Dongfang Selection removed Sun Dongxu as CEO, and he had previously cashed out 200 million Hong Kong dollars
On December 16, Dongfang Selection issued a notice of personnel appointment and dismissal on its official account: It was decided by the Board of Directors of Dongfang Selection: Chairman Yu Minhong concurrently serves as the CEO of Dongfang Selection, and Sun Dongxu is removed from the position of executive director and CEO of Dongfang Selection, effective immediately.
Notice of appointment and dismissal of Oriental Selection Personnel (Source: Official Account)
At the end of 2021, Yu Minhong, the helmsman of New Oriental, set the tone, and New Oriental Online switched from extracurricular training to live broadcast of agricultural products. On December 28, Dongfang Selection made its live broadcast debut, Sun Dongxu and Yu Minhong went into battle in person, and their performance finally only stayed at about 5 million yuan. Such days lasted for half a year.
Until June 9, 2022, Dongfang Selection's "bilingual live broadcast" was out of the circle. In the live broadcast room of Oriental Selection under New Oriental Online, a live broadcast by anchor Dong Yuhui unlocked the traffic password without warning, which became popular on the whole network. With this talk show-style live broadcast, the former New Oriental English teacher made people remember his terracotta warrior-like face, and also pushed the transformation of New Oriental to the public again, and even the stock price rose in response.
In the subsequent live broadcast, Dong Yuhui and Sun Dongxu frequently appeared on the camera, and made Dongfang Selection popular through a series of "local travel" columns and classic copywriting. Until the recent "small composition" turmoil this year, Dong Yuhui and Sun Dongxu were once again pushed to the focus of public opinion.
俞敏洪和董宇辉（图源：澎湃新闻）
The editor said that most of the classic essays were created by the copywriting team, and not all of them were created by the anchor Dong Yuhui. This reply angered many Dong Yuhui's fans, thinking that this was a kind of "backstabbing" to Dong Yuhui and denying his contribution to Dongfang Selection.
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, officially responded to the matter, but because he said that "tens of millions of annual salaries are only part of Yuhui's income", it once again sparked heated discussions.
Dong Yuhui himself also posted a long response in the early morning of December 13, saying that some of the "small composition" copywriting in these special sessions were written directly by themselves, and some of them provided ideas and suggestions to the editor, and the editor wrote according to his own ideas, and if he was satisfied, he would not change or change less.
On the evening of December 14, Sun Dongxu, CEO of Dongfang Selection, released a video apology, at the beginning of the video he said, "Today I come to apologize to the majority of netizens", and bowed deeply. Sun Dongxu responded to his "aggressive" demeanor in the live broadcast, slammed his mobile phone, and mentioned Dong Yuhui's salary and other controversies.
Subsequently, Yu Minhong also responded, criticizing the editor for being unprofessional, Sun Dongxu's improper approach, and denied the rumor that "the CEO and Dong Yuhui choose one of the two", saying "It's okay, it's not so serious", Sun Dongxu also said "This is a rumor, there is no such thing". Until December 16, Sun Dongxu was removed from the position of CEO of Dongfang Selection.
Sun Dongxu previously issued an apology video (Source: The Paper)
According to the reporter's inquiry into the latest annual report of Oriental Selection, as of May 31, the company had a total of 1,479 full-time employees and 486 part-time employees, with a total salary of 736 million yuan, an increase of 62.4% year-on-year, including the salary of anchors such as Dong Yuhui. According to Wind data, the executives selected by Dongfang are Yu Minhong (chairman of the board of directors) with a salary of 10.6903 million yuan, Yin Qiang (executive director) with a salary of 5.2738 million yuan, and Sun Dongxu (executive director) with a salary of 18.1373 million yuan.
It can be seen that Sun Dongxu selects the highest-paid employees for Dongfang, with an annual salary of 10 million.
On February 7 this year, Sun Dongxu sold 1.93 million shares at an average price of HK$55.6115, involving HK$107 million, and the shareholding ratio decreased from 1.57% to 1.38%: On February 8, he sold 1.93 million shares at an average price of HK$569451, involving HK$110 million, and his shareholding decreased from 1.37% to 1.18%. A total of nearly 4 million shares were sold in the two days, and HK$217 million was cashed out. At present, Sun Dongxu has not responded to the removal of CEO.
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(Source: Jimu News)