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Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

author:Boss Zhao talks about the past and the present

The entertainment industry relies on the face to eat, and beauty software helps celebrities rejuvenate

"Appearance determines people, appearance determines life and death". Since ancient times, appearance has profoundly affected a person's destiny and prospects. For artists in the entertainment industry, this old saying can almost be regarded as an iron law.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

They have to make a living in front of the camera with a face, and their appearance is the key to determining status and income. Even if you don't look outstanding, you have to find ways to create the illusion of "born like this" - this is the ubiquitous "beauty marketing" in the entertainment industry.

The easiest and most straightforward way to do this is to use beauty and PS software. Through a variety of filter retouching and retouching techniques, ordinary people can also glow with a star-like "beautiful" style in the picture.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

This made many rustic artists get up from the quagmire overnight and climb to the altar.

However, this kind of beauty obtained by relying on technology and external forces is usually difficult to withstand the double test of time and lens. The high-definition camera captures their subtle expressions and imperfections all the time, and the years have slowly left their mark on that radiant face.

Huang Xiaoming is a typical example.

The nickname "Greasy Master" must be well known. In the early TV series, he tried to redeem his appearance by losing weight and shaping himself at all costs, and by changing his appearance.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

even lost his body for this reason, and his face was slightly sunken.

Fans were indeed crazy about his young handsomeness at first. However, the years are ruthless, and Huang Xiaoming's face gradually has fatigue and fine lines that do not match his age. The camera recorded the rapid change of his facial expression, and the "greasy" feeling increased significantly, attracting criticism from the outside world.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

In the face of such doom, celebrities can only hope for the development of science and technology. In recent years, the plastic surgery industry has made great progress, allowing people to change their faces and look new through "face change".

There is no shortage of artists in the entertainment industry who have undergone surgery and relied on external forces to be reborn. Some plastic surgeries are so amazing that they simply have another face.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Of course, the double-edged sword of plastic surgery also takes a huge toll on their bodies and minds. numbness of the facial nerves and decreased emotional expression; Relying heavily on external forces, it is difficult to calm the mind.

This kind of rebirth won by extreme means is really difficult to last, and it is inevitable that it will lose color again in the face of time.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Therefore, it is difficult for stars in the entertainment industry to rely entirely on external conditions to ensure their appearance and status. can only bring a short-term glimpse of "rejuvenation", and in the end, we still have to slowly face the fact of aging.

This is their inescapable fate, and it is also the ruthless truth of this circle.

Fans tout the appearance of idols, reaching the "ceiling" level

In this era of focusing on packaging and appearance, fans always subconsciously look for external advantages for their idols. This leads to their frequent distorted touting of the star's appearance.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

For example, Yi Yang Qianxi and Luo Yunxi, these two actually look very ordinary, but in the eyes of fans, their appearance has long surpassed that of many top idols and is close to the ceiling of the entertainment industry.

This assertion is obviously not based on any facts, but is only based on the psychology of blindly protecting the short.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Yi Yang Qianxi gives people the feeling that he is the big boy next door, with no obvious highlights in his facial features, and he belongs to the level of passers-by. But since his debut, the fan base has frantically touted that he is the top face king of the new generation of domestic entertainment.

is obviously mediocre, but he has to add oil and vinegar to that extent, and the reaction is abnormal.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Another example is Luo Yunxi, who has shaped his image by constantly losing weight in recent years, and as a result, his body has been tortured out of shape. With a pale complexion and prominent cheekbones, it is like a walking skeleton.

It is difficult for normal people to feel the beauty from this appearance, but his fans still insist that it is synonymous with handsomeness and coldness.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

This distorted aesthetic concept and collective blindness are truly incomprehensible to the outside world. After all, healthy and uplifting beauty is a universal value, and it is difficult for a person with a yellow face and thin muscles to be regarded as a model of beauty.

Therefore, the exaggeration of the appearance of celebrities in the entertainment industry often reveals a strong misleadingness. It creates a false sense of beauty like faith, convincing fans that ordinary people can have rare appearance conditions and charm.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

This belief may be born from blind worship, but in the end, it is too far away from reality to match the facts.

There is a huge gap between ancient costumes and modern dramas, and it is difficult for stars to adapt to the transformation

In the entertainment industry, many celebrities establish their image and impression in front of the public through a classic role. But this often makes it difficult for actors to transform effectively later, and the gap between ancient costumes and modern dramas is especially troublesome.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Ren Jialun is the best example. This young student became famous in one fell swoop through the costume drama "Zhou Shengru" and successfully locked his position in the hearts of the audience. His thick eyebrows, big eyes, and heroic costume style have brought him many fans, and also set the tone of the actor's route.

However, when he later tried to switch to modern TV dramas, he smashed the boss. The costume and props seem to have blended in with him, but it seems that this simple and unpretentious modern dress is extremely incongruous.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

It looks like an outlier out of context.

