ChatGPT, a conversational large-scale language robot program developed by the artificial intelligence laboratory OpenAI, is a natural language processing tool driven by artificial intelligence technology, which can conduct conversations and interactions through the use of algorithms and a large number of text training, and can really chat and communicate like humans, and even complete tasks such as writing emails, copywriting, translation, code, and writing papers. Overnight, almost everyone was talking about ChatGPT, which set off a wave of frenzy on major Chinese and foreign media platforms, and after the explosion, domestic and foreign "big manufacturers" entered the game one after another.
Cross-border e-commerce practitioners are no exception, they have gone from the previous wait-and-see to now get started with the registration operation, more and more people are gradually getting started, some cross-border people have tried to use the tool to reduce costs and increase efficiency, and the artificial intelligence chatbot ChatGPT has been used by Amazon in many different job functions, including answering interview questions, writing software code and creating training documents, etc., and has also performed "very good" in answering AWS customer support questions. On the seller side, ChatGPT has also improved the content of Amazon listings. By using ChatGPT, businesses can improve the way they work in a variety of ways, and there are also super-large sellers who are "early adopters" and get better returns.
We all know that to do Amazon, listing is equivalent to the "façade" of the product, in short, listing is the product page that is displayed to buyers. Take the example we are most familiar with, when we shop on Taobao, we choose a list of products we are interested in, and after entering, there will be pictures, titles, sales volume, prices, reviews and other information, this page is what we are talking about, we can directly understand that the quality of Listing will directly affect whether consumers will buy our products. We can use the program to generate effective product descriptions that showcase the unique selling points of the product, and if ChatGPT can improve the listing to the greatest extent, the product is half the battle.
This is also limited to ordinary sellers on Amazon, if it is an account of Amazon's supplier seller, the advantage of listing can be magnified many times. We all know that the account on the Amazon platform, in addition to the SC account of ordinary sellers, also has an Amazon VC account (the full name is Amazon Vendor Central, Amazon supplier account), and in contrast, VC account is more dominant in Listing authority, VC account can add three class nodes for Listing, increase the traffic entrance while also increasing the product exposure path, and give priority to shopping cart and editing functions, different from the general Amazon seller, the ordinary seller category node can not be operated manually, can only wait for the system to judge whether to add to the seller, with great uncertainty and limitations.
In addition, in terms of operational data acquisition, VC accounts also have outstanding advantages. Cross-border people know that Amazon keeps the sales data of the entire platform strictly confidential, including product sales curves, keyword order rates, purchase keywords, plus purchase keywords, etc., which are all permissions that SC sellers do not have. Only Amazon itself can use this data, as Amazon's community of destiny, VC accounts naturally have the opportunity to spy on these internal data, such as pinpointing a specific ASIN, observing the change of sales data at a certain point in time, and at the same time, it can also view data such as the gender, income and purchase preferences of customers who order orders. Based on these data, VC account sellers will be able to gain a greater advantage in the competition by formulating and improving the most suitable business plan and advertising analysis in combination with ChatGPT technology!
Behind the explosion of ChatGPT is the revolutionary development of artificial intelligence technology and the diversified collection of application scenarios, which has brought great surprises to the global information market, which is rapidly entering a recession cycle, and the capital market has set off a wave of AI investment. For the cross-border industry, ChatGPT is likely to become another "super assist" in the cross-border e-commerce industry, which is more complete at the output end of copywriting, and will play a significant role in reducing costs and increasing efficiency for enterprise development and economic benefits.
Wiley cross-border e-commerce has focused on the cross-border industry for more than ten years, providing Chinese brands with first-hand overseas information, linking the head overseas platform, and improving the awareness and professional guidance of overseas people in all aspects such as macro trends, platform gameplay, brand building, supply chain management, etc., mainly responsible for the e-commerce operation services of Amazon North American station, and creating cross-border e-commerce trade from pre-sales to after-sales integration.