei from Chengdu
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