Today, as long as China's new energy vehicles are mentioned, the reaction of foreign media is basically full of emotion.
Because they never expected that a country that could not even build a whole vehicle 20 years ago has become the world's largest producer of electric vehicles, and it is the country with the largest export volume of electric vehicles for 7 consecutive years.
At that time, Japanese experts mocked us: even if we were given engine drawings, we could not imitate them.
But today, China has not only successfully built its own engine, but also walked ahead of them on the new energy track, abruptly bypassing their proud "fuel engine advantage" and achieving real corner overtaking.
Of course, on the road of China's new energy vehicle development, there have also been many doubts.
But whether new energy vehicles can compete with fuel vehicles, the data has said it all.
In 2023, whether it is a Japanese, German or American car, the sales volume in the Chinese market has fallen to an unprecedented position.
This is not to say that our market environment is not good, but that the share of fuel vehicles has been eroded by new energy vehicles.
In the past, I saw either Japanese cars or German cars on the street.
But today, either BYD or NIO, Xiaopeng, Ideal...
In addition, domestic car companies have also begun to step out of the Chinese market and move forward steadily in the process of internationalization.
BYD is a good example.
When BYD was "desperate" in the field of new energy vehicles, not many people looked at it, and even cast cold and mocking words.
But today, BYD has not only become the highest sales of electric vehicles in China, but also one of the best in the global car sales ranking.
Many foreign automobile research institutions began to buy BYD's cars and go back to the big dismantling and special dismantling, just to study BYD's "core technology".
The same is true of Japanese automakers, which have always been arrogant and arrogant.
At the beginning, Japanese car companies looked down on Chinese car companies, and now they are not going to buy Chinese electric vehicles to go back to disassembly and research, which is enough to see that they have panicked, for China's sudden opponent, they were caught off guard!
Some time ago, the Japanese media "Japan Economic News" sighed: about the truth that Japanese cars are difficult to ignore, China's wave of electric vehicles has flooded the momentum of Japanese automobile development, if Japanese car companies have not awakened, will completely sink.
In fact, the Japanese media's sentiments are not groundless.
In the past, the reason why Japanese cars were able to reap market share in the Chinese market was that in addition to relying on their own "three major parts", they also had the advantage of low price, which is to put it bluntly, it is cost-effective.
But since the emergence of electric vehicles in China, these advantages of Japanese cars obviously no longer exist.
As the Japanese media said: "The performance indicators of Chinese electric vehicles far exceed Japanese cars, whether it is an emerging intelligent experience or a price advantage, Japanese cars cannot compete with Chinese electric vehicles." ”
Perhaps many people do not know that Japan is more than ten or twenty years earlier than Chinese car companies in electric vehicle technology. At the same time, Japan has a complete industrial chain, from batteries, motors to electronic control, the core technology is firmly in hand.
Why did it lose to China on this track today?
Quite simply, the arrogance of the Japanese is the result of it.
Osamu Suzuki, the founder of Suzuki Motors in Japan, faced with the change in the needs of Chinese consumers, Suzuki Osamu said bluntly: rather die than bow to the Chinese market, change the strategy for Chinese consumers.
In the end, Suzuki could only withdraw from the Chinese market and sell the remaining shares to Chinese car companies.
So looking back, the same is true of today's new energy vehicle track. Akio Toyoda once mocked: China's electric vehicles are not far away, there is no innovation to speak of.
But in fact, data doesn't lie.
In other words, reality does not accompany these arrogant Japanese to act.
In 2023, China's automobile exports have surpassed Japan's, becoming the world's largest automobile exporter!
In the first half of this year, Continental's automobile exports reached 2.53 million units, of which 630,000 new energy vehicles were exported.
The reason why Chinese electric vehicles can subvert Japanese cars is that there are three points behind this:
First, China has the world's largest automobile consumer market. With the rise of domestic products, Chinese people began to change their consumption views, and Japanese cars are no longer as popular as they were then.
Second, Japanese cars are unwilling to change their strategy and have been focusing on mid-range cars of 10~300,000. Although there are also low-end cars under 100,000, their performance is far inferior to China's electric vehicles.
Third, with the wave of global electrification, Japanese cars do not have any advantages. Whether it is car performance or endurance, Japanese cars are far inferior to China, so that in overseas markets, Japanese cars can no longer compete with Chinese car companies.
So much so that at today's Tokyo Motor Show in Japan, the Japanese media did not shy away from saying: The auto show held by the Japanese seems to be advertising Chinese car companies!
On October 25, at the auto show held in Tokyo, known as the "Asian Automotive Vane", Chinese local car company BYD unveiled five new energy models and core technologies, carrying seals, dolphins, Denza D9, Yangwang U8 and many core technologies, such as blade batteries, e-platform 3.0, eight-in-one electric powertrain, etc.
Why did the appearance of BYD this time make the Japanese media feel a lot of emotion?
Because this is the first auto show in the history of the Japanese automotive industry that Chinese car companies have participated!
There are 475 car companies participating in the exhibition, and the competition is very fierce, but the Japanese media has set its sights on the Chinese car company BYD.
This also shows the careful thinking of the Japanese media, and they can't believe that there are Chinese car companies participating, and it is a big show.
For example: BYD's million-dollar high-end brand looked up, debuted at overseas auto shows for the first time, and looked up at the U8 at the scene to show a wave of "turning in place", its subversive technology and performance, so that the Japanese present sighed.
In fact, the emergence of BYD not only reveals the strong development momentum of Chinese car companies, but also shows the world the power of Chinese brands.
In other words, BYD's participation in this exhibition is to create a new business card for Chinese cars to go overseas.
It is worth mentioning that BYD has begun to enter the Japanese market in 2022, and has opened 15 stores in the full-day class so far, and plans to open more than 100 stores by 2025 to meet more demand for new energy vehicles from Japanese consumers.
At this moment, as Chinese, we are indeed very emotional.
Looking back on the past, Japanese car companies have participated in exhibitions everywhere in the Chinese market and continuously expanded their stores.
But today, Chinese car companies have also begun to "attack the city" in the Japanese market and even show the limelight.
And today, BYD's cumulative sales have exceeded 5.4 million units, selling well in more than 70 countries and regions around the world, and even shining at the Tokyo Motor Show in Japan, which is the reality that the Japanese have to admit.
Perhaps, as BYD founder Wang Chuanfu said: the future leading the car market is not Americans, Germans and Japanese, but Chinese!
With China's economy moving forward steadily and technological research and development continue to innovate, it is inevitable to reach a higher level in the automotive industry in the future.
By that time, not only will BYD be able to sell well all over the world, but more Chinese car companies will follow BYD's pace, hold high the banner of domestic production on the world stage, and realize the real "Chinese cars lead the global market"!