The content of this article comes from the Internet, if it is inconsistent with the actual situation or there is infringement, please contact to delete. This article is only published in today's headlines, please do not move.
Before I look back on this particular journey, allow me to introduce you to a popular TV show that came out as a popular science show, but later had to package itself as a ghost story. This show has somewhat subverted the conventions of science communication, causing love and controversy among the audience.
In 2004, CCTV launched the popular science program "Approaching Science", aiming to popularize cutting-edge scientific and technological knowledge and convey the scientific spirit to the audience. However, the initial program content was too professional and full of incomprehensible professional terms, which caused ordinary viewers to be discouraged, and the ratings once fell to the bottom, and even faced the crisis of stopping the broadcast. In order to regain his popularity, producer Zhang Guofei resolutely decided to carry out a major reform.
The revised version of "Approaching Science" abandons the lofty academic style, integrates professional knowledge into life stories, and adopts a suspenseful narrative to attract the audience. The storyline often selects hot events in life, and then reveals the truth of things through easy-to-understand scientific analysis. This strategy was a great success, and the ratings of the program rose rapidly, becoming one of CCTV's signature columns. However, this change has also caused controversy, some people think that this mysterious way goes against the original intention of popular science, but Zhang Guofei firmly believes that popular science education must attract attention, otherwise even the best programs will not have an impact.
"Approaching Science" wraps science in an exaggerated way, making the audience addicted to intellectual curiosity and can't help but want to see the whole process. The program team always puts forward a suspense first, and then reveals the absurd truth that is shocking. While criticizing the exaggeration of the show, the audience couldn't help but watch it, and finally the show successfully broke the superstition and made the audience understand that many seemingly supernatural phenomena have scientific explanations. This has profound significance for audiences living in feudal superstition.
In addition to the way the story is adapted, the show also likes to use "supernatural events" to attract audiences. It was once reported that a house that seemed to be a murderous house often heard strange noises that frightened the surrounding residents. After the program team rendered the atmosphere by explaining the experts and the terrifying background music, it turned out that it was only the noise caused by the circuit failure. This technique allows the audience to fully feel the joy of scientific exploration, and also makes them understand that there are often reasonable explanations behind so-called supernatural events.
Today, four years after Approaching Science, its impact is still far-reaching. This show may not allow the audience to truly understand the scientific principles, but it provokes the audience to think about the essence behind the phenomenon. It stimulates people's inner desire to explore and arouses a strong interest in science. The expression of science may vary from era to era, but science itself is complex and needs to be disseminated in various ways, and it is undeniable that "Approaching Science" uses a popular method to spread scientific thinking.
The above content and materials are derived from the Internet, and the author of this article does not intend to target or allude to any real country, political system, organization, race, individual. The above does not mean that the author of this article endorses the laws, rules, opinions, behaviors in the article and is responsible for the authenticity of the relevant information. The author of this article is not responsible for any issues arising above or related to any of the above, nor does it assume any direct or indirect legal liability.