When "customer-centric" is no longer a slogan, Dongfeng Ciltlong has been injecting fresh "blood" into the brand concept with practical actions.
In June this year, Shenlong Auto "focused on customer experience, focusing on commodities, and focusing on dealer profitability", comprehensively launched marketing reform, and continued to promote the network integration of Dongfeng Circiron Long and Dongfeng Peugeot to better and faster respond to market and customer needs.
Backed by the new decision of Shenlong Automobile, today's Dongfeng Snow Iron Long adopts the online shang + offline marketing method to continuously increase service contact points for customers and improve service experience. For example, offline network authorization was added, and a number of Dongfeng Citrot Long and Dongfeng Peugeot dual-brand stores were opened one after another; In addition, Dongfeng Snow Railway Long "Urban Mobile Showroom" is also opening one after another, providing customers with full-cycle intimate services from car purchase to car use. In addition, in the process of consumer car purchase, through the welfare policy of "pet fans anniversary gift to enjoy Versailles package tax package insurance" to reduce customer car purchase costs; It also provides a long test drive activity of up to 96 hours of "Experience for Love" before consumers buy a car, truly achieving a test car before starting.
Expanded channels and increased customer service touchpoints
Dongfeng Snow Rail Long also actively fulfills the promise of "serving Soulmate" users by adding offline outlets. At present, Dongfeng Citielong and Dongfeng Peugeot have successively welcomed the opening of a number of dual-brand stores, including Xinjiang Jincheng Huitong, Dezhou Yuansheng Xinxi, Wuxi Shenlong new store, etc. The dual-brand flagship store will continue to implement the new retail model, and the price is open and transparent, so that customers can make the car purchase process more worry-free.
In addition, Dongfeng Snow Railway's "Urban Mobile Exhibition Hall" is also opening one after another. On July 23, the first Dongfeng Snow Rail Long "Urban Mobile Exhibition Hall" parachuted into Kunshan, which integrates display, sales and after-sales service, and can provide customers with full-cycle intimate services from car purchase to car use. The "Urban Mobile Exhibition Hall" brings Dongfeng Snow Rail closer to customers, provides more diversified services, and is more conducive to the landing of "Five Hearts Guardian Action 2.0". Through products such as the Versailles C5 X classic model that "does not define self-luminescence", as well as a series of elements full of French tonality, the exhibition hall intuitively conveys to consumers the brand proposition of Dongfeng Citro Long French "different because you are different".
License, tax and insurance, create the ultimate service experience
In order to meet customers' calls for car purchase benefits, Dongfeng Citrotiron Long launched the "Versailles Anniversary Celebration Gift Versailles Pack Tax and Insurance" activity for the Versailles C5 X classic model, and enjoy free purchase tax, commercial insurance and compulsory insurance when you buy a car; At the same time, the 4S store can provide assistance shang brand service, saving money and worry, and the Versailles C5 X classic model can be easily driven home. In addition, the Versailles C5 X classic model also has a 20% value-added policy for the replacement and value-added of this product, and is equipped with a 5-year or 150,000-kilometer ultra-long vehicle warranty, so you don't have to worry about buying a car and worry-free use of the car.
Not only that, in order to give customers the opportunity to experience the Versailles C5 X Classic before purchasing it, so as to better evaluate the quality, functionality and applicability, Dongfeng Ciutetsu Long's "Experience for Love 48+ Hours Extraordinary Driving Experience" campaign is in full swing. Up to 96 hours of day and night, hundreds of kilometers of in-depth experience, enough to give customers a comprehensive understanding of the performance of the Versailles C5 X classic.
Global quality image, highlighting the strength of all-round products
Versailles C5 X has always been creating quality honors in terms of its own product strength. With the strength of design, comfort and technology of Versailles, Versailles C5 X has successively won many honors such as 2021 China's Top Ten Body Body, C-NCAP "Five-Star" Safety Rating, China Automotive Research Institute Five-Star "Driving Quality Star", and China Automotive Research Institute's first high-speed serial rear-end collision active and passive safety joint test 3A evaluation.
In terms of design, the Versailles C5 X classic adheres to the brand proposition of "Inspired by you", perfectly integrates the elegance and dynamism of the sedan, the robustness and high passability of the SUV and the practicality of the station wagon, everyone can find their own needs and discover surprises from this model; In terms of comfort, the Versailles C5 X Classic is equipped with MCS master chassis tuning &PHC adaptive hydraulic stability technology, establishing a "magic carpet" driving experience of "no fatigue over long distances, no bumps on the road, and no drifting on curves". CAC leads the way in comfortable seats, bringing a "five-star" surprise driving experience. 1.6T turbocharged engine + 8AT manual automatic transmission, feel comfortable driving and control fun anytime, anywhere; In terms of technology, the Versailles C5 X Classic is equipped with zui's newly upgraded C-Connect 3.0 intelligent network connection system and the vehicle system of XiaolongTM820A automotive platform, with a 12-inch color high-definition touch screen display to create a high-tech intelligent driving experience, and equipped with class-leading 3D color eHUD head-up display and L2.5 C-Pilot automatic driving assistance system, constantly creating a surprise experience for driving and passengers, making travel calmly and safer.
Insight into market trends and collection of market feedback, Dongfeng Snow Rail Long continues to draw valuable experience in development, and flexibly adjust market operation strategies to match changing market needs. Next, Dongfeng Snow Long will continue to practice the brand concept of "customer-centric", create value for users by continuously increasing customer contact points and benefits, create a "personality, fashion, and elegance" taste lifestyle, and create more opportunities for "five hearts to protect the companion".