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The Spring Festival in 2023 is approaching, and fans can't wait to welcome a series of wonderful movies. Commercial blockbusters such as "The Wandering Earth 2" and "Deep Sea" are highly anticipated, while Zhang Yimou's "Man Jianghong" and Cheng Er's "No Name" represent different film genres. However, although there is a film with a low sense of existence, it has attracted much attention during the Spring Festival, and it is "Bear Infested".
This cartoon has been with the audience for ten years, and it has been performing well in the past Spring Festival stalls. This begs the question: why was "Bear Infested" able to be so stable in the Spring Festival stalls?
To answer this question, we need to review the development of "Bear Infested" and other domestic animations. Initially, it was widely popularized as anime such as "Pleasant Goat" and became a national-level animation work. Later, however, they all experienced difficulties, not only due to the decline in the quality of the animations and the decrease in audience love, but also because of the reports from parents, which led to a wave of rectification and criticism.
"Pleasant Goat" was reported by parents in 2013 because of the incident of children learning to imitate sheep, and fell into a lawsuit and public opinion, which seriously affected the reputation of the animation. "Bear Infested" was also criticized by parents during the same period, and although there was no specific reported incident, accusations of vulgarity and violent elements were endless.
However, these problems all happened before 2018, and with the rise of domestic online animation, the audience's attention gradually shifted to online animation, and TV animation became a work mainly for preschool children. Although "Pleasant Goat" has also launched new works, such as "Pleasant Goat and Big Big Wolf: The Basket Out of the Future", which has a good reputation, the box office is still not as good as "Bear Infested".
One of the differences between the two animations is the style and positioning. "Pleasant Goat" uses a simple two-dimensional painting style and targets younger ages, while "Bear Infested" uses three-dimensional animation, although it is also targeted at younger ages, but has higher potential in filmmaking. This makes Bear Infested more appealing to family audiences, not just kids.
In the global animated film market, 3D animation has become mainstream, while 2D animation is gradually declining. Family audiences are more inclined to watch movies that entertain the whole family, not just the kids. Disney has always been a leader in this regard, with most of its animated films featuring teenagers and teenage girls, appealing to audiences of all ages. In contrast, a style that is too young may be boring for parents.
In addition, while Bear Infested has also been influenced by some foreign animation, it does not transcend boundaries and instead skillfully blends these elements to make it accessible to adult audiences as well. For example, "Primitive Times" and "Wild Land" explore the theme of harmony between man and nature, not just simple young age content. "Return to Earth" surpasses other competitors by introducing sci-fi special effects and big scenes.
Overall, "Bear Infested" has a wider range of development space in terms of technology, theme and content, and it has successfully attracted a family audience, which is difficult for other domestic animations to achieve. This may be the reason why "Bear Infested" can be stable and successful during the Spring Festival.
Revelation:
China's animated film market has achieved significant development in the past decade, and the "Bear Infested" series of films has become a stable phenomenon for the Spring Festival. This provides us with some important revelations about the success factors and the potential of the Chinese animation market.
First of all, a successful animated film needs to make a breakthrough in the quality of production. "Bear Infested" uses 3D animation technology, which is more competitive in the international animation market. This high-quality production can appeal to a wider audience, including kids and parents, not just younger audiences. This proves that investment in production can provide the foundation for the success of an animated film.
Secondly, the content and subject matter of the movie are also crucial. The "Bear Infested" series of films is not only interesting, but also explores themes that are also of interest to adult audiences, such as the harmony between man and nature. This diversity of content attracts a larger audience and makes the film more engaging. This suggests that Chinese animated films should strive to find deep and interesting themes that meet the needs of audiences of different ages.
In addition, the IP effect also plays a key role. "Bear Infested" has established a well-known IP both domestically and internationally, which helps to attract more viewers and partners. Building and maintaining attractive IP is critical to the success of China's animated film industry.
Finally, audience word-of-mouth and repeat customers are also the keys to success. The "Bear Infested" series of films performed well at both the box office and word of mouth, which helped to maintain audience loyalty and make them frequent visitors to the Spring Festival stalls. This shows that producing high-quality and engaging animated films not only attracts audiences, but also retains their loyalty, making them a stable source of box office.
In conclusion, China's animated film market has made significant progress over the past decade, and the success of the Bear Infested series offers some important implications. Producing high-quality animations, exploring deep themes, building engaging IPs, and maintaining audience loyalty are all key to success. Chinese animated films have the potential to develop further and gain more recognition in the international market.
Summary:
China's animated film market has undergone significant changes and growth over the past decade, with the "Bear Infested" series of films becoming a regular fixture during the Spring Festival and achieving remarkable success. There are several key factors behind this success, which provide important implications for the Chinese animated film industry.
First and foremost, the quality of the production is the foundation of success. "Bear Infested" uses high-quality 3D animation technology, which is more competitive in the international market. Well-made animations are able to appeal to a wider audience, including kids and parents, and build a solid foundation for the film's success.
Secondly, the content and theme of the film are also crucial. The Bear Infested series of films is not only entertaining, but also explores profound themes such as the harmony between man and nature. This attracts a larger audience and makes the movie more appealing, especially for adult audiences.
In addition, the IP effect is one of the keys to success. "Bear Infested" has established a well-known IP both domestically and internationally, which helps to attract more viewers and partners. Attractive IP is critical to the success of China's animated film industry, as it can provide wider exposure and market opportunities for films.
Finally, audience word-of-mouth and repeat customers are also the keys to success. The "Bear Infested" series of films performed well at both the box office and word of mouth, which helped to maintain audience loyalty and make them frequent visitors to the Spring Festival stalls. Producing high-quality and engaging animation not only engages the audience but also retains their loyalty, which is very important for the long-term success of the film.
Overall, China's animated film market has made significant progress, and the success of the "Bear Infested" series of films provides important lessons for the industry. Producing high-quality animations, exploring deep themes, building engaging IPs, and maintaining audience loyalty are all factors that are key to success. Chinese animated films have the potential to continue to grow and gain more recognition in the international market.
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