Mei Laoba engages in e-sports! Sergio Aguero founded the esports club KRÜ Lamesy
The 741st issue of e-sports business, grasp every e-sports business opportunity
Text: Liu Liu
In the early morning of October 31, at the 2023 Ballon d'Or ceremony in Paris, Messi won his eighth Ballon d'Or trophy under the spotlight, an achievement that has never been seen before or since. This miraculous honor will undoubtedly go down in history as one of the most glorious pages of world football. (Extended reading: Hello Mei Lao Ba, goodbye Mero!) ）
Recently, Argentine star Sergio Aguero announced on social platforms that his former national team teammate and "good friend" Leo Messi has officially become the co-owner of his esports club KRÜ Esports. Former Manchester United goalkeeper David De Gea also commented on the development: "I'm going to call Cristiano Ronaldo. ”
Together, Messi and Sergio Aguero will facilitate the esports club's market expansion, and their alliance will not only bring international reach and reputation, but will also inspire more talent to join the esports field.
De Gea commented on Sergio Aguero's social feed
Headquartered in Buenos Aires, KRÜ's Valorant division has won several S-Tier tournaments
Founded in October 2020 by Sergio Aguero, KRÜ Esports is headquartered in Buenos Aires, Argentina, with Valorant and Rocket League divisions, as well as well-known content creators and streamers. The esports club's success in the industry is inseparable from the strong performance of the Valorant division, which has won several A-tier and S-tier tournaments.
Messi's alliance with Sergio Aguero is also about bringing their experience in traditional professional sports to the world of esports and new digital media. Messi's addition will allow the esports club to continue to grow and expand its presence outside of Latin America. The esports club's resilience and technical excellence make it a strong contender in the current esports industry.
Messi and Sergio Aguero
In addition to Buenos Aires, KRÜ Esports also has offices in Barcelona and Los Angeles and has excelled in the top esports leagues. Messi's new partnership is expected to further enhance the club's status and help prove that esports is an excellent competitive sport on a global scale.
In terms of business, Messi's own commercial value and huge traffic can increase the revenue of any club. For example, after Messi joined Inter Miami, the club's revenue tripled and the team is expected to be worth $1.5 billion in 2024.
Messi's move to KRÜ Esports will also allow the club to establish partnerships with more well-known brands. At present, the club has established deep partnerships with internationally renowned brands such as Logitech, VISA, Disney, Puma and Budweiser.
Finally returning to the competitive level, the esports club is yet to be involved in the CSGO program, but has already made an offer to the former Paqueta team. Team Paqueta was also formed by a professional footballer, and the team was founded by Lucas Paqueta of West Ham United in the Premier League.
Mariel Lluch, manager of KRÜ Esports, has said that plans are to enter the CS2 space in 2024. Sergio Aguero also confirmed the plan in the live broadcast, saying that he will also establish a CS academy dedicated to discovering and developing Argentine players, and form a youth team and a main squad. Messi's joining is also very likely to promote the implementation of this plan.
Since the 2005 World Youth Championships, Aguero and Messi have spent 16 years together in the Argentine national team, and Aguero has been Messi's good roommate and "good friend" during training and rest for the national team.
Messi and Sergio Aguero
Finally, Aguero, CEO of KRÜ Esports, said: "I am very happy to be with Leo in a club, of course now in a new phase, facing other battles, it is an honour for you to be part of the club, he is the best footballer in history and a good friend of mine. Our existence is relevant because we project values such as perseverance, humility, and resilience. He is an inspirational figure for all and will be a great addition to the whole field. ”
Cristiano Ronaldo, David Beckham, and De Gea have entered the game, and e-sports has become the new darling of cross-border investment for players
In recent years, esports has gained tremendous popularity and recognition around the world, making it increasingly common for professional athletes to get involved in the esports industry, especially football players.
First of all, Messi's old rival for many years, Cristiano Ronaldo, in October 2023, The New Global Sport Conference was also held in Riyadh, the capital of Saudi Arabia, and football superstar Ronaldo, FIFA President Gianni Infantino and other professional sports celebrities were invited to attend.
At this meeting, Saudi Crown Prince and Prime Minister Mohammed bin Salman officially announced that Saudi Arabia will host the annual Esports World Cup (Esports World Cup), which will feature the most popular esports in the world and will also have the largest prize pool in the history of esports, the first Esports World Cup will be held in Riyadh in the summer of 2024. (Read more: Cristiano Ronaldo and FIFA President stand on the platform!) Saudi Arabia 2024 will host the Esports World Cup)
In June 2020, English football legend David Beckham invested in the establishment of Guild Esports, a British esports start-up dedicated to discovering and nurturing esports talent in the traditional sports academy model. In October of the same year, the esports company successfully went public in London.
In the years that followed, Guild Esports partnered with internationally renowned brands such as Subway, Samsung, Coca-Cola, and Sky, a media, entertainment and connectivity company. In November 2023, the esports company received another £1 million in subscription financing. (Read more: T1 loses 16.6 billion a year!) The embarrassment behind the e-sports giants)
Guild Esports has partnered with entertainment and connectivity company Sky
In November 2021, De Gea founded Rebels Gaming in Madrid, Spain, of which he is president. In March 2022, Rebels Gaming's headquarters officially opened, with a state-of-the-art esports complex that provides exclusive areas for players to train, compete, and relax.
In October 2022, Rebels Gaming announced former Manchester United professional footballer Juan Mata and Manchester United player Bruno Fernandes as shareholders. The club currently owns Rainbow Six Siege, Valorant and League of Legends divisions, as well as a team of content creators.
De Gea also said: "I want to build a team that people will like and try to compete with the best teams in Europe. ”
Welsh player Gareth Bale also started his own esports team in 2020. "The similarities between football and esports are that both require real dedication and sacrifice to reach the top of the game," he added. ”
In addition to soccer players, NBA stars have also followed the trend and started investing in esports clubs and businesses, such as Jordan, Curry, George and Durant. Most of the cross-border investments of traditional sports superstars in e-sports are concerned about the influence and huge commercial value of the current e-sports industry. The large number of players in esports and the large number of spectators have made it more popular and popular than most traditional sports.