Li Jiaqi returned to the live broadcast room again to bring Huaxizi, but fell into the public opinion storm of choosing one of the two and the reserve price agreement. JD.com accused Li Jiaqi of violating the reserve price agreement signed with the brand owner and demanded huge liquidated damages.
This incident has aroused widespread concern and discussion. Some people support JD.com's move, arguing that Li Jiaqi should abide by the terms of the contract and bear the corresponding responsibility. However, there are also those who question this and put forward their own opinions.
Consumers have expressed their dissatisfaction with the high price of products in Li Jiaqi's live broadcast room. They pointed out that when you buy the same product on the Jingdong platform, you can enjoy more favorable prices and gifts, why is there no such treatment in the live broadcast room? By comparing the differences between the two, consumers begin to wonder if there is price gouging.
In fact, in a market economy, the phenomenon of "choosing one or the other" is not uncommon. Many e-commerce platforms will sign similar floor price agreements with brand owners to ensure the stability of product prices and safeguard the interests of the channel. However, in the field of live streaming, the "either-or" policy may limit the freedom of choice of live streamers, which can affect their income and reputation.
This incident revealed the dilemma faced by the live streaming industry. As more and more consumers begin to shop around, rational consumption has become a common phenomenon. They no longer blindly pursue celebrity effect or follow the trend to buy, but pay more attention to the cost performance of the product itself and after-sales service.
In this era of information explosion and fierce competition, businesses and individuals need to recognize that the market environment is changing. Only by providing high quality, fair and reasonable prices, and excellent service can we win the trust of consumers and remain invincible in the fierce competition.
Therefore, in the live streaming industry, Li Jiaqi and other relevant anchors should actively adapt to changes in market demand and establish long-term and stable cooperative relations with brand owners. At the same time, it is also necessary to pay attention to the maintenance of its own image, and to comply with the regulations and maintain transparency in the reserve price agreement, so as not to cause public opinion turmoil and damage reputation.
In short, in this information age, the issue of "either-or" and floor price agreements is only the tip of the iceberg of the challenges faced by the live streaming industry. Only by continuously improving product quality, reasonable pricing and establishing a good relationship of trust can we stand out from the fierce competition and win the favor and support of consumers.
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