The Mid-Autumn Festival coincided with the National Day, and the eight-day "Super Golden Week" ended hotly, with 826 million trips and tourism revenue of 753.43 billion yuan. With the strong recovery of the tourism market, a group of emerging professionals have also begun to become active, such as homestay housekeepers, Hanfu makeup artists, pet boarders and car rental specialists.
In fact, whether it is staying in a homestay to experience local folk customs, wearing Hanfu to take photos of Chinese style, or placing pets to travel more freely, it is closely related to people's "eating, wearing, living and traveling" during holidays. Behind the emerging professional population is to reflect the current booming new economy and new formats.
Taking the pet care industry as an example, according to the "2022 China Pet Consumption Trend White Paper" released by iResearch, the scale of the mainland urban pet market was close to 300 billion yuan last year, and it is expected that the compound growth rate of the mainland pet industry in the next three years will be 14.2%, and its scale will reach 445.6 billion yuan in 2023.
It is worth noting that new occupations under the new format also have many pain points in the initial stage. For example, due to the uneven quality of practitioners and the lack of more detailed regulation and supervision in the industry, there are many disputes that cannot be resolved.
More than a dozen orders a day, 10,000 yuan a week
"National Day almost every day to receive 9-10 single feeding cats, especially tired. There was not enough time, so I went out at nine in the morning and went home at eight or nine in the evening. A blogger who came to feed cats part-time during the "Eleven" holiday said in his notes.
According to the observation of a reporter from Beijing Business Daily, on Xiaohongshu, there are many people who use the 8-day golden holiday to feed cats and walk dogs, and some even earn a month's salary in a week. A "post-95" who does Internet operations in Shanghai said that this National Day part-time feeding cats and walking dogs, an average of 15-16 orders a day, earning more than 10,000 yuan.
Most of the feeding notes are relatively concise and concise, mainly including the personal introduction of the feeder, the charging standard, the service content and the precautions. In terms of fees, fees are generally charged according to the number of kilometers of residence and the number of feedings, for example, a cat or small and medium-sized dog within 3 kilometers ranges from 30-40 yuan, while services such as accompanying play and washing are charged separately. In addition, during the holidays, the price of some orders will increase by 2-3 times.
Compared with foster care, home feeding services have become more and more popular in recent years. A person who has owned cats for many years told a reporter from Beijing Business Daily, "On the one hand, the price of door-to-door feeding is cheaper than hosting and boarding; On the other hand, it can also avoid environmental stress and cross-infection of pets. And now before entering the home to feed, the feeder is basically required to shoot a video of the whole process, or the head of the household has installed monitoring in his home."
Many pet shops have also started door-to-door feeding services. A shop that does pet cat grooming and boarding services in Beijing's Chaoyang District said that it will provide door-to-door feeding services for regular customers in the store and customers within 3 kilometers of the surrounding area. "Compared to some part-time workers, we will be more reassuring to feed in offline stores. And during the 'double festival', our foster rooms are also full, and they are booked before the Mid-Autumn Festival. ”
The above-mentioned store pointed out that the in-store foster care is mainly charged according to the size of the space, and the specific mode is the same as that of people staying in the hotel, charging according to one night and checking out the next day. "The small room, medium room and large room are 99 yuan/night, 129 yuan/night and 149 yuan/night respectively. In addition, there is a VIP room of 299 yuan / night, which can generally board 3-4 cats. Like the check-out bath service is charged separately, this is also the signature item of the pet store, the basic cleaning is 239 yuan / time, excluding knotting, oil removal and SPA. ”?
"The hotter the tour, the better the pet boarding business"
According to the data center of the Ministry of Culture and Tourism, during this year's "double festival", the number of domestic tourism trips was 826 million, an increase of 71.3% over 2022 and 4.1% over 2019 on a comparable basis. Domestic tourism revenue reached RMB753.43 billion, an increase of 129.5% over 2022 and 1.5% over 2019 on a comparable basis.
According to the statistical analysis of China Mobile Wutong big data, long-distance travel continued to heat up during this holiday. Short-distance trips within 200 kilometers accounted for 38%; Medium-distance travel of 200-500 km accounted for 32%; Long-distance trips of more than 500 kilometers account for 30%. In terms of the number of days tourists traveled, the number of travelers of 3 days or more accounted for the highest, reaching 60%.
