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The iPhone officially released the 15 series yesterday, but the Apple Store was unexpectedly "deserted".
At 8 a.m., the Apple Store in Tianhuan Plaza in Guangzhou opened its doors to receive the first batch of consumers who picked up their goods on-site. In the team, iPhone pre-orders 15 Pro/Max users account for more than 90%.
(Photo: Tianhuan Apple: Store pickup channel)
As the first customers who got the goods walked out of the store, several "mystery people" poured in, chanting those classic lines in their mouths:
"Come out? Good price"
"What configuration, for own use or for sale?"
"If you don't come out with this configuration now, it won't be good to come out later."
Yes, this group of "mysterious people" is actually familiar to everyone. "Scalper". Generally speaking, squatting at 8 o'clock belongs to the "medium scalper", they purely rely on buying mobile phones on the spot, and then reselling them on the spot to earn a little difference.
(Note: Consulting the latest quote.) "Buyer")
Soon after, the second and third batches of customers also arrived at the scene, and there were long queues in the pickup channels, and there was also a queue outside the store, and "scalpers" were also gathering rapidly. Although the Plaza has not yet officially opened, it seems to have reached its peak passenger flow.
Enthusiastic "scalper" supports the last face of Apple
The Apple Store is indeed lively, but this atmosphere depends entirely on the "scalper".
Applee Sky Ring Plaza Store strictly distinguishes between pickup channels and exports. After the customer picks up the new iPhone, he leaves the door and just comes to a very large square. In this square, there is a transaction almost every minute, mostly "selling" rather than "buying".
After the first few batches of customers got the goods and left the Applee Store, most of them went straight to the place where the "scalpers" gathered, and then resold the iPhone to them at a higher price than the official price. According to Xiaolei's observations, before 9:30 a.m., most people asked about the iPhone 15 Pro.
(Caption: Fully stocked "big yellow cattle")
But even the iPhone 15 Pro has three, six, nine, etc. In terms of color, black titanium and white titanium are still the most in demand in the market, and the new primary color titanium launched this year is not much discussed. As for blue titanium, no one really cares.
In addition, Apple retained the 128GB storage plan this year, but almost no one cared about this configuration at the first sales site. Xiao Lei witnessed a plan to use white titanium 128GB iPhone 15 Pro to "sell" his younger brother, which was rejected by "scalpers".
The iPhone 15 Pro is still a Max "scalper" this year people's hearts are very good, no matter any color, storage plan, as long as you are willing to sell, the price will make you satisfied. Unlike last year's rapid collapse, compared with the "scalper price", the iPhone 15 Pro Max lasted all morning, and it was able to sell at a price increase of about 1,000 yuan, which was a bit unexpected.
(Illustration: The priceless iPhone 15 Pro)
More realistically, no one cares about the basic iPhone 15. In fact, before the launch of the iPhone 15 series, the volume of the basic model was not small, the color glass, Pro-level main camera and the newly added "Spirit Island", how to look, Cook wants to turn it into a new explosive model. But it backfired, the iPhone 15 was not out of stock at all on the day of the first sale, and you could buy it directly when you arrived in the store.
At the end of the queue waiting for pickup, there was an enthusiastic Apple Store lady who reassured anxiously waiting customers and introduced customers in the store to "independently sell" fast charging heads. Of course, intentionally or unintentionally interspersed with "iPhone 15 in-store spot can be ordered", which is also a unique Apple Store scene this year.
Around 11 o'clock, the "little scalpers" had basically dispersed, and only a few "big scalpers" were still trying to sell. The "big scalper" evolved to provide trade-in services on site, and the recycling price is quite reasonable, almost all of these iPhone 15 Pro/Max are in the pocket.
(Note: Support trade-in "merchants")
To be honest, grabbing the first release has long become a "scalper", and most users who grab the first iPhones just want to make quick money. In this way, it is not difficult to understand why the iPhone 15/Plus is almost impossible to see on the day of the first sale, after all, everyone knows that the basic model always has to be discounted.
True "fruit powder", there is no need to queue at all
If someone says that the iPhone signal is not good, the price is too high, there is no innovation, there is no creativity, there may be many "fruit fans" jumping out to refute it, but saying that Apple's official website service is too rubbish, I think this may be the consensus of all consumers.
Every year the iPhone starts pre-sale on the official website, the server crashes at least two or three times, either gets stuck on the payment page, or the contact information disappears out of thin air, and even many users cannot enter the store purchase interface ten minutes after the pre-sale starts. However, there are really "fruit fans", and there are other ways to play.
（图源：Apple Store App）
On September 13, after Apple's special event, the fresh food e-commerce platform box immediately officially announced that the iPhone will be simultaneously launched on the shelves of four models of the 15 series on the day of sale. At 8:19 today, Hema sent the iPhone to the iPhone 15 on time to deliver to the customer, setting a new record.
Of course, even if the retail platform delivers the iPhone, Meituan and Ele.me are familiar.
Last Friday, the iPhone 15 series launched a pre-sale event in the official mall, and Meituan also carried out pre-sale on the official website. Consumers only need to buy and place orders in Meituan. On the day of sale, the iPhone can be delivered to you like a takeaway. Isn't it better to wait at home than to go to Apple Store people crowded and queued for half an hour?
According to Meituan flash sale data, the sales of new products of the iPhone 15 series are 13 times that of the previous generation, and the sales of Beijing, Shanghai, Guangzhou, Hangzhou and Shenzhen rank among the top five in the country, with an average growth rate of nearly 1,000%. However, the biggest significance of fast distribution is that the application has not yet entered the store in second- and third-tier cities and below. According to the report, Meituan flash sales' sales in lower-tier cities of third-tier and below increased 23 times.
(Source: Meituan)
In fact, Apple is also quietly paying attention to the development of instant delivery, such as the official 3-hour delivery service, which is its attempt to open up new markets. However, in terms of the first batch of iPhone delivery, almost all instant delivery platforms in China are superior to Apple's official service, with a good experience and fast advantages.
With the changes in consumers' requirements for the shopping experience of digital products, Apple Store has completely become a paradise "fruit fan" for "scalpers" and "scalpers" to truly pursue a comfortable experience, choosing to wait at home for the delivery of new iPhones. It's not hard to explain why the basic iPhone was pretty much that way on the day of its first sale. "Invisible", but the combined sales performance of all channels is good.
Write at the end
Apple has made many changes in the iPhone 15 series, but they have focused on the application of new materials, such as titanium alloy and stained glass. These changes are difficult to reflect in promotional videos and text reports, which is its biggest limitation.
(Source: Apple)
Consumers don't understand the changes, and the iPhone itself doesn't have new creative designs or new features that differ from competing products. The day of the first sale was naturally a bit deserted. Before the deadline, the price of the third-party channel of the iPhone was already lower than the official price, and the iPhone 15 Plus was flat.
Following this trend, Apple seems to be changing its marketing thinking. For example, a new iPhone could be launched at Apple in the middle of a pre-sale. Exhibited at the Store, consumers touch and see it for themselves before deciding whether to buy it. Of course, if on the first iPhones, Apple has been following the principle of queuing up 15 series after-sales, you are still interested in it, you may wish to wait until later to buy it.
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