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Not long ago, a business war quietly arose, setting off waves on the Internet. The source of the matter is the controversy between Li Jiaqi and Hua Xizi, but the impact of this business war is much more than that.
Bee Flower, a beauty brand, has unexpectedly stood on the cusp of this business war. It began with a "god operation" by Bee Hua, who launched a washing and care package on the live streaming platform for only 79 yuan after the Li Jiaqihua Xizi incident, claiming to be able to buy 5 and a half pounds of products. This price and product propaganda language inadvertently seemed to mock Li Jiaqi and Hua Xizi. Boosted by the huge traffic, this operation quickly aroused the interest of netizens, and the product was snapped up for a while, and there were even rumors that "bee flowers pick up boxes everywhere and deliver them".
However, Bee Flower then responded that the 79 yuan package had always been there, denying the rumors of rubbing traffic, but it stood out in the controversy. Li Jiaqi's remarks also caused the anger of many netizens, and he asked whether consumers' wages had risen in a live broadcast, a move that was considered to be from the perspective of brand owners and attacked consumers' spending power.
At the same time, some netizens sorted out the price of eyebrow pencils of various beauty brands and found that the price of Hua Xizi's eyebrow pencils was higher than that of most beauty brands. This triggered a series of ridicule, turning the 79 yuan Hua Xizi eyebrow pencil into a new "monetary unit", that is, 79 yuan = 0.08 grams, 987 yuan = 1 gram, "Hua Xi yuan" is used to measure the wage level of workers, giving birth to the new word "which Li is expensive".
But at the same time, Li Jiaqi's partnership has also been questioned. He mentioned in the live broadcast that his years of cooperation with Hua Xizi have aroused the attention of netizens on the commission issue. Some netizens claimed that Hua Xizi gave Li Jiaqi a commission of up to 60% to 80%, however, Hua Xizi's customer service said that it was not clear, and Li Jiaqi himself avoided talking about it.
In order to calm the controversy, Li Jiaqi apologized twice and shed tears in the live broadcast room, but to no avail. So far, his number of followers has dropped by 1.32 million, from 30.435 million to 29.105 million, losing a lot of support.
However, just as this business war reached its climax, Bee Flower stood out in an incredible way. Although they deny the accusation of rubbing traffic, Bee Flower has always been a master of marketing. During the Double 11 period in 2021, a news about "Bee Flower suspected bankruptcy" coincidentally rushed to the hot search, which triggered consumers' onlookers and wild consumption, and finally pushed the sales of Bee Flower to the highest point. Similarly, on May 17, 2022, Chairman Bee Hua personally broadcast live and tearfully said that he was suppressed by foreign-funded enterprises and once again appeared on the hot search, bringing huge traffic.
These two hot search events allowed Beeflower to show its marketing ability. Although the business war is full of coincidences, it all seems to have come prepared. In this business war full of undercurrents, Bee Flower became the biggest winner.
To sum up, the impact of this business war goes far beyond the controversy between Li Jiaqi and Hua Xizi. It shows the clever use of competition between brands and marketing techniques. In the business world, there are no coincidences, only strength and preparation.
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