The resignation of the "Internet celebrity secretary" is to be expelled! Dong Mingzhu: With the help of Gree to be an Internet celebrity, the internal influence is not good

New Consumption Daily, December 14 (researcher Liang Youyun), with the exposure of a video of Dong Mingzhu's internal speech, there is a new dynamic around the departure of Gree's Internet celebrity secretary Meng Yutong from the company.

The "Internet celebrity secretary" and well-known entrepreneurs, who have settled down and are well, have once again attracted the attention of online public opinion.

Dong Mingzhu really hammered Meng Yutong was expelled

The video shows that at the induction ceremony of the 2023 college students of Gree Electric, Dong Mingzhu delivered a speech to the new employees, and took the resignation of Meng Yutong as a negative case.

Dong Mingzhu said that after several months of Xi at Gree, Meng Yutong became the only employee among the nine people who was stayed, Dong Mingzhu saw Meng Yutong's diligence and took the initiative to choose her as her secretary, "I hope she can grow up." But soon Meng Yutong's work ability was questioned, and Dong Mingzhu bluntly said, "When I am a secretary, I can't even write a single article, I don't know what secretary is."

Dong Mingzhu believes that Meng Yutong just used the Gree Electric platform to become an Internet celebrity, "It has played a bad role in the company, we have thousands of college students, no one has this opportunity, we can no longer tolerate such a person to stay in Gree Electric, so we fired her."

Regarding the choice of being an Internet celebrity, Dong Mingzhu also disagrees very much. Dong Mingzhu believes that Meng Yutong has accumulated a group of fans through Gree, "but what's the use, you just earn a little more today." Dong Mingzhu also said that money should not be the dream of college students, money is the result of struggle.

In fact, Gree Electric's 2023 induction training for new college students will take place in early July 2023. At that time, only 2 months had passed since Meng Yutong announced his resignation from Gree, and Gree had basically completed the cutting of trademarks and content related to Meng Yutong.

Take stock of Meng Yutong's Internet celebrity side hustle during his tenure

In the video in response to his resignation in May this year, Meng Yutong tried his best to refute the negative remarks he had accusing Gree, and once again thanked Gree and Dong Mingzhu for their support and the growth that his work experience in Gree has brought to him. Meng Yutong believes that "when we experience such a life change (resignation), there is no need to treat it as a negative thing, it is just a choice at a certain stage of our life." ”

Although he has left his job, the rumors surrounding the "Internet celebrity secretary" have not stopped. According to multiple revelations, Meng Yutong continued to work part-time in external advertising and operate his own self-media account during his tenure at Gree, resulting in frequent miners and low attendance rate, so he was fired from Gree Company.

According to Meng Yutong's personal social media content before leaving the company, he worked serious overtime during his employment, and he did not have a serious rest weekend for several months, and worked more than 20 hours of overtime on weekends, and once posted the content of "clocking in for 21 hours at work". Some netizens think that although Meng Yutong takes care of Internet celebrities bringing goods, it is less likely to affect normal work.

Looking back on Meng Yutong's personal experience, before and after he appeared in "We Are New to the Workplace", he once signed a contract with the MCN agency Worry-free Media, but finally chose to join Gree and did not develop into a professional Internet celebrity.

After joining Gree in September 2021, Meng Yutong's status in the two years has changed from a Xi to the secretary of the chairman, an anchor in the live broadcast room, and then to an employee in the marketing department. According to his own social media introduction, his work covers a wide range of aspects, and his work in multiple departments also falls within the scope of "job rotation". Every once in a while, he is rumored to have "resigned" because he is too busy with work, and Meng Yutong will specially release a dynamic to refute the rumors.

According to incomplete statistics from the New Consumption Daily, from September 2021 to May 2023, Meng Yutong's social media account had a total of 51 pieces of content related to product recommendations/grass planting, a total of 100 pieces about daily life sharing, many of which contained content related to the promotion of soft products, and only 13 creative videos, most of which were specially shot for advertising products. In addition, some of the 22 contents about dry goods sharing during Meng Yutong's tenure also contain product advertisements.

It was previously reported that on Xiaohongshu, Meng Yutong's advertising content was quoted at 200,000 yuan, and the data conversion was not bad, so it is estimated that his advertising revenue in just one year could reach 4 million yuan.

Compared with the monthly salary of 5,000~10,000 yuan for Gree employees previously revealed by Meng Yutong, it seems that the side hustle of being an Internet celebrity is more attractive in terms of income.

Both sides had tried to maintain a decent "breakup"

With the exposure of the content of Dong Mingzhu's speech, the remark that "Meng Yutong's resignation is expelled" has been confirmed.

However, in response to various rumors, Gree only responded to the rumors, wishing Meng Yutong and the majority of netizens all the best. And Meng Yutong himself did not make any reply to rumors such as "expelled" after he resigned, and he also maintained a humble and Xi tone when mentioning Gree and Dong Mingzhu.

At the beginning of November this year, Dong Mingzhu responded to Meng Yutong's resignation for the first time. Dong Mingzhu made it clear in the interview that it is impossible for Meng Yutong to (work) on the Gree platform, but at the same time advertise outside the company, "this is definitely non-compliant."

At the end of 2021, Dong Mingzhu publicly stated that he would train Meng Yutong as the "second Dong Mingzhu", but it was not to train him as the successor of the chairman and president, but that Gree needed more employees with the temperament of "Dong Mingzhu". Meng Yutong, who was given high hopes, accepted more work content arrangement and management experience from Dong Mingzhu, and under pressure, Meng Yutong also made a new and more suitable choice for himself.

Meng Yutong has 1.342 million followers on Xiaohongshu and 298,000 on Weibo. In his social media profile, Meng Yutong has always taken "Secretary of the Top 500 Chairmen" as his label and title.

At the beginning of December, Meng Yutong went to give a speech at Schwarzman College of Tsinghua University in a life Vlog saying that he knew his shallowness and the limitations of his ability, and because he was fortunate to get some opportunities to be recognized by everyone, he cherished every experience of learning and growing up Xi more.

According to the previous plan, Meng Yutong has set himself the goal of being admitted to a comprehensive college and shifting from liberal arts to business. He graduated from Zhejiang University with a bachelor's degree in Spanish.

(Finance Associated Press, Liang Youyun)