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Text丨 Si Q Record
Editor丨Siwenlu
The editor of Oriental Selection pulled his own "living signboard" Dong Yuhui off the altar with a comment?
Dong Yuhui turned out to be an "outcast"?
Was it unintentional or intentional?
01
It's easy to be happy together.
Once upon a time, Dong Yuhui single-handedly caused New Oriental's stock price to soar by 500%.
Dongfang Selection's live broadcast account rose by more than 10 million fans overnight.
He successfully surpassed Li Jiaqi and jumped on the throne of "the first brother with goods".
Within half a year, Dong Yuhui "killed" four Sams alone.
In just half a year, it sold 4.8 billion goods, and the annual turnover was as high as 2.4 billion.
As the saying goes, the higher you fly, the worse you fall.
I'm afraid he didn't expect to be "backstabbed" by the editor of his own company.
A pinned comment angered Dong Yuhui's "mother-in-law".
So fans took the Dongfang selection one after another and switched to the live broadcast room of Gaotu Jiapin.
You must know that this is the opponent selected by Dongfang, and fans are complaining for Dong Yuhui.
The sudden influx of 600,000 "mothers-in-law" made the anchors of Gaotu Jiapin tremble.
The Dongfang selection live broadcast room is full of people at this time.
In the past four days, the official account of Dongfang Selection has lost nearly 100,000 fans.
Sales and viewership plummeted.
Even the stock price has come to a "big shock".
The stock price fell by 20.09% in three trading days.
That is, nearly 3.7 billion evaporated in one day.
What happened?
The cause was a small video co-produced by Dong Yuhui and the company's account.
In the video, he was the same as before, and the writing was brilliant, and soon the video became popular.
But this time, the Oriental Selection account personally pinned a comment.
caused an uproar.
I am afraid that the editor did not expect the consequences when he typed these words.
But every word of these words is like a black tiger digging out the heart of the "mother-in-law".
So the fans were in a hurry.
You must know that Dong Yuhui can stand out from the crowd of yelling anchors.
It's because of the casual "small compositions" that fit the situation during the live broadcast.
It is precisely because of these small compositions that are comparable to long poems that Dong Yuhui has a large number of fans.
Now the official tells fans that Dong Yuhui, who has poetry and books in his belly, turned out to be an "embroidered pillow"?
The Great War is on the verge of breaking out.
So fans began to vent their anger for Dong Yuhui.
Because Dong Yuhui said when he first became popular: simple copywriting does not need to be written.
However, the editor of Dongfang Selection still testified that these copywriters came from the company's "copywriting team".
And he did not hesitate to slap his own CEO in the face.
Once Shanxi's copywriting tour guide asked Yu Minhong on the spot.
Yu Minhong said at the time that the copywriting was from Dong Yuhui.
However, the editor once again provoked confrontation.
and said that Yu Minhong is very busy every day, and he doesn't know anything about it at all.
Actually, it was originally a common word.
But the fans took it seriously.
Dong Yuhui seems to be the child of fans.
"Zihan's mother" is off to protect the child.
Dong Yuhui was also confused, and began to explain in the live broadcast room.
But I didn't expect that there were many mistakes in saying it.
Dong Yuhui said that the editor is "Hu replied".
also said that he and Sun Dongxu had communicated.
The two of them will not take this little thing to heart.
However, this "Hu reply" poked the editor's lung tube again.
This editor was not convinced and began to "tear" again.
But it is obvious that Dong Yuhui did not take it seriously.
If this matter ends here, it will not continue to create public opinion.
But there is one person who continues to exacerbate this contradiction.
02
Sun Dongxu, CEO of Oriental Selection, began to make a statement.
He said that Dong Yuhui's salary has already exceeded 10 million.
and said that this farce was "killing and trampling".
also bluntly said that the fan circle culture of fans should not be.
I thought it was to come out to solve the problem, but I didn't expect it to worsen the contradiction.
Not only that, the "mothers-in-law" continued to exert their strength.
began to find Yu Minhong to complain about Dong Yuhui.
Some people say that Dong Yuhui is a "gift from God", and some say that he is "the chosen one".
After reading the editor, it was really a sweat for Dong Yuhui.
This series of operations is really a bit of a "rice circle".
It's as if idols are omnipotent in their eyes.
Similarly, Dong Yuhui is also untainted in the hearts of all "mothers-in-law".
Public opinion has completely deviated.
forced Dong Yuhui to post a long article again to explain.
In the long article, Dong Yuhui explained the source of the copy.
Sometimes it's yourself, sometimes it's really a team of companies.
In fact, this is the truth, and he really never said that the copywriting was from his own hands.
It's that the fans' "filter" is too thick to see the facts.
After Dong Yuhui explained, Yu Minhong also began to make a statement.
But looking at the comments, it seems that the "mothers-in-law" don't buy it.
So why are Dong Yuhui's fans so "extreme"?
Yu Minhong and others have founded New Oriental for more than 20 years.
It has long been understood that "eggs cannot be put in the same basket".
So after Dong Yuhui, he began to train anchors in large quantities.
Among them, there are many Dunton, Peng Peng and others.
But the side proved that the company was right.
In just a few months, several top anchors have indeed supported the GMV of the main account of nearly 20 million.
This is also where New Oriental is smart.
I tasted the sweetness of cultivating anchors.
Dongfang Selection has repeatedly tried to downplay Dong Yuhui's influence.
At the beginning of this year, Dong Yuhui's fans and Dongfang Selection had a "rift".
During the Spring Festival this year, Dong Yuhui took a 12-day long holiday.
This had an impact on the turnover of Oriental Selection.
But after he returned to the live broadcast room, the stock price rose 12% for two consecutive days.
Realizing this, the company made its first move.
began to consciously or unconsciously weaken and disperse the effectiveness brought by Dong Yuhui.
For example, the books sold by Dongfang Selection have removed the "Yuhui Recommendation" label.
The image of Dong Yuhui, the "square-faced teacher" on the steak, no longer exists.
It's a bit of a "unloading the mill and killing the donkey".
At this time, many fans have expressed dissatisfaction, but Dongfang Selection chose to turn a blind eye.
It has also intensified.
The "slicing" incident in September this year may have been the trigger.
Dongfang selected more than 2,000 accounts and began to bring goods under the name of Dong Yuhui's avatar.
However, the issue of authorization did not go through me.
Although it ended with an apology and introspection, it is obvious that this time the company has opened a gap in the contradiction with Dong Yuhui.
epilogue
This time the turmoil was polarized.
Some netizens think that this is an unintentional move.
Some netizens think that the editor is "instigated".
Today, things have evolved to the point where Yu Minhong needs to choose between Dong Yuhui and Sun Dongxu.
After both defeats, they picked up a wave of "traffic" for Gaotu Jiapin.
What do you think about this?