During the Mid-Autumn Festival National Day holiday just past, the consumption of new tea drinks continued to be hot. Data from Heytea shows that Heytea's national store sales have ushered in explosive growth, with sales in many stores increasing by 500% compared with the pre-holiday period. The latest single product of tea Tea Yueguan and last year's "hot search product" Xi Persimmon Duoduo sold 2.7 million cups and 1.2 million cups respectively. "Social tea" has been posted on various platforms by many consumers, adding to the joy of "double festival".
From the perspective of urban sales, during the "Double Festival", the consumption of new tea drinks in some popular tourist destinations in cities is extremely hot. According to Heytea's data, the top ten cities in terms of total sales during the holiday were Shanghai, Shenzhen, Guangzhou, Beijing, Hangzhou, Foshan, Chongqing, Dongguan, Suzhou and Chengdu. Many of these cities are popular tourist destinations. It is worth noting that due to the holding of the Asian Games and the consumption of cultural tourism, the consumption of new tea drinks in Hangzhou is also very hot. Sales at popular tourist attractions and stores near transportation hubs have also skyrocketed. For example, Shanghai Disneytown Store Parallel Universe, Jingdezhen Taoxichuan Store, Shenzhen Airport Domestic Departure Hall Store, Zhengzhou Fangte Happy World Store and other stores all experienced significant growth during the holiday, and some stores increased by more than 500% compared with the pre-holiday period.
In addition, during the holiday period, tea consumption in many non-first-tier cities also increased significantly. Heytea data shows that before the month-on-month holiday, the sales growth rate of Heytea stores in Fushun, Tonghua, Chaozhou, Harbin, Qingdao and other cities ranked first in the country. These cities have shown greater potential for consumption growth, with stores in some cities selling more than 5,000 cups in a single day since they opened.
(Photo: Consumers share the joy of drinking tea in their hometown on social media)
What kinds of new tea products do consumers prefer to choose during the holiday season to celebrate the Mid-Autumn Festival and National Day? Heytea data shows that milk tea and fresh fruit tea are very popular. At the same time, Heytea continues the Chinese inspired style, combined with Su Dongpo's famous work "Water Tune Song Head, When is the Bright Moon", custom-created festival-themed product packaging materials, peripherals, music, etc., creating a unique festive atmosphere.
Correspondent Vivi
Proofreading by Xu Heng