The content of this article comes from the Internet, if it is inconsistent with the actual situation or there is infringement, please contact to delete.
Coco, a popular milk tea brand among young people, especially women. From the early queer drinks to the current milk tea, Coco's advertising has always been characterized by two-dimensional cuteness. Recently, Coco released a new advertisement "Summer Impact", which focuses on vigorously promoting in places where two-dimensional young people gather, such as Station B.
However, this advertisement, which seems to be kawaii and cute, has aroused questions from many female rights netizens, especially the Internet celebrity "Ichiri Shazi" in the advertisement has caused an uproar. She appeared in the advertisement wearing the classic "blue suit", plus the "summer impact" and "shake" in the advertising slogan, which implied obvious meaning, so some feminist netizens began to suspect that she was playing a game of flattery.
Sako Ichizuri is not a newcomer, she once used the background of a Japanese major and released some videos of teaching Japanese in JK uniforms with the theme of Japanese cute girls. However, due to the serious homogenization of the Internet celebrity industry and the lack of personality and unique characteristics, Shazi has not attracted much attention.
However, after a video of wearing a "blue suit" appeared, Sako Ichiki suddenly attracted a large number of fans. She seized this opportunity and has always adhered to the style of "pure and lustful", so she is known as the "God of War in Blue".
In her videos, she often wears close-fitting homewear, which clearly attracts a large number of male fans. Although she tried many different styles, fans never forgot her "blue suit" and considered it "YYDS". Therefore, when Sazi appeared in the advertisement wearing this blue suit, everyone knew her intentions, which caused dissatisfaction among some feminist netizens.
Feminist netizens believe that Coco's main consumers are women, and the brand deliberately adopts the flattering route to promote it, which may offend the majority of female customers and may lead to unnecessary losses. Some feminist netizens also pointed out that Xiao Shazi is an Internet celebrity under Papi Sauce, and Papi Sauce was previously condemned by feminism for letting her child follow her father's surname. Now, it's no surprise that feminist netizens have turned their anger on Papi-chan's influencers.
In fact, brands like Coco are not alone. In the past, Intel caused dissatisfaction among the majority of male consumers because of asking Yang Li to endorse, and even received a large number of complaints, and finally had to cancel the endorsement information related to Yang Li.
Coco now hired Sako Ikori to shoot the advertisement, which was originally intended to attract the otaku group, but it accidentally offended many feminist consumers, which could lead to a series of negative effects. This proves once again that brands must carefully consider different perspectives and reactions when choosing spokespersons and advertising campaigns to avoid unnecessary controversy and losses. This has also led to deep reflection on brand advertising strategies.
Revelation:
The advertising case discussed in this article deals with the balance between branding and cultural sensitivity, and provides some food for thought. First of all, brands need to think carefully about their target audience in their promotions. If your primary audience is women, the use of overly flattering or suggestive ads can be controversial. Brands should also carefully consider the potential risks and negative effects when pursuing traffic and attention.
Secondly, the choice of advertising spokesperson is crucial to the brand image. Brands should carefully screen their spokespersons to ensure that their image and values align with the brand. Otherwise, the spokesperson's actions and remarks may have a negative impact on the brand and even lead to consumer dissatisfaction.
Finally, brands should pay attention to cultural and social sensitivities in their promotions. In the modern age of social media, information spreads rapidly, and consumers are more sensitive to brand behavior and speech. Therefore, brands need to pay attention to social topics and public opinion at all times to avoid touching sensitive topics or values.
Summary:
This article discusses the controversy caused by the latest advertisement of the Coco milk tea brand among feminist netizens. The spokesperson in the advertisement, Sako Yili, was wearing a blue suit, and the content of the advertisement was full of flattering male elements, which aroused questions from feminist netizens. The article points out that brands need to carefully consider the choice of target audience and spokesperson when pursuing attention to avoid possible negative effects. This case provides an interesting perspective on the balancing challenges between branding and cultural sensitivity, while also highlighting the need for brands to be more cautious and sensitive in the age of social media.
In the advertising industry, the choice of brand and spokesperson has always been crucial. Brands convey specific images and values through spokespersons, so the words and deeds of spokespersons are directly related to the establishment and maintenance of brand image. In this case, the image and style of a chestnut sako are clearly different from the main consumer group of Coco milk tea, which may have led to controversy. Brands should be more cautious when choosing a spokesperson to ensure that the spokesperson is a good fit with the target audience to avoid potential dissatisfaction and controversy.
Another notable aspect is the cultural and social sensitivities in brand advocacy. Modern social media has made information spread faster, and consumers are paying more attention to the social stance and behavior of brands. Therefore, brands need to pay close attention to social topics and public opinion to ensure that campaigns do not touch sensitive topics or values. This can be achieved through careful market research and consumer feedback to ensure that the brand's promotional activities do not trigger negative effects.
All in all, this case reminds us that brands need to consider the target audience, spokesperson selection and cultural sensitivities in their campaigns to ensure the success of their campaigns and consumer satisfaction. Brands need to be cautious to avoid possible negative effects, while also constantly learning and adapting to changing market conditions.
The above content information is from the Internet, relevant data, and theoretical research on the Internet information, which does not mean that the author of this article agrees with the laws, rules, opinions, behaviors in the article and is responsible for the authenticity of the relevant information. The author of this article does not assume any direct or indirect legal responsibility for any of the above or related issues.