Chen Bingbin's (English name: Leah) is a supermodel, like a sleeping seed that has been dormant in its natural state for many years, and then suddenly erupted. Since then, the international runway has remembered her thoughtful oriental face, outstanding and tall figure, and the mysterious sense of power and autonomy in her "pure as lamb" gaze.
Chen Bingbin's first appearance in the international T is a road to fame that is difficult for most supermodels to replicate, and everything seems to fall into place. It was 5 years ago that Chen Bingbin, who was in his third year of high school in New York, was discovered by a director. At that time, Chen Bingbin often studied some magazines of world supermodels in his spare time. Her no-makeup photos were sent to the director, who was selecting models for Paris Fashion Week, and the "show director" felt that Chen Bingbin's temperament was very suitable for some fashion brands in the autumn and winter of that year, so he invited Chen Bingbin to France for an interview.
Without hesitation, Chen Bingbin boarded a flight to France.
"It was my first time on the catwalk and it felt like everything was new. I met dozens of models that I could only see in the video before. Chen Bingbin recalled: "I remember the process was very simple, one day of interviews, one day of fitting on, one day of catwalk, and then I flew back to the United States after the performance. ”
In this debut, Chen Bingbin was arranged by the show director to show a casual wear (2018 MIU MIU/Handbag) by MIU MIU.
Paris debut brings a "halo effect"
Chen Bingbin did not expect that her debut at French Fashion Week would bring a "halo effect" to her modeling career, and since then, her popularity has continued to rise with the invitation of more top international brands.
Soon after the debut of the 2018 Bright French Fashion Week, Chen Bingbin has reached cooperation with international brands such as MIU MIU, Armani, Hermes, Gucci, and so on.
She was also invited to participate in the 2018 Armani Exchange AX Chinese NewYear, the 2018 Lane Crau yord Lane Crawford Xmas Campaign, EP JEANS 2018AW ep Jeans 2018AW and other events and brand shoots.
With frequent exposure in more luxury brands and public events, Chen Bingbin has become one of the most popular supermodels in France and the United States in Los Angeles, New York and other places, and his unique image and temperament have made his popularity among the audience continue to rise.
2018年，她登上《周末画报》（MODERN CITY April 2018 COVER现代城市）和《T》杂志（T Magazine Apr.2018），成为封面模特。
Since then, she has also become a graphic model for "MixTE PARIS", "AnOther", "Condé Nast Traveler", "Traveler", "Marie Claire China", "VOGUE Fashion and Beauty", and "BAZAAR" ("Harper's Bazaar") interpreting women's fashion themes such as jewelry, watches, bags, shoes, and furs.
"The model is the vehicle for expressing the brand"
Chen Bingbin, who embarked on the road of international supermodel during his third year of high school, did not lose his rising popularity and aura on the catwalk. After graduating from high school, she entered the Fashion Institute of Technology in New York, where she completed her undergraduate Xi in International Trade and Marketing.
Chen Bingbin doesn't think that the professional courses at the university level will bring much support to his career as a model, but Chen Bingbin's ability to switch and interpret many international brands such as women's fashion, cosmetics, luxury bags, and watches since 2018, as well as domestic fashion brands such as Yuesai and Mulan, still suggests a certain connection between the two.
The Fashion Institute of Technology in New York is a higher education institution that focuses on fashion design and other fashion industries, and its "International Trade and Marketing" major focuses on the knowledge and technology of international trade and marketing related to the fashion industry.
He studied art and painting at the academy, and focused on the development of human body drawing and oil painting on the basis of Xi painting, which had been interrupted for a time.
When it comes to the performance art of models, Chen Bingbin pays more attention to the professional presentation and detailed display of models as "brand spirit communication carriers". During the shooting process of different brand themes, she will pay attention to the understanding of brand details, core messages and product values of photographers and stylists, and achieve the interaction between product details and consumers with simple and powerful presentations.
This philosophy makes Chen Bingbin, as a popular supermodel, embody a sense of natural and proper moderation between his personal image and the various brands he shows. This sense of proportion between the model and the brand seems to present the courtesy of "one protagonist (model) to another protagonist (brand)", which makes both have a certain attraction at the same time.
From the perspective of the audience and readers, through Chen Bingbin's display, they will be attracted by the details and characteristics of the fashion brands she interprets, and they feel particularly cool, unique, or distracted, but they can't forget the personality and temperament of this model - she did not emphasize and highlight herself in the display of brands and products - she gave the professional presentation of the brand's products to achieve the communication and recognition between the brand and consumers, and the world remembered her pure, distinctive and restrained objective performance style.
This may also be the reason why Chen Bingbin prefers the graphic models presented in fashion magazines, in which she can express the "sense of work" in the lens and language of the film in the flat format.
The secret behind the high popularity
In the process of cooperating with international first-line photographers and stylists and other work teams, Chen Bingbin's individual, neutral and objective presentation concept of brands and products has also been recognized to a certain extent. Whether in New York, France, Shanghai, Beijing and other catwalks and shooting activities, Chen Bingbin uses himself as a "prop to present brands and products" to complete his personality expression.
As a rising international supermodel, Chen Bingbin's personal image of "autonomy", that is, "self-mastery" and female independence that has not been professionally assimilated, has also become a major element of his appeal to readers and audiences. In other words, Chen Bingbin's feminine image and sense of power make her stand out from the stylized image of public women who are no longer passive props to please traditional visions and values.
Chen Bingbin's image of women's independence in print media, international catwalks, and related videos and images may have been traced back to her early adolescent growth. According to Chen Bingbin's recollection, when she was in the first grade of primary school, she was sent to a private boarding school in Yangzhou, Jiangsu Province, where she could only reunite with her parents and family on weekends. Chen Bingbin's boarding school life lasted until Grade 8 (Senior 2), and the advantage of attending boarding school is that you can meet people from different regions, backgrounds and cultures, and also develop the social skills to live independently and solve various interpersonal relationships.
Another detail worth mentioning is that in Yangzhou, a quaint southern city, Bingbin remembers that the girls around him are generally small jasper-type, "they are all relatively short". And Chen Bingbin - he has been tall since he was a child. In the years of private school, Chen Bingbin was also always one of the girls with the highest "altitude". At that time, it was said that she was suitable to be an international model. Chen Bingbin's dream of being a supermodel may have sprouted since childhood. After hearing more information about her height, she consciously began to pay attention to things related to models. (Text/Hou Yaochen)