In the past few years, Douyin has evolved from a music social app featuring 15-second short videos to a social media platform that changes people's lifestyles. Today, Douyin, with more than 800 million daily active users, has become one of the must-use apps for domestic netizens every day. However, this change is often overlooked. The length of videos is no longer measured in seconds, but in minutes, making the once iconic 15-second short video scarce. Douyin is already very different from the version it was launched in September 2016.
When Douyin was first launched, it used "music" as the keyword and was positioned as an original music social app for young users. Through the combination of soundtrack and jokes, the 15-second wonderful short video keeps people hooked. You may remember the classics, such as "The Painted Baby, the Painted Baby, the Galloping Wild Horse and the Thorny Rose", "Let's Learn to Meow Together", and those gesture dances that were all the rage.
However, today's Douyin has completely changed the rules of the game. With the change of user needs and the advancement of technology, the video duration of Douyin has gradually extended to the minute level. This provides creators with more space for expression and creative possibilities. Users can showcase their talents and ideas for a longer period of time, thus attracting more attention and fans.
This shift has also led to new trends, such as micro-films, comedy series, food production, and travel documentation. Users can share their lives, showcase their talents, and even create their own personal brands through Douyin. This shift has made Douyin a more diverse and creative social media platform.
The rise of Douyin also reflects the changing trend of the social media industry. Previously, people were accustomed to getting information and entertainment quickly in a short period of time, but now they prefer to spend more time watching interesting, in-depth content. The success of Douyin has taught us that social media platforms should continue to innovate to meet the needs of users and provide more creative space and opportunities.
Overall, Douyin's shift from 15-second short videos to minute-level creations represents the rise of a new generation of social media. This platform has not only changed people's consumption habits, but also brought more opportunities and challenges to creators. With the continuous advancement of technology and the change of user needs, we can expect more diverse and innovative development of Douyin in the future.
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