Written by Windsor
Editor / Zhang Nan
Design / Zhao Haoran
In October, 17 brands and 56 models ushered in OTA upgrades.
On the afternoon of November 3, Xpeng responded to the rights protection incident of car owners and issued the "Instructions on the Upgrade of the NGP Function of Xpeng P5 City", saying that it would launch a smart driving voucher worth 20,000 yuan for car owners, and at the same time, OTA will continue for models, and a series of new scenarios and functions will be launched.
In the era of smart cars, many car companies use OTA as a selling point in their early publicity, touting that they can continue to improve the car experience and enhance user stickiness. As consumers get used to OTAs, they also have higher expectations that they can and should have features on some new models.
In the face of the ever-expanding upgrade packages of the G6 and G9, the thirst for OTA among Xpeng P owners has reached the point of attacking them en masse. This also shows that the demand for OTAs is getting stronger and stronger.
In October, under the strong urging of car owners, GAC Toyota's six models ushered in OTA, and the models with the Internet of Vehicles function were upgraded. The old tree blooms with new flowers, and it can be said that it is very trying.
Even traditional car companies have worked hard, and brands that advertise intelligence are working harder. In the past, there was the new M7 ADS 2.0 official announcement without a map NOA, and then there was a Xiaopeng OTA without a map NGP.
Through 1024 year after year, Xpeng Motors has firmly written the label of "stinky technology" on itself, and OTA again and again is a more concrete form of expression. In October, Xpeng launched the fifth NGP upgrade of intelligent driving this year, adding 21 cities without map pilot assisted driving through the Xmart 4.4.0 Pioneer Edition version, basically realizing point-to-point, D-to-P driving modes.
Within 50 days of its launch, the new M7 was set to exceed 80,000 units, and more than 10,000 units were delivered in October. Interestingly, in October, in addition to the best-selling new M7, all models ushered in OTA, mainly focusing on the intelligent experience of function addition and optimization, including valet parking function, intelligent guard function, driving karaoke function and other 6 new content, and other original functions and experience items have been optimized and repaired.
The data shows that in the past year, Deep Blue has pushed 10 OTAs, with an average upgrade completion rate of 94%. Deep Blue pushed it twice more in October, which can be called conscientious.
Tesla's pure vision solution has been opened step by step, but unfortunately only a small number of car owners have paid for it.
"Free for life" BYD, since last month, the frequency of OTA upgrades has begun to counterattack, and has covered various brand models with lightning speed. In October, the new Youhan, Dolphin, Seal and Denza N7 were ushered in through OTA, and even DENZA X also made a wave of presence through this OTA.
In the context of diversified car use scenarios, the dimensions of "third space" are becoming more and more abundant. In this update, Wenjie innovatively launched a music keyboard through a combination of software and hardware to create a mobile band atmosphere.
And car games have become the update choice and new selling point of most manufacturers, this month Gaohe and other brands launched "Three Kingdoms Kill", "Dance of Ice and Fire", "Sichuan Mahjong" and other games, and the ensuing game battle has also begun, recently, Dalongyun sued Migu Interactive Entertainment Cloud Game for infringement of its patents. Of course, this can also spur more innovation to meet the growing consumer demand for in-car entertainment.
The following is a monthly report on smart cars jointly launched by Automotive Business Review & Alabby
01
Model: Xpeng Motors G3i/G3
When: October 8
Major additions and upgrades: One of the highlights of this OTA is to further optimize the 360 image function, the new narrow road assist function will automatically open the 360 image application when the vehicle approaches an obstacle at low speed; The new remote image viewing function allows you to remotely view the vehicle's surroundings and vehicle conditions at any time through the Xpeng Motors App.
The new version is also carved in the cabin detail experience, such as the new version adds support for the meter power percentage and battery life value, and at the same time displays on the basis of the power percentage display, and adds a "battery life display type" switch button in the energy center, which supports the owner to freely switch the battery life value, percentage, and battery life value + percentage according to personal habits.
Market and user evaluation: the percentage of relay flight and the number of kilometers are displayed together, the upgrade is very real, and the sense of security is further enhanced; Hopefully, the navigation can be updated, and there are also features such as traffic light readings.
02
Car model: All models
When: October 10
Main additions and upgrades: Jointly added the "Driving K Song" function, in this mode, users can continue to sing when switching from parking to driving; Added the "Meter Lyrics Display" function. In addition to the M5 intelligent driving version, the "intelligent guard" function is added to the rest of the models, which can provide automotive intelligent security defense services integrating customization, detection and monitoring; The M5 intelligent driving version adds the "valet parking" function and the "special-shaped obstacle emergency braking" function, and some Wenjie models add the "RPA remote parking" function; The M5 Standard Edition and M5 Intelligent Driving Edition have added the "Super Desktop Full Screen Display" function.
Market and user evaluation: After the update, the navigation and music of the car machine have been significantly improved, and the sound quality of the music has been significantly improved; Valet parking is very convenient, if the parking space is occupied, the vehicle will roam autonomously to find other parking spaces and automatically park in, you can also switch the perspective of the parking lot, set the name of the parking space; The music code music learning machine can be interconnected with any of the cars.
03
Model: Xingtu is a new generation of Lanyue
When: October 13
Major additions and upgrades: 4 new features and multiple experience optimizations. Introducing wireless CarPlay function; Launched the wireless driving function for Android mobile phone users; The interior visual theme has been added, and the UI interface has been flattened and the unbounded visual effect has been optimized. Added the always-on function.
Market and user evaluation: optimize the fluency of the car and machine, and the functional interface switching is smoother; Optimized the HiCar function experience; Navigation experience optimization; Optimize the in-vehicle experience, navigation experience, ADAS experience, 23-Yang system experience, 360 panoramic image experience, and fix some bugs.
04
Model: Galaxy L7
When: October 20
Major additions and upgrades: 8 ECU items have been upgraded, one new item has been added, and 87 experience details have been optimized. The high-precision map function has been fully upgraded, and the shortcut entrance to the charging pile search and the countdown function of the traffic light have been added. The cockpit has three new modes: goddess mode, KTV mode and car wash mode; The co-pilot screen has added an App display position; The energy prompt function is optimized, the system can not only automatically estimate the fuel saving amount of the trip and display the historical fuel saving, but also add two new functions: energy consumption curve display and subtotal mileage energy consumption distribution display. The new pure electric range WLTC range algorithm allows drivers to switch the algorithm on the large screen according to their driving habits.
Market and user evaluation: I feel that after the upgrade, the driving modes are more reasonable than before, and the driving is better, and the feeling is softer when changing gears.
05
Model: HiPhi Y
When: October 25
Main additions and upgrades: 8 major improvements in the visual aspect, 3000+ detail improvements, new multi-desktop home page display, main color and wallpaper, main driving instrument and HUD vision, micro motion effects and transition animation effects; Added air gesture control, stepless positioning of the robotic arm can follow the arm action to control the corner of the central control screen in the air; Added a custom function, users can customize personalized expressions through ISD artboards; Added ALCA automatic lane change and TCM toy car mode 1.0.
Market and user evaluation: the first OTA in the past 3 months on the market, mainly in the intelligent cockpit UI and UX interactive experience refreshed, after upgrading, the past was complained about the car machine UI design looks a lot more luxurious, in response to the owner's appeal, ISD intelligent interactive lights can also be customized.