Recently, the apprentice of the Internet celebrity anchor "Crazy Brother Yang" "Yellow of the Traffic Light" brought Saint Laurent (YSL) air cushions in the live broadcast room, which caused a huge controversy.
In front of the camera, the female anchor wore a hair and a hideous expression, holding an air cushion printed with the Yves Saint Laurent brand logo. Many netizens questioned that this way of bringing goods was too vulgar, and even shouted directly to the brand on social media: "Don't you want the brand image?" ”
It is reported that the cause of the incident was the "yellow of the traffic light" During the live broadcast, in order to show the visual effect of the Yves Saint Laurent air cushion, he posed in the shape of a horse, and the sign behind him also read: "Visual effects, please do not imitate." However, this move did not have a good publicity effect, but caused many netizens to question that this way of bringing goods is disrespectful to women and too vulgar.
With the continuous fermentation of the incident, Yves Saint Laurent also responded as soon as possible, saying that it would strengthen the management of the behavior of the anchor with goods to avoid the occurrence of similar incidents. At the same time, the brand also emphasizes that it has always respected women and is committed to providing customers with high-quality products and services.
However, Yves Saint Laurent's response did not quell the anger of netizens, many of whom left messages on their official social media, asking the brand to terminate its cooperation with the "Crazy Brother Yang" team in order to maintain its brand image. At the same time, some netizens said that the incident was not the fault of the brand, but the personal behavior of the anchor with the goods, and the responsibility should not be attributed to the brand.
On October 27, Yves Saint Laurent's official customer service staff responded, saying that they would pay attention to the matter and reflect it to the relevant departments to verify and understand the situation, "There will be a commissioner to follow up." ”
In the face of the pressure of public opinion, "Yellow of the Traffic Light" apologized in the comment area, saying, "I'm sorry sisters, I don't know you are so angry, the content in the live broadcast room just wants to make everyone happy and bring a bad impression to everyone, I'm sorry." Everyone consumes rationally and compares prices in many ways, I'm too low, I'm sorry. ”
However, the anger of netizens did not subside with the apology, and many people still left messages under the official social media of Yves Saint Laurent, demanding that the brand end the cooperation with the "Crazy Brother Yang" team in order to maintain its brand image.
At the same time, some netizens said that the incident was not the fault of the brand, but the personal behavior of the anchor with the goods, and the responsibility should not be attributed to the brand.
In addition, the incident has also triggered people's thinking about the current situation of the live streaming industry. In recent years, with the popularization of mobile Internet and the development of social media, live streaming has developed rapidly as an emerging e-commerce model. However, while the industry is developing rapidly, there are also many problems, such as product quality problems, false publicity, and improper behavior of anchors. These problems not only damage the rights and interests of consumers, but also affect the healthy development of the live streaming industry.
The overturning incident of Yves Saint Laurent's air cushion not only triggered people's thinking about the current situation of the live streaming industry, but also sounded the alarm for brands and anchors with goods.
In the face of the upcoming "Double 11", it is also necessary for all parties to work together to strengthen industry supervision, improve the quality of anchors, strictly control product quality, and provide consumers with a better shopping experience. #Wonderful Pen Shenghua Creation Challenge##Yellow Apology of Traffic Light#Li Jiaqi's sales on the first day of Double 11 far exceeded that of Brother Xiao Yang#[#YSL客服回应小杨哥徒弟带货被指低俗#