The order source channels of renovation companies are very diverse, and the following are the common channels:
1. Platform promotion:
Now there are many decoration platforms, such as Yipin Decoration, Decoration Expert, Decoration Portal and so on.
Renovation companies can use these platforms to promote and increase their visibility and performance.
The platform can also provide online order services for settled merchants, all of which are accurate orders reviewed by customer service, and the signing rate is more guaranteed.
2. Store channels:
By opening a physical store in the local area, the decoration company showcases the company's strength, cases and works to attract the attention and trust of customers.
Customers can have face-to-face communication and communication with the decoration company through direct consultation or appointment to understand the decoration needs and budget, so as to reach a cooperation intention.
Launch offline activities to promote your brand and business to interested customers, and attract customers to take the initiative to inquire in the store.
3. Network channels:
Renovation companies can use various online platforms and social media to publish the company's cases, design consultations, construction progress and other content to attract the attention and retention of potential customers.
At the same time, customers can also conduct online consultation, appointment and quotation through the online platform, and conduct online communication and communication with the decoration company to reach cooperation intentions.
4. Advertising channels:
Decoration companies can publicize the strength and characteristics of the company and increase brand awareness and exposure through various forms of advertising, such as TV commercials, newspaper advertisements, outdoor advertisements, etc.
At the same time, it can also be accurately targeted through advertising channels to target customer groups to improve the signing rate and customer satisfaction.
5. Word-of-mouth channels:
If the reputation is good, more potential customers will learn about the renovation company and choose to work with it.
Through the spread of customer word-of-mouth, decoration companies can gain more customer attention and trust.
Customers can learn about the renovation company through friend introductions, relatives recommendations, etc., and choose to cooperate with them.
The above are several common sources of orders for decoration companies, but the specific situation of different companies is different, and they need to customize their own order source strategy according to their own business advantages, target customers, budgets and other factors.