Recently, a fashionable hair tie headband launched by the famous luxury brand Balenciaga has sparked heated discussions on the Internet. It is reported that the hair band is called "UTILITY2.0 headband", which is the latest Balenciaga 2024 Cruise series products, with a price of up to 4,000 yuan. However, this sky-high price headband surprised netizens.
According to the product introduction on Balenciaga's domestic official website, this hair tie is made of fabric/metal, produced in Italy, and is "Balenciaga brand logo engraved opening ring". Consumers can get 2 logo-engraved detachable keys for their purchases, but the sales volume is currently 0.
After seeing the price of this hair ring, netizens expressed their incomprehension. They believe that as an ordinary hair tie, its price is too high. Some netizens even joked: "Luxury goods really have a conscience and never pit the poor." In addition, there are many people who do not understand the product design, complaining that it looks like a "keychain" in a bathhouse, and do not understand what the inspiration for the design is.
However, although netizens questioned the price and design of this hair tie, this did not affect Balenciaga's confidence in this product. Balenciaga claims on its website that the UTILITY2.0 headband is the perfect combination of creativity and practical functionality, and is "Balenciaga's perfect interpretation of modern minimalist style".