The material in this article comes from the Internet, if it is inconsistent with the actual situation or there is infringement, please contact to delete.
Ever been struck by a burst of magical music? This summer, a song called "See Tình", under its unique melody, swept the major domestic short video platforms, creating hundreds of millions of views.
The author of this song is one of the hottest female singers in Vietnam, Hoang Chui Ling. Her song is not the first time Vietnamese music has become popular in China. As early as ten years ago, the Vietnamese boy group HKT caused a heated discussion in China with a Vietnamese version of "Wrong Wrong", not only because of their fashion style, but also because the lyrics sounded like they were singing "Braces Girl Nai He Mei", which made many netizens start to spread the song spontaneously.
In addition, "Your Eyes Are Like Stars", which previously exploded on the short video platform, is also a cover of the work of Vietnamese singer Le Quang Hung. Vietnamese singer Son Song collaborated with American rap superstar Snoopy Doggy on the song "Give My Heart to Me" in 2019. Two major music giants such as Sony and Warner have extended olive branches to Vietnamese singers, and Vietnamese music has begun to make its mark on the international stage.
On the short video platform, Vietnamese music has gradually got rid of the impression of "soil" and "low" and has become a new generation of pop music production machine. Vietnamese musicians have found their own path of popular music by learning European and American music and borrowing Chinese and Korean music.
The development of Vietnamese pop music has a long history, dating back to hippie music in the sixties and seventies of the last century. At the time, American hippie music was very popular in war-torn South Vietnam, giving rise to Vietnamese pop music with strong American and hippie culture, including styles such as rock and folk.
However, after the reunification of the country, Vietnamese popular music gradually turned to red music and traditional folk music with patriotic themes, and became the mainstream. It was not until 1997 that the social and cultural atmosphere gradually relaxed, and the Vietnamese music industry began to emerge. Ho Chi Minh City People's Radio has set up the "Green Wave" award to recognize Vietnamese musicians who have made waves of popularity at home and abroad.
Although Vietnam's music industry is gradually awakening, a complete entertainment industry system is needed to develop modern pop music. In Vietnam at that time, popular music was still dominated by songs from China, Hong Kong and Taiwan. Vietnamese musicians have covered Chinese pop songs, such as "On the Beach" in the 80s, "Dashing Walk" in the 90s, "Dusk" and "Obsessive Absolute" around the millennium, all of which are available in Vietnamese. During this period, Vietnamese musicians accumulated experience in imitation and borrowing, laying the foundation for later originality.
In 2007, Jay Chou's masterpiece "Blue and White Porcelain" became popular in China, and Vietnamese singers quickly launched a Vietnamese cover version. Some keen Vietnamese musicians began to experiment with incorporating traditional cultural elements into popular music. To this day, "Vietnamese" songs still have a place in Vietnamese pop music, such as "Tangyuan" by Hoang Chui Ling and "Can't Be Together for a Lifetime" by the new generation of singer "He Wise".
On the other hand, Vietnamese musicians have also learned from the experience of Korea and Japan and learned to create "star-making" systems such as idol groups. More than a decade ago, the Korean Wave took Vietnam by storm, boosting the local entertainment fashion. Entertainment companies in Vietnam began forming boy and girl bands, including HKT, nicknamed the "Wash, Cut and Blow" boy band.
Top Korean brokerage companies such as SM are also stationed in Vietnam to select Vietnamese trainees to be on the Korean stage. Yasushi Akimoto, who created SGO48 in Vietnam, is a girl group very similar to Japanese and Korean girl groups in makeup and hair styling and musical style, and even appeared on the stage of the "Japanese Spring Festival Gala".
Not only that, Vietnam has also established a relatively complete pop culture industry system, including elements such as rap, rock, electronic music and draft. Many popular variety shows in China and South Korea have also launched Vietnamese versions, providing a stage for young Vietnamese musicians to show themselves.
