The Xuhuiheng Fu Style District, where Dongping Road is located, has very strong characteristics of old Shanghai. Here the essence of Chinese and Western cultures gathers, and old and new buildings blend here. On November 26, 2022, lululemon, a sports lifestyle brand, chose to settle at No. 9 Dongping Road and opened lululemon's first single-family store along the street in China. It not only preserves the original appearance of the building, blends in with the street atmosphere, but also often holds diversified community activities to bring fresh and vibrant atmosphere to the neighborhood.
The menswear area on the first floor showcases the newly launched ABC™ men's pants collection and the 2023 Fall Outdoor Outing Collection. The women's area on the second floor also has sports equipment and clothing that are popular with female customers. Coats, pants, bags, accessories... A wealth of sports equipment provides an overall matching choice for everyone's long-term holiday trip.
There are several places in the store that are good for photo taking:
The large stained glass painting on the side of the building not only adds color to the building, but also shows the creativity and personality of the brand. The custom-made white brick walls, openwork tiles and patterned floor tiles in the store perfectly integrate modern elements with the old Shanghai style.
The stairwell check-in wall is a place where customers "pass by" and take selfies.
The two very nice balconies allow guests to sit and relax, and many activities take place here. The courtyard on the ground floor also hosts some hot sweat activities.
It is understood that the lululemon Dongping Road store will hold 24 solar terms activities that last all year round, including sports, sharing, practice, experience and other forms of activities, reflecting the combination of traditional culture and fashion lifestyle. On the upcoming World Mental Health Day on October 10, lululemon will kick off the "Good State Together" series of activities for the third consecutive year, collaborating with artist Jeremyville to present the "Good State Art Gallery" at Xuhui Riverside, and bringing a week-long community class with ambassadors and community partners to create an immersive experience of body-body connection and open an in-depth dialogue about good state.
Lululemon's first single-family street store in China, with its unique architectural style and rich brand elements, is dyed with enthusiasm for sports, showing the colorful face of healthy life.
Reporters: Yang Yixiu, Liu Xiaojing, Shi Yuewei
Video: Wu Kunhui
Editor: Chen Siyi