Top News Reporter Wang Li
"Oh my God, the first time I saw a Chinese style sweater, every one is so amazing!" During this time, the Chinese-style sweater video with the copywriting as the promotional slogan "fired" on multiple platforms, and the model's classic and elegant style was praised one after another. Many merchants have launched Chinese style sweaters, skirts and other products.
Some netizens were attracted to place an order, but after receiving the goods, they found that the physical object and the model picture "cannot be said to be exactly the same, it can be said to be irrelevant".
The topic "The First Victims of Chinese Style Sweaters" immediately appeared on the multi-platform hot list. Many netizens questioned: "Chinese style sweaters are all AI pictures, is it not a fraud for businesses to use this picture for publicity?" ”
Fairy fluttering "Chinese style sweater"
The suddenly popular "AI national style sweater"
Recently, a set of "Chinese style sweater" pictures surprised everyone and became a new item in the fashion circle. In the video related to the Chinese style sweater, the models are wearing a fairy, classical and elegant sweater skirt, walking on the catwalk, attracting many beauty lovers.
For a time, the topic of Chinese style sweaters appeared on many platforms. On the short video platform, the number of views of Chinese style sweater-related entries exceeded 200 million. But some netizens found that these so-called national style sweater promotional pictures are suspected of AI paintings. The model drawings are all static runway drawings, and the viewer's faces on both sides are highly distorted. Some of the four unique hands have six fingers, and the fingers are also like chicken feet.
Outrageous web images
Through the search, the top news reporter noticed that on the e-commerce platform, many merchants launched products such as Chinese style sweaters and skirts, but almost all merchants used AI-drawn pictures for publicity. The list price of the goods ranges from 30 yuan to 200 yuan, and one of the Chinese style sweaters with a price of 79.9 yuan has been seen by 50,000+ people.
The top news reporter randomly selected 8 stores and asked their customer service: "Is the model picture a real picture?" The customer service of 8 stores all said that it was a real picture.
When the reporter asked why the cover image was the same as the AI picture transmitted on the Internet, one of the customer service replied: "At first, it was an AI picture used, but after someone bought it, it has been replaced with a real picture of the model." ”
Most customer service has the same set of words: "This question is not clear, but the size of the clothes is very standard, you can take pictures with confidence." ”
The first "victims" have appeared
Many netizens who were attracted by the promotion of "Chinese style sweater" complained that the physical objects they received and the promotional model pictures can be said to be "irrelevant", and the colors, shapes, and designs are "two exactly the same".
Anna the evaluation blogger was the first "victim": "The network map is very good-looking, and at a glance, I immediately found a store to place an order." Anna said that because she was worried about overturning, she also chose a relatively simple design, which cost 189 yuan.
Comparison chart of blogger Anna's reviews
"The fabric, shape and network diagram are very different, wearing like a 'rough girl', the material is also like the kind of seventy or eighty yuan, the merchant is pure fraud." Anna told the top news reporter that she didn't know that the pictures of the national style sweater were all AI drawings, but she just looked good and bought them. "I tried it and felt that it was not a dress with a model picture, but I just suspected that I didn't buy the original, and I felt that they didn't imitate the essence."
Anna said that because there is no freight insurance, she also needs to return her clothes at her own expense. "If thin and tall people want to wear it, you can, but ordinary people are not recommended to try it."
Netizen Xiao Zhao is also the first wave of experimenters, Xiao Zhao said, "I knew it was an AI diagram before I bought it, but I still want to try it." The physical material and shape of the clothes are not the same, such as the neckline design, and the width of the clothes are different. ”
Although the sweater did not achieve the desired effect, it has also been returned. But Xiao Zhao believes: "AI diagram is the future development trend, it is normal to do not do well at the beginning, usually buy clothes may also step on the pit, I am still willing to try, so I ordered another one." ”
Is there any suspicion of fraud in using AI maps for publicity?
Even if the thunder continues, the popularity of the national style sweater has not decreased, and some people still choose to buy.
There are also many people who believe that the randomness generated by AI is too strong, and producers need to accurately grasp the characteristics of clothing fabrics, colors, shapes, proportions, etc., in order to be able to restore. "If you sell it casually, and use AI maps for publicity, it is fraud."
In this regard, the top news reporter interviewed Gao Yan, a lawyer at Henan LinkedIn Law Firm, who believes that when shopping online, due to the distance between time and space, consumers can only rely on pictures and the seller's introduction to determine whether the goods are suitable, especially clothing, often need to be tried on the upper body to better reflect the effect of the goods, and the "AI picture Chinese style sweater" amplifies these problems.
AI technology is widely popular, but there is still no clear legislative system, and even whether the pictures generated by AI technology enjoy copyright, there is still no unified understanding. As far as online shopping is concerned, if the image displayed by the online store is an AI image, it cannot be considered illegal under the current legal rules.
Gao Yan said that sellers should still fulfill the obligation to truthfully inform the true situation of goods in accordance with the Consumer Rights Protection Law and other laws. Since the situation shown in the renderings may deviate from the actual situation, consumers also need to pay attention to the product introduction when purchasing and ask the seller in detail.
If the seller has made a true introduction to the product information, it cannot be considered that the seller has deceived the consumer; However, if the seller does not have a true introduction, or the buyer conceals information when asking for renderings, the seller violates the obligation of the Consumer Law to inform truthfully, and the buyer can request a return or even compensation.
He advised consumers to check more information and ask more when shopping online, and not blindly place orders based on the intuitive feeling of renderings. According to Article 25 of the Law on the Protection of Rights and Interests of Consumers, consumers have a "right to regret" and can request a return within seven days after receiving the goods purchased online.