Original title: "Double Festival" meets Asian Games "Zhejiang" sounded the call for the integration of cultural and sports tourism
When the Hangzhou Asian Games coincided with the "Mid-Autumn Festival" and "National Day" holidays, many tourists chose to come to Hangzhou to watch and travel. People can walk around the West Lake, go to the Jiangdi Park and the city balcony near the Asian Games venue "Big Lotus", and at night, watch the Asian Games light show to see the scenery on both sides of the Qiantang River. With "See the Asian Games and Visit Hangzhou" as the main line, Hangzhou has launched 100 Asian Games tourism routes, including 15 tourism boutique routes, 5 Asian Para Games routes, 3 water night tour routes, 13 "Shilu Culture - Both Banks of the Three Rivers" water gold tourism routes and 50 Asian Games cultural experience points. These tourist routes and points cover the three major World Heritage Sites and seven intangible cultural heritage of humanity in Hangzhou, including some well-known scenic spots, as well as rich categories such as ancient towns and villages, art of living, and fashion classics.
Next, follow the reporter of the main station to see what new tourist routes are in Hangzhou this holiday.
What is the countryside like in Hangzhou? The countryside of Hangzhou is like this, this is Hengyi Village in Linpu Town, Xiaoshan District, Hangzhou, which is a café opened by the rice field in the village. A café opened by the rice paddies, why?
Let's start with this sentence: "Once it was a stinky duck shed, now it's a fragrant duck shed." "In fact, our current location used to be a duck shed of a villager's house, and livestock and poultry farming inevitably produced some excrement that affected the surrounding environment, and it was smelly, and the village encouraged everyone to transform and develop, so this place was transformed into a village café."
Duck Shed Coffee attracts a lot of traffic, and even now it is late afternoon, there are still admiring citizens and tourists. The duck shed is gone, but the ducks are still there. Did you see that? This duck also has a little friend, and there is an extra goose, these ducks and geese are actually the objects of citizens and tourists who come to check in here, this is the countryside plus cultural tourism.
This is the rice grown in the village, and about 1,300 acres of rice are planted next to the duck shed café, which has been mechanized throughout the process and has become a beautiful scenery in the village.
The scattered fields were leveled into "thousand acres of rice fields", becoming one of the largest high-standard rice fields in Xiaoshan District, Hangzhou. Throughout the year, rapeseed is planted first, then rice, and the rice matures, attracting a large number of city dwellers to visit and experience here. The village has also upgraded its basic facilities and established a rural complex integrating a visitor center and an agricultural product exhibition and marketing center, giving villagers an additional way to become rich. In 2022, the total income of the village collective economy will be 5.1166 million yuan, of which 1.5 million yuan will be operating income and 50,000 yuan will be disposable income per villager.
Out of the countryside, out of the city. Digital economy is a golden business card of Hangzhou, "smart" is one of the concepts of the Hangzhou Asian Games, in what place can you feel the charm of the digital economy and the characteristics of the intelligent Asian Games?
This is the Turing Town of Hangzhou Qianjiang Century City, and it is also a cross-border attempt of Hangzhou tourism, because it is one of the "Ten Scenic Spots of Hangzhou Digital Economy Tourism". I made an appointment in advance, there will be a recommended route here, time relationship, I choose route one: Turing Town Visitor Service Center. This is not so much a tourist service center, but a concentrated gathering of the entire town's digital economy industry, and full of science and technology.
Walk in and you'll find that it's an immersive theater, but instead of a movie, it's a short film of a day in town. Where does a day in town begin?
Starting from a breakfast in the early morning, whether it is fired or chopped, this breakfast has achieved intelligent sensing and precise control, and this is also a household product developed by enterprises in the town.
Do you know this intelligent portrait robot? This intelligent portrait robot is very popular in the cultural house of the athletes' village in Hangzhou Asian Games Village, because by uploading photos, your own hand-drawn portrait can be born in less than two minutes.
When it comes to this portrait robot, the technology it uses is very mysterious, because it has independent intellectual property rights of algorithm patents, the painting speed is 3 to 5 times faster than some of our common painting software robots, the details are finer, and the restoration is more realistic. It is now widely used in the field of intelligent manufacturing.
The picture presented by the big screen behind me is the interior scene of Hangzhou Asian Games Village, which is exactly the same as the scene seen by sitting in an AR smart bus in Hangzhou Asian Games Village, which also satisfies the curiosity of many citizens and tourists about what kind of Hangzhou Asian Games Village looks like. This driverless smart bus also combines the AR mixed reality platform, injected with virtual reality experience, sitting in the car can not only see the real-time scene, but also can fully understand the entire Asian Games venue construction and Asian Games project knowledge point introduction, this technology has actually been successfully applied in scenic spots and museums, for example, for precious cultural relics, through virtual enhancement technology to achieve multi-perspective, multi-process, restore cultural relics, enlarge precious details, let cultural relics lovers feast their eyes.
From the countryside to the city, are there some new choices for traveling to Hangzhou? This holiday, welcome everyone to Zhejiang and come to Hangzhou.
"Zhejiang" sounded the "rallying call" for the integration of cultural and sports tourism
Since the beginning of this year, the role of sports events in driving culture and tourism is very obvious, and participants and spectators will fully combine participating in sports events with visiting local scenery, tasting local food, feeling local fireworks and cultural taste, effectively promoting the integration and development of culture, sports, tourism and other industries in a larger scope and deeper.
In May this year, the Sudirman Cup badminton tournament was held in Suzhou, driving local consumption of more than 410 million yuan, and this summer, the 31st Summer Universiade was held in Chengdu, and the number of hotel orders in Chengdu increased by more than 25% compared with the same period in 2019. In the first half of this year, Zhejiang held more than 10,000 sports events of various kinds, generating related consumption of nearly 3.5 billion yuan. "Going to a city because of sports events", the Hangzhou Asian Games has become a new hot spot for the integration of cultural and sports tourism. At the same time, it also makes "traveling with the event" a new travel fashion.
According to data from domestic tourism-related platforms, during the Asian Games, the overall number of tourism orders for Hangzhou increased by 115% year-on-year; Train ticket bookings to Hangzhou increased by more than 4.7 times year-on-year, and hotel reservations around Hangzhou Asian Games venues increased by more than 3 times year-on-year. As co-host cities of the Asian Games, the number of homestay bookings in Huzhou, Jinhua, Ningbo, Shaoxing and Wenzhou has also increased compared with the same period in 2022.
Taking advantage of the Asian Games, Zhejiang also took the initiative to seize the opportunity, innovate gameplay and improve services. Zhejiang released 12 themed roaming corridors of "Poetry and Painting Jiangnan Vitality Zhejiang"; "See the Asian Games and Tour Zhejiang" Zhejiang's top ten Asian Games cultural tourism routes; Hangzhou also distributed one million "Asian Games Cultural Tourism Gift Packages", which digitally integrates urban cultural tourism services such as "food, accommodation, travel, shopping and entertainment" and Asian Games viewing, providing global tourists with a new one-stop service experience of "city + events".
"Successfully hosting the Asian Games is a major window opportunity to improve the level of tourism internationalization and urban consumption level, and it is also a major stage to comprehensively display the development achievements of the cultural and tourism industry. Driven by the IP of large-scale events, Zhejiang's sports "traffic" is being transformed into cultural tourism "retention", providing new momentum for the high-quality development of Zhejiang's cultural tourism industry.
Source: CCTV News Client