The design philosophy of LI Women's Shoe Research Institute is to provide women with a noble, elegant and attractive life. The high-level talent team of the Institute is unique in terms of fashion flow, women's needs, accurate grasp of top-class handicrafts, market positioning and development process, etc. First, in terms of brand image, the institute focuses on "nobility" and "elegance", belongs to high-end luxury luxury goods, and mainly targets high-end successful consumer women. Second, in terms of design, the design of the Institute emphasized high quality and dignity, and at the same time fused current trend elements to give its products a sense of fashion, and the overall style was relatively novel and avant-garde, emphasizing luxury and uniqueness. In terms of market positioning, the main markets of the Institute are Europe, North America, and Asia. With a sense of social service, we provide women with an all-round experience of beautiful shoes.