Do you feel that fruits are getting more and more expensive now? Pick a few apples at the fruit store, and start at least thirty or forty yuan, which is more expensive than going to the vegetable market to buy meat.
On the one hand, we feel that it is too expensive to buy fruits, and on the other hand, the fruit farmers have worked hard to grow the fruits harvested for a year, but they can't sell them at a low price, what are the reasons behind the imbalance between supply and demand?
There is a backlog of domestic fruits, and the loss rate far exceeds that of Europe and the United States?
According to relevant data, the commercial fruit yield of imported fruits is as high as 80% to 90%, and the loss rate after being put on the shelves is only 5%-8%.
In contrast, the loss rate of mainland fruits is simply outrageous, and the commercial fruit yield of domestic fruits is only 50%-60%, and the loss in the circulation process is as high as 30%.
These cold figures undoubtedly convey to us the fact that the situation of domestic fruits in the market is much more difficult than that of imported fruits.
You must know that from the planting of fruits just now, to the later harvest and picking, and even the subsequent transportation links, each link needs to pay a lot of manpower, material and financial resources.
These fruits alone are lost every year, which can cause losses of more than 400 billion yuan! And this phenomenon is undoubtedly a pain point in the hearts of people engaged in this industry.
So why is there such a high fruit loss rate? In fact, this problem seems simple, but it involves production, circulation, consumption and other links.
First of all, from the perspective of production, there is excess production capacity and an imbalance between supply and demand.
Although the mainland is the world's largest fruit producer, producing hundreds of millions of tons of fruit a year, the mainland's per capita fruit consumption has not been able to keep pace with it, and the total per capita consumption is only more than 100 kilograms.
If you don't sell as much as you buy, then naturally there will be many fruit farmers who can't sell the fruit in their hands, and can only end up smashing it in their own hands.
Secondly, the logistics and transportation cost of mainland fruits is high, in order to quickly transport this perishable food, logistics must ensure that it is transported to the market in the shortest possible time, so as not to cause loss and waste.
However, the fruit production areas and consumption areas of the mainland are unevenly distributed, and the transportation distance of the fruit is very long, and the transportation cost is high, especially in some remote mountainous areas, and the transportation cost is greater.
Finally, due to the asymmetry of information in the market, although fruit farmers are the first to produce high-quality fruits, they do not understand the market conditions, and often suffer from no sales channels, resulting in unsalable fruits in their hands.
The market price far exceeds the farmer's selling price
I believe that many friends must have seen such a phenomenon, that is, the price of fruits in many cities is extremely high, but the price of fruits in rural areas is very low.
So why is the market price much higher than the selling price of the growers? What is the problem in the price transmission mechanism?
Taking grain as a comparison, in the grain production area, the grain depot and grain station are very perfect, and the connection between supply and demand is also very smooth. But for fruit, the situation is very different.
For growers who only work in the fields, this kind of fruit cultivation is usually family-run, small in scale, and low in risk resistance, so the bargaining power of fruit growers is not high in the subsequent sales process.
Once the fruit buyer repents and does not want to buy it, or maliciously lowers the price, then a year's hard work is likely to be in vain.
On the other hand, large commercial organizations have no way to find a single fruit farmer to connect, after all, the fruit farmers are all one family, too scattered, and the supply is not enough, and it may be sold out today and then out of stock tomorrow.
It does not provide a stable source of supply, so it is not in the interest of large commercial organizations from their point of view.
Therefore, from the above description, you must also be able to see the reason why "the market price is much higher than the selling price of fruit farmers", that is, the mainland lacks a stable and long-term information communication mechanism in the fruit industry.
What are some ways to improve?
After talking about the crux of the problem of unsalable fruits, next, some people will definitely be curious about such a problem, that is, is there no better solution?
After all, if a stable and long-term information communication mechanism can be established, it will not only be of great benefit to fruit farmers, but also a happy event for the majority of consumers.
In order to completely solve the problem of unsalable fruits in the mainland, you can start from the following aspects.
First of all, from the perspective of the fruit circulation system, only by reducing the transportation cost of fruit and solving the problem of information asymmetry can we reduce the loss of fruit in the mainland and save the hundreds of millions of dollars lost every year.
Secondly, from the perspective of fruit growers, since large commercial organizations dislike the fact that fruit growers are too scattered, fruit growers can join forces with each other and expand their scale.
As long as there is qualified quality fruit, coupled with a stable supply of goods, there is a stable foundation for supply and demand docking, and fruit farmers can have a greater say in the follow-up sales process.
Finally, in terms of sales structure, we also need more agents who speak for fruit farmers, and only from the perspective of "loving farmers and protecting farmers" can we exchange the fruits of fruit farmers' hard work for money to comfort them, instead of maliciously lowering prices and breaking the hearts of fruit farmers.
Finally, from the perspective of consumers, only by establishing a stable and long-term sales mechanism can consumers enjoy the fruits of hard work from thousands of fruit farmers.