In the Internet circles of the north and south, there is also a certain "information gap", how to use the "information gap" to make money, where to operate a certain type of project, are all sophisticated. This article summarizes the "information gap" in the north and south and how to reduce it.
This article is suitable for Internet industry practitioners/entrepreneurs, self-media content creators, and Internet project studios. An article that thoroughly helps you solve the problem of "poor information" in Internet circles!
Let's start with some stories about the "poor information" that I personally experienced! In 2021, he left the live streaming industry, returned to his hometown of Xuzhou, Jiangsu, and started his business again. In the past 2 years, many friends around me have persuaded me: "Tiktok is so popular, why don't you go to Tiktok project?" ”
For me personally, I have been doing the Internet for 14 years and have operated many Internet-related projects, and I know that the key point of whether many projects can make money is not whether you do it early or late, but in the "poor information"! I am in Xuzhou, Jiangsu, a northern city, and if I run the Tiktok project, I will definitely be cut.
Of course, I can also rely on my old face and get some gameplay from my team. Even so, there will be such a situation, that is, at the beginning, relying on this gameplay, made some small money, not long after, because of platform iteration or algorithm rule adjustment, there will inevitably be outdated gameplay!
So, what region? Is it suitable for trading such projects? The answer is also very simple, that is, the southern region, which is what we call Shenzhen and Guangzhou.
If you don't understand, why are the Internet circles in the South better suited to such projects than in the North? So, next, I will tell you how big the "information gap" between the Internet circles in the south and the north will be!
I. The "information gap" between North and South
1. Current situation in the North/South
The team in the northern region often sees what others are doing to make money, and chooses to follow the trend, take live streaming as an example, when the northern team is still in the headache of no traffic in the live broadcast room, the Internet team in the southern region has already developed a variety of fast-starting live broadcast delivery methods, but also ran out of standardized SOP, and even began to use a variety of black technology to start!
In addition, in terms of work efficiency, the northern team worked overtime for 18 hours a day without stopping, while the southern team drank tea, played cards, and took a shower every day, easily putting the project on track.
2. Points of difference between the North/South
The Internet team in the southern region is good at studying the underlying logic of the platform, and many gameplay that you can't think of or even find incredible is a "regular operation" in the southern region! In addition, the habit of doing business in the southern region is to huddle, and the teams with good relationships communicate with each other at the technical level. Therefore, the cycle and time of their information exchange is also very short! Drinking tea can exchange information, playing cards can exchange information, and after taking a bath, you can also exchange information on the third floor!
In contrast, in the north, there is a lack of communication between teams and teams. Zhang San is doing the Internet, Li Si is also doing the Internet, everyone is like a thief to watch out for each other, and even see each other making money, I can't wait for the other party to go out tomorrow and be hit by a car to see God! Therefore, there is a problem with the transmission of information! The result of the efforts behind closed doors is: turning around and suddenly waking up, it turns out that the original method or direction was wrong!
Sadly, this is the current state of the internet industry in most of the North. What's even sadder is that the Northern team lags behind not only in the way of doing projects, but also in the mindset of doing projects!
Second, effective methods to reduce the "information gap"
It has to be said that not all the Internet industry in the north is so bad. Wuhan in Hubei, Zhengzhou in Henan, Linyi/Jinan in Shandong, the development of the Internet in these areas is still obvious to all! Of course, this mainly comes from their method of reducing the information gap.
Take the city of Zhengzhou as an example, there are many large and small Internet studios or companies in Zhengzhou, and their way to reduce the information gap is to huddle! Three or five studios become a small circle, for example: a team hears a new gameplay of drainage from the outside, then, he will make the gameplay public, and the studios in this small circle will each test a direction, and finally everyone will summarize and review the test results, and you can easily break through the technical barriers of this drainage game!
Of course, there are many more ways to reduce the information gap. I would like to use my own experience to talk about how I have reduced the problem of information gap in the northern region.
First: Correct yourself! 7 years ago, a big guy in the Internet industry in Zhengzhou told me that "sincerity is the biggest routine"! When you want something from someone else? You have to think first, what value can you give to others? In the northern region, the result of this is bound to be: suffer more losses! But stick with it for a long time, and you'll always get some team that really gets along with you!
Second: walk around! Every year in July and August, our team will take 1-2 weeks to go out and place various peers, the purpose of which is to exchange information and learn to communicate. Of course, there is also mixed eating and drinking~. However, this is an effective way to reduce the information gap, but only if you meet teams that are willing to exchange values with you.
Third: Gift exchanges! Chinese society is full of people's affection, and usually mailing some native products from hometown is a good way to get closer to each other!
Fourth: more community! Filter out some good communities, try to be paid type communities, after entering the group, don't do brainless things! It is better to share more valuable dry goods in the community, which will always attract some like-minded people!
Fifth: Pay directly! In the process of project operation, there will always be some thorny problems, but these thorny problems will often be easily solved in a higher circle, sometimes simple and crude, and it is also the most effective way to reduce the information gap!
Third, the summary of core priorities
At the end of 2020, we learned about the gameplay of AB chain from a southern friend. Although it was only operated for more than 1 week at that time, it actually earned more than 160,000 yuan. If it weren't for the platform changing the rules, I feel like I could have pulled out a "world". There are many such things in my 14 years of Internet practice, mainly thanks to the reduction of "poor information"!
As mentioned above, the Internet team in the northern region is more than one grade worse than the team in the southern region in terms of personnel base, technical iteration, thinking mode, working habits, etc., and it is not advisable to build a car behind closed doors! And we, as the northern team, should also face up to these shortcomings!
Finally, it's important to note that all of the above is aimed at ways to reduce the difficulty of getting information poorly! However, if you want to maximize the value of poor information, you can only execute it in the first time.
Author: Xie Yuxuan; Public number: Lao Xie operation notes
This article was originally published by @老谢运营笔记 on Everyone is a Product Manager, unauthorized reproduction is prohibited
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