The military coat turned red, giving a sample of the future of new energy vehicles

Perhaps careful riders and netizens have found that there is a big highlight this winter that the "military coat" has become popular, the military coat that has been neglected for many years has been popularized by the younger generation of students in colleges and universities, and it is said that the current standard of living has improved, and the military coat that was once all the rage has also been put on the shelf for many years, why is it popular among the younger generation?

As one girl said: It's not that down jackets can't be bought, but military coats are more cost-effective.

There is also a foreigner who said: a down-to-earth military coat, an oriental fashion robe.

There is even a boy who said: The military coat is still the military coat, but the down jacket has changed its taste.

If you think about it carefully, this is indeed the truth, on the other hand, the current down jacket, which is often thousands or even tens of thousands of yuan, has been somewhat out of the consumption line of ordinary families, and has become not so down-to-earth. It is not difficult to find from the popular "military coats" of college students that the consumption concept of the younger generation is changing.

On the other hand, in the current new energy market, compared with traditional car companies, many new forces are positioning their product models with "high prices", often more than 200,000 yuan or more than 300,000 yuan or even 500,000 yuan, in order to show their noble identity and style, regardless of how the market reacts, even if it is a loss year after year, it must grit its teeth and persist, and have the heroic courage to hit the south wall and not look back.

On the other hand, traditional car companies are making efforts to develop new energy, taking a more down-to-earth route, focusing on practicality but also relying on cost performance, most of the main models are controlled within 200,000 yuan, and even some models are within 100,000 yuan, just like the popular military coat of college students, which is both affordable and practical, and the market performance is soaring, such as the BYD Qin family and Seagull with high market popularity and Geely Galaxy L7.

As we all know, at the time of the changes in the automotive industry for a century, the involution in the field of new energy is more intense, and in order to seize the commanding heights of the market and more market share, it is inevitable that competing products will show a needle-to-wheat situation. However, judging from the market reflected in the automobile market, the models with the highest sales volume are still pro-public and down-to-earth products, such as the Song PLUS series, Changan CS75 series, etc.

On the other hand, how many of the new forces that have raised the price of their products have been really accepted by consumers? For example, Gaohe Automobile, etc., a few days ago, it was reported that Huawei and JAC will cooperate to create products comparable to Maybach, and everything will not be known until the product model is launched and tested by the market.

To be honest, there is no shortage of car brands in the Chinese market, but as long as they are down-to-earth and in line with the expectations of the market and consumers, they have a chance to win, after all, there are many such examples in the white-hot market competition, such as Wuling Binguo, BYD Dolphin, etc., and for example, the momentum of Chang'an Qiyuan, and the Jietu Shanhai series, etc., also contain strong stamina.

To put it bluntly, the car is a means of transportation in the daily life of ordinary families, as long as it is not for the so-called face problem, the price of the model within 200,000 yuan is enough to meet people's daily car. In addition, the family has surplus food and does not panic, especially the three-year epidemic has made everyone feel deeply, and the money saved can also improve the material life of the family and enrich your hobbies.

Without further ado, military coats are becoming popular among college students, and to a certain extent, new consumption concepts are changing among young people, and new forces that lead the trend with high prices are likely to return to their roots.

The popularity of "military coats" among college students this winter may be a sample of the future of new energy vehicles in advance, what do you say?

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