Fans saw it in their eyes and couldn't help but sigh that "Ren Jialun is only suitable for ancient costumes" and "his face is born to achieve a generation of immortals". So they asked to "weld to death" the costume on the actor, so that he would not be allowed to get involved in other themes again.

Zhang Yishan's situation is quite similar. This "baby-faced" actor has already established the tone of "sunny and handsome when he grows up" in the audience's minds when he was a child star.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

The image of the little boy in "Family with Children" is deeply imprinted in the public eye, which is also destined to make it difficult for him to reverse the existing impression through other characters.

For example, when Zhang Yishan grew up and tried to star in "The Story of New Deer and Ding", the full screen of complaints immediately flooded the comment area. Fans said that they couldn't accept his lean monkey waist in the play at all, and he was like a sunny and upright teenager in his memory.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

This sense of disparity directly led to his bumpy road to transformation.

From this point of view, the stars in the entertainment industry are more or less facing an embarrassing dilemma between appearance and role, especially child stars who have transformed from adolescence. It is difficult for them to gain public recognition in other works on the basis of washing away their original impressions.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

This is an obstacle that every actor must face and overcome.

It is also difficult for the top domestic entertainment to withstand the double blow of time and technology

Standing at the peak of popularity and status in the entertainment industry has always been the dream goal of every artist. But there are only a handful of people who can really stabilize this position. It is not something that can be obtained by appearance alone, it also needs to withstand the cruel test of time and environment.

Wang Yibo is a clear example. As a first-line traffic niche, he rose rapidly after "Chen Qingling" became popular, and successfully advanced to the top position of the popularity list of domestic entertainment male gods.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

At that time, he was simply a flawless "beautiful boy" model in the eyes of fans and the public.

However, the craze cooled quickly after his first few years in the industry. The public slowly noticed that his face seemed to be becoming more rounded, completely losing its original sharp contours.

This trend of gradual "cuteness" is too far from the impression of the iceberg fairy, and the sense of juvenility is also greatly reduced.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Fans realized that the wind was not going in the right direction and began to collectively find reasons to excuse him. said that he temporarily gained weight in order to integrate into the life of the character, and he will soon return to handsome photos.

But the other roles he took on later still can't hide the fact that he is gradually losing his sense of youth.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

In fact, this is understandable, after all, Wang Yibo is just a "newcomer" who has been in the industry for less than 10 years, and it is difficult to experience the experience of his predecessors in fighting aging in such a short period of time.

He has worked hard to keep his appearance, but after all, it is difficult to resist the changes that time has brought to his appearance.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

In contrast, the first-line senior stars have stood in this position for decades and are still unwavering. This is because they have long been Xi to blows and tests from all sides, and they also know how to skillfully maintain their beauty and status through experience and means.

Therefore, the position of the top stream of internal entertainment cannot be stabilized only by external conditions, it depends more on time and tests. This is undoubtedly a cruel wake-up call for many newcomers with infinite scenery.

Strength is the foundation of life, and touting your appearance will inevitably escape the doom of being punctured

If there is anything in this industry that is the foundation of life, then there is only one answer - strength. This may be the consensus of all the predecessors in the entertainment industry, and it is also the secret that they have relied on this to occupy a place on the stage for decades.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Compared with external forces such as the right time and place, strength is the decisive factor in stabilizing the status and appearance of the star. Many top-notch predecessors have counterattacked since then, and they still insist on themselves under the repeated baptism of time and lenses.

In recent years, some new little fresh meat just represent another type of people. They are usually very young, and resources and popularity come quickly, but the actual foundation is not solid.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

Such new stars can often only rely on external conditions to gain a firm foothold in the entertainment industry, so it is difficult to deal with themselves once they are tested.

For example, Yi Yang Qianxi, he is completely a traffic niche packaged by fans. looks mediocre, and his acting skills are also at the midstream level, but since his debut, the fan base has spontaneously touted that his appearance has reached the point of "domestic entertainment ceiling".

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

As a result, this teen idol soared in the initial stage of the entertainment industry. All resources poured in like water, and fame and popularity continued to rise. However, this is all based on fans blindly touting his appearance, and there is not much substance to support it.

Therefore, when Yi Yang Qianxi continued to expose the shortcomings of his acting skills in his later development, and was found to be less than one-ten-thousandth of the overwhelming publicity, his popularity declined rapidly.

Obviously looks ordinary, but it is praised as the "ceiling" of appearance, what is the size of appearance marketing?

No matter how much fans cheer, it won't help, because strength is the way to stand.

It is impossible for anyone to gain a firm foothold in the cruel circle of the entertainment industry just by relying on appearances. Those newcomers who rely on exaggerated appearance to become a sensation for a while are difficult to escape the tragedy of the final truth being revealed and the traffic approaching zero.

This is also the most important thing for entertainment companies and celebrities to be wary of. Short-term peaks in popularity can be obtained through marketing, but if you want to prosper for a long time, you must pay attention to internal cultivation.

Otherwise, what if you have the most handsome face in the universe?

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