In a city of reinforced concrete and busy, how long has it been since you never tried to hike aimlessly and encounter the vitality of the city? The cool early autumn is the good season for CityWalk, it's time for a city walk, take a deep breath, and experience the long-lost "relaxation"!
This weekend (October 14-15), there will be another CityWalk on the North Bund Riverfront – a "Just Breathe Walk in the City, Take a Forest Breath" event will be held here. Walking in the green space of the river, it is like being in an "urban forest", with the fragrance of flowers in the natural fresh air, like an excellent "natural oxygen bar". What brings this "decompression journey" is the Swiss Ricola Rikolo, which also deeply rooted "nature" in the brand's DNA.
Brighten up the mood with a "natural" taste
With fallen leaves and fragrant osmanthus flowers, autumn is the most romantic season in Shanghai. If you can put on a liqueur throat lozenges, the originally tired body and mind will be reawakened, and the lips and teeth are full of natural freshness, as if breathing the purest air of the Alps.
Ricol, which brings such a pure experience, was born in the Swiss district of Loven in 1930 and has a history of more than 90 years. "Originating in Switzerland, Produced in Switzerland", Ricola stands for high quality, natural ingredients and Swiss-made integrity as a traditional Swiss manufacturer of throat lozenges and mints.
If you have the opportunity to visit the Ricola vanilla plantation in the Le Fen, your mood will surely be ignited by the refreshing fragrance of vanilla. At the Ricola Vanilla Centre, approximately 1.4 million kilograms of fresh vanilla are cleaned, dried, cut, stored and blended every year to create the unique Ricola vanilla ingredient, a key ingredient in all Ricola products.
For many years, Ricola has been a pioneer in vanilla cultivation, insisting on high standards of cultivation and environmentally friendly cultivation methods. To this day, Ricola still uses Swiss-grown herbs. In order to prevent vanilla from being exposed to industrial pollutants and harmful substances, Ricola selected 5 planting areas according to the climate and soil environment of different mountainous areas, and cultivated vanilla according to local conditions, adding a guarantee to the natural quality of vanilla. At the same time, Ricola signed long-term purchase agreements with more than 100 Swiss vanilla farmers after careful selection. Under the influence of Ricola's brand philosophy of advocating nature, each farmer always insists on cultivating it by himself, without the use of chemical agents, to ensure a natural harvest. For them, cultivating high-quality vanilla is not just a job, but also an understanding and respect for nature.
Plants of Ricola vanilla thrive under the careful cultivation of farmers. Every autumn, when vanilla active ingredients are at their peak, Ricola specializes in the vanilla extraction process, where vanilla center's quality inspectors screen vanilla based on freshness, color, aroma, purity and active ingredient content to maximize the preservation of these natural ingredients. It can be said that each Ricola is made from the highest quality herbs of Swiss origin.
Immersive experience to feel the "forest breath" of the city
Faced with soaring pressures surrounded by concrete jungles, urbanites are often desperate to find new ways to heal their lives. This time, Ricol brings benefits to everyone! You can enjoy the natural herb "Sen Breath" from Switzerland without leaving "Shanghai"!
The "Just Breathe Walk in the City, Take a Forest Breath" campaign initiated by Ricola is to create a "spiritual charging station" for busy urbanites, who can briefly "escape" the hustle and bustle of the city on weekends and enjoy a natural and fresh breathing experience.
According to the relevant person in charge of the brand, the on-site design of this event is inspired by the "urban forest", with a large number of green plants and wooden decoration to create an urban "forest" space for citizens, which is in harmony with the river view of the North Bund. With the gentle breeze on the river, come to a "forest breath", and the feeling of exhaustion will be swept away!
It is understood that interactive areas such as "product display area", "photo check-in area", "game interactive area" and "confession wall" will be set up at the scene to bring immersive LOHAS experience to citizens. In the "Photo Zone", you can meet up with three or five friends, press the shutter surrounded by the "Just Breathe" large-scale installation and greenery, and record the beautiful moments of the city walk; You can also leave unlimited expectations for future life on the "confession wall". In the "Game Interactive Zone", through "hoops" and "golf" experience activities, we can create a warm weekend time for parent-child families. It is worth mentioning that a variety of brand souvenirs can be exchanged for interactive check-in stamps on site.
Don't want to miss the first CityWalk of autumn? Walk! Meet together on the North Bund Riverside on the weekend, have a hearty "forest breath", and meet "good mood" unexpectedly!
Editor-in-chief: Cui Jiachen Text editor: Chen Min
Source: Author: Liang Jing