Li Yao, a full-time pet family foster teacher, told the Beijing Business Daily reporter that the hotter the tour, the better the pet boarding business. "Since the end of last year, I have been taking orders, which was originally a side business, but now it has become my main business. On weekdays, pet owners will take orders on weekend trips or business trips, and the Spring Festival and the 'November' long holiday are the hottest times. ”
Li Yao pointed out, "I am now mainly engaged in pet dog family boarding, small dogs 69 yuan a day, medium-sized dogs 89 yuan a day, holidays will fluctuate 20-30 yuan. On average, you can earn about 7,000-8,000 yuan a month. Now many people will have pets, especially young people in big cities such as Beipiao and Shanghai, during the epidemic, more and more people around have pets, and after the epidemic, the demand for tourism has skyrocketed, and the placement of pets has become a rigid need for many people."
According to Frost & Sullivan's data, in 2022, the scale of China's pet food, pet supplies and pet medical and service markets will be 113.6 billion yuan, 41.6 billion yuan and 106.2 billion yuan respectively; From 2015 to 2022, the compound growth rates of the three will be 19.0%, 15.6% and 17.7%, respectively.
It is worth noting that Li Yao believes that more and more family boarding and door-to-door feeding services are heating up because the care of pets is becoming more personalized and refined, and some conventional pet stores cannot fully meet the needs.
"Many young people living in big cities still keep a certain distance from the people around them, and they will find trouble with personal contacts, so they are less likely to ask friends to take care of pets, but they will seek more humane services for their pets." Li Yao said.
The new issues behind the heat
Although the emergence of pet boarders and door-to-door feeders has solved the care needs of many pets, there are still many problems behind this, and there are even disputes in court.
According to media reports, before the "double festival", the Fangzhuang court of the Fengtai Court in Beijing heard a case in which a pet store claimed medical expenses. A couple spent 280 yuan on foster care fees, and after boarding their dog for 5 days and 4 nights, they took it home and found that the dog began to vomit blood in the stool, and was infected with canine plague and canine parvovirus after examination, and finally the couple spent more than 3,000 yuan on medical expenses to treat it. However, when I asked the pet store for an explanation, I found that the contract I signed listed an exemption clause that "the store is not responsible for compensation for the occurrence of a severe infectious disease due to uncontrollable factors".
In this regard, the pet store owner believes that when it is delivered and picked up, the dog's state is normal, and other dogs that coincide with the boarding period have never become ill. Therefore, there is no evidence that the dog was infected in the store, and there is no responsibility for it.
"This situation is difficult to do, and this is why many people around do not easily give away their pets. Something went wrong, the pet suffered, and in the end the person in charge could not be found. Unlike dogs that need to be walked, cats and cats are relatively easy to keep, and it is easy to stress when changing the environment, so sending them out for foster care is generally a strategy. The above-mentioned person who has owned cats for many years said.
Fu Jian, director of Henan Zejian Law Firm, said that the problem of foster care is first and foremost a safety issue, and all kinds of foster care institutions are uneven, and it is impossible to determine whether the foster care agency is a qualified institution. If the selection of institutions is not suitable or formal, there is a high risk that the animal will become sick or lost. The second is the issue of dispute liability, and for possible accidents, it is not possible to agree in advance how to bear responsibility. Finally, there may be issues such as false publicity and unreasonable charges.
"In the face of this type of emerging occupation, there are three difficulties in supervision: first, it is difficult to position, and it takes a certain amount of time and energy to accurately locate and understand the characteristics and needs of the profession; Second, relevant laws and regulations may lag behind, and relevant laws and regulations need to be followed up and improved in a timely manner; Third, new regulatory means and tools need to be developed to adapt to the characteristics and development of new professions. Fu Jian said.
Taking pet boarding as an example, Fu Jian believes that in order to protect the rights and interests of pet owners and pet boarders, it is necessary to establish a sound industry policy, regulation and responsibility division mechanism. The government should strengthen the supervision of the pet boarding industry, formulate relevant laws and regulations, and clarify the qualification requirements and scope of responsibility of pet boarders. At the same time, a clear contract should be signed between the pet boarder and the pet owner, clarifying the rights and responsibilities of both parties. In addition, establish a qualification certification system for pet boarders, train and evaluate practitioners, and improve the professional level and service quality of the industry.
At present, the mainland has promulgated relevant laws and regulations such as the Animal Epidemic Prevention Law and the Animal Protection Law, including some provisions for the pet boarding industry. In addition, some local regulations and standards are also gradually improving, for example, Beijing has promulgated the Beijing Pet Boarding Service Management Measures. (Beijing Evening News)
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