Today, the star of Vietnamese pop music
Today, the star of Vietnamese pop music, Sam Song, known as "Vietnam Kwon Chi Long", is an artist who has made his mark through local talent shows. Unlike their predecessors, the new generation of Vietnamese musicians is very good at using social media and video platforms to expand their influence. Vietnam's official media VNA noted that young Vietnamese singers are trying to find opportunities to reach the international market, creating melodic and catchy songs to promote their music globally through online platforms and social networks. Netizens and celebrities from China, Japan, South Korea and other countries also like to use new Vietnamese songs to make song and dance videos, further expanding the international popularity of Vietnamese music.
The success of Vietnamese music is also inseparable from the credit of "Vietnamese drums". "Vietnamese drum" here does not refer to a specific instrument, but rather a type of intense and fast musical rhythm. As a form of music popular in bars, "Vietnamese drums" are very dense and fast-paced, often paired with electronic music, up to 140 beats per minute, faster than the fast songs found in most popular music. This particular musical style gives V-pop a simple but addictive character, making it unforgettable almost once you hear it. This kind of music can easily go viral on short video platforms.
Some Vietnamese DJs realized the uniqueness of "Vietnamese drums" and started making remix versions for Chinese pop music. Taking the background music of "See Tình" as an example, although the original tempo of this song is not fast, in order to adapt to the needs of short video platforms, it needs to be accelerated by about 1.25 times. Therefore, this "Ding-dong" song is actually a "special version" tailored specifically for users of short video platforms such as TikTok. This phenomenon is not isolated, and the previously popular "More than Two Minutes" was also remixed and produced by producer KAIZ based on the original song.
Although V-pop has now gained international popularity, some Vietnamese musicians are still concerned that Vietnamese pop music lacks unique characteristics. Vietnamese music producer Nguyen Huu Vong was quoted by VNA as saying: "In recent years, some young Vietnamese artists have collaborated with artists around the world. This bodes well for the Vietnamese music industry. However, I still have more expectations for young people to create music with Vietnamese characteristics and bring it to the world. ”
The rise of Vietnamese pop music is also supported by capital. The rise of V-pop reflects the performance of Vietnam's economy in the cultural field. Although Vietnam's domestic industrial system and industrial chain still need to be improved, and raw materials and assembly line production are still highly dependent on China, from the perspective of overall development, Vietnam has made great economic achievements in the past 20 years.
From 2010 to 2019, Vietnam's GDP growth rate reached an average annual rate of 6.5%, ranking among the highest among developing countries in the world. According to PwC's research report, by 2050, Vietnam, India and Bangladesh will be the three major countries with the highest growth rates in the world, and Vietnam's total economic output will rise to the top 20 in the world, surpassing Malaysia and Thailand. This momentum has slowed due to the coronavirus pandemic, but the World Bank predicts that Vietnam's GDP growth will reach 7.5% this year.
Vietnam's middle class is also rising rapidly, adapting to the trend of middle-class consumption. Vietnam has become one of the fastest growing middle-class countries in the world over the past decade, and it is expected that by 2030, Vietnam will have more than 23 million middle-class people, accounting for about one-fifth of the total population.
Against this economic and social backdrop, entertainment venues such as bars and live houses have sprung up in Vietnam. DJ has become a dream profession for many young Vietnamese people, and the high income and social recognition make this industry highly sought-after.
International cultural capital is also interested in the Vietnamese market. As early as around 2012, the world tour of Korean star groups such as Super Junior and BIGBANG has set up a Vietnam station. Norwegian musician Alan Walker also listed Vietnam as one of the destinations for his tour.
The Vietnamese government also strongly supports the development of the country's cultural industries. In 2019, Ho Chi Minh City hosted an international music festival that was incorporated into the city's cultural industry development strategy.
The above content and materials are derived from the Internet, and the author of this article does not intend to target or allude to any real country, political system, organization, race, individual. The above does not mean that the author of this article endorses the laws, rules, opinions, behaviors in the article and is responsible for the authenticity of the relevant information. The author of this article is not responsible for any problems arising above or related to the above and does not assume any direct or indirect legal liability. Due to the rules of the platform, you will only be recognized as a fan if you have more interaction with me. If you like my article, you can click "Follow", and you can receive the article push as soon as you become an iron fan. This article is only published in today's headlines, please do not move.