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Why is the 2023 National Day file "dumb"?
In recent years, the Chinese film market has been booming, major theaters are vying to introduce blockbusters, and the National Day file has become the focus of many filmmakers.
However, there is an unprecedented situation in the 2023 National Day file, even if there is a movie with a volume of 1 billion +, the entire schedule is still "dumb". So, let's dive into the reasons behind this phenomenon.
First, the competition is fierce and the market is saturated
First of all, the current Chinese film market has entered a stage of rapid development, and major theaters have launched a large number of films, resulting in unprecedented market competition. Audiences are faced with a plethora of movie choices, and having more options means more dispersed box office revenue. In this case, even a huge movie is difficult to stand out among many movies.
Second, the importance of word of mouth and evaluation
In the past few years, with the rise of social media, people have begun to pay more attention to the word of mouth and evaluation of movies. An excellent film, in addition to success at the box office, also needs to win the affirmation of the audience and professional critics in word of mouth. Compared with the high publicity and marketing costs of blockbusters, audiences are more inclined to choose a movie worth watching through word of mouth.
Therefore, even if it is a movie with a volume of 1 billion+, if the reputation is not good, it is normal for the audience to choose other more popular movies.
Third, the lack of content and innovation
Another reason is that although China's film market has developed rapidly in recent years, there are still problems of insufficient innovation and lack of content. Most films remain at the level of commercialization, lacking real innovation and depth. Audiences are eager to see films with unique styles and deep connotations, not just commercial films that blindly cater to market demand. If the films in the National Day file lack highlights in terms of content and innovation, the audience will naturally choose other more attractive films.
Fourth, the simplification of themes and types
Another reason for the "dumb fire" of the National Day file is the singularization of the subject matter and type. In recent years, the domestic film market is more inclined to commercial films and popcorn movies, while literary films, documentaries and other types of films are relatively rare. Although commercial films have a certain guarantee at the box office, too many commercial films have led to a single theme and type, and the audience has gradually developed aesthetic fatigue with such films.
Therefore, if the movies in the National Day file do not have more subject matter and genre choices, it is difficult to attract audiences to the cinema.
5. The impact of the epidemic on the film industry
Finally, the epidemic has also had a certain impact on the film industry. The outbreak of the new crown epidemic in 2020 has brought a huge impact to the film industry, many film releases have been postponed or canceled, and the audience's enthusiasm for watching movies has also been hit to a certain extent. Although the pandemic has been brought under control, audience concerns about crowded places remain. This is also a factor that led to the "dumb fire" of the 2023 National Day file.
To sum up, the reasons for the "dumb fire" of the National Day file in 2023 are many, including market saturation, the importance of word of mouth and evaluation, the lack of content and innovation, the simplification of themes and genres, and the impact of the epidemic on the film industry. The existence of these problems makes it difficult to succeed in the National Day file even if there is a movie with a volume of 1 billion+. The film industry needs to constantly innovate and reform to meet the audience's demand for high-quality films in order to be invincible in the fierce market competition.
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