【October 26, 2023】Wuling Motors today officially announced the launch of the third-generation Macarons of Hongguang MINIEV. The new car inherits the quality genes of the previous generation of macaron fashion and practicality, and co-branded the world-renowned brand SMILEYWORLD, incarnating as a "fashionable travel pistachio" to accompany users to travel happily. The appearance of the new car was exposed for the first time, and 5 SMILEY fun double carpool colors, paired with retro fashion color-blocking kits, presented a cute and dynamic side, bringing happy and good mood to young people's travel.
In response to expectations, the third generation of macarons came with joy
Since Wuling Motors successfully developed the domestic new energy transportation market segment, Hongguang MINIEV, the "people's scooter", has continuously iterated based on the GSEV ecological architecture based on user needs, and continuously enriched the product matrix of Hongguang MINIEV family. Born for demand and growing in demand, Wuling Motors has realized that the travel concept of young people in the Chill era is not limited to just commuting, but also eager to enjoy a happy driving experience, in response to the new expectations of young people, the third generation of macarons came into being.
The third generation of macarons aims to become a "fashionable walking pistachio" for young people, meeting the new generation's pursuit of happy, relaxed and comfortable attitude to life, and being happy and outstanding with young people.
Happy crossover, the third generation of macarons × SMILEYWORLD play trendy creation
Embarked on a happy journey, the third generation of macarons joined hands with the world-renowned brand SMILEYWORLD to open a trendy innovative gameplay. SMILEYWORLD's optimistic and positive smile concept is deeply rooted in people's hearts, which coincides with the values of the third generation macaron to bring young people a pleasant and comfortable travel experience, and realize a happy crossover.
The third-generation macarons teamed up with SMILEYWORLD to integrate happy SMILEY elements into the design and service details of the new car, infecting everyone around them with a smile. Next, the third generation of macarons will also cooperate with SMILEYWORLD to carry out more interesting and happier cross-border interactions, and join hands with young people to explore the new world of happiness.
SMILEY AESTHETIC APPEARANCE, THE THIRD GENERATION MACARON LOOKS CUTE AND OUTSTANDING
Compared with the previous generation of macarons, the appearance of the third generation of macarons has changed surprisingly. The new car adopts the aesthetic concept of SMILEY, the shape is more retro and fashionable, with warm white, and five fun double carpool colors are launched: milk apricot coffee, light mango yellow, avocado green, white peach pink, and iris blue, giving visual and spiritual enjoyment with fresh and comfortable tones, satisfying young people's different personality choices.
The innovative design of the front and rear light groups of the new car creates a cute full LED headlamp and taillight, with a rounded and cute oval shape, and the lighting ring lighting design highlights the technological inductance and conveys fashion vitality. Coupled with the best-in-class low beam width and turning lighting width, it brings users a safer driving experience. At the same time, the new car combines the SMILEY element to design a variety of packages such as double-color front and rear protection, exquisite luggage rack, lucky grass hub caps, and exclusive side marks of the Smile Macaron, giving Macarons a unique and trendy style to young people.
As a "new member" of the Hongguang MINIEV family, the third-generation macaron expands the attributes of scooters to a deeper emotional value based on millions of technical strength and millions of users, and brings users a happy and happy travel experience with SMILEYWORLD. The third-generation macaron not only strives for excellence in exterior design, but also pursues excellence in product research and development, and strives to implement the needs of the people into every car use scene. I believe that the third generation of macarons can be happy and outstanding together with young people and start a happy travel life! Listing is imminent, stay tuned!