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With the passage of time, the forms of entertainment have become more diversified. Among them, I have to mention KTV, which was once a popular entertainment method and was loved by the post-80s and post-90s. However, in recent years, the KTV industry has been in trouble, and many KTV stores are at risk of closing. So, why is the once lively KTV now in trouble? Let's dive into it together.
First of all, we want to trace back to the origin of KTV. Originally originated in Japan, when it was called karaoke, KTV became part of Japan's colorful team-building culture. There, people are happy to go to karaoke after dinner, enjoy laughter and have a good time. Over time, karaoke quickly spread to Hong Kong and Taiwan and became very popular. In the ten years from 2005 to 2015, the KTV industry experienced rapid development, and the number of KTV stores increased from 30,000 to more than 120,000 at its peak. Young people have become the main customers of KTV, and KTV seems to have become an indispensable form of entertainment.
However, with the rapid development of technology, the Internet has become a part of people's daily life, and the popularity of smart phones has made it easy for people to download K song APP on their mobile phones and achieve free singing without going to KTV. For example, the popular "All People K Song" app allows people to sing with friends anytime, anywhere, and it's free. This convenience and freedom have gradually faded KTV out of the field of vision of young people.
In addition, the diversification of social entertainment methods has also put competitive pressure on KTV. For example, various new forms of entertainment such as werewolf killing, script killing, and escape rooms have emerged and attracted the attention of young people. These entertainment methods are more interactive and innovative, allowing people to release themselves in the game, away from traditional KTV.
The KTV industry is also plagued by copyright issues. Acquiring new copyrighted songs requires a lot of money, and KTV stores mostly choose to use old songs to reduce costs. This has led to slow song updates within KTV, and young people have lost interest in KTV because they can't find new songs they like.
In addition, the outbreak of the new crown epidemic has also had a serious impact on the KTV industry. Since KTV is a place where people gather, after the outbreak of the epidemic, KTV had to stop business. During the long shutdown, there was no source of income and labor costs had to be paid, which led to the closure of many KTV stores.
However, for the KTV industry, it is not without a way out. Some KTV stores are trying new transformation models to adapt to new consumer groups. By targeting consumers of different ages, KTV stores can appropriately adjust their business strategies, find new business opportunities, and revitalize.
In short, the KTV industry used to be a hot way of entertainment, but with the changes of the times and the change of consumer preferences, it is facing great challenges. To continue to exist and prosper, the KTV industry needs to adapt to the new reality, innovate business methods, attract more consumers, and re-find its own positioning.
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