On September 20, the 2023 "China Peking Opera" IP brand conference was held in Beijing. At the meeting, the National Peking Opera and Beijing Jiewai Animation Technology Co., Ltd. officially released the "Chinese Peking Opera" IP.
This event aims to use the IP of "Chinese Peking Opera" to explore the rich connotation and charm of the national Peking Opera, so that the excellent traditional Chinese culture can achieve creative transformation and innovative development, and show the charm of Chinese traditional culture to the world. Wang Yong, President of the National Peking Opera House, Cheng Aiguo, Director of the Art Development Center, Li Jiyong, Director of the Production and Stage Center, Bao Jing, Deputy Director of the Publicity and Promotion Center, Gao Shuai, Deputy General Manager of Beijing Jiewai Animation Technology Co., Ltd., and representatives of many enterprises and media guests from the industry attended the event to witness the release of the "Chinese Peking Opera" IP.
Wang Yong, president of the National Peking Opera House, delivered a speech
At the event, Wang Yong, president of the National Peking Opera House, delivered a speech. He said that the IP of "Chinese Peking Opera" is jointly created by the National Peking Opera and Jiewai Technology, which is another concrete practice to widely use modern skills, explore the rejuvenation of traditional culture, and polish the excellent traditional Chinese cultural business card. The launch of the "Chinese Peking Opera" IP further realizes the strategic goal of "promoting the deep integration of contemporary trends and Chinese culture with collaborative innovation", and the innovative accumulation, promotion and leadership of the "Chinese Peking Opera" IP in the field of national Peking Opera cultural dissemination are highly consistent with the positioning of the National Peking Opera House. He has warm expectations for the future development of "Chinese Peking Opera" IP in promoting the development of Peking Opera art that can be approached, tasted and watched, and is full of confidence in the subsequent cooperation and development of the commercialization of Peking Opera art.
President Wang Yong hopes that the launch of the "Chinese Peking Opera" IP can activate the vitality of more cultural heritage, make these civilizations that have been handed down for thousands of years "use", "live" and "fire", arouse the attention of the public, further promote the international exchange and cooperation of traditional culture, enhance the influence of Chinese culture, and provide a demonstration role of business integration for the protection and utilization of Chinese cultural heritage.
The relevant person in charge of Jiewai Technology and the creative operation team introduced the creative concept of "Chinese Peking Opera" IP, shared the IP operation strategy and layout of "Chinese Peking Opera", and displayed the rich and diverse library content of "Chinese Peking Opera" IP and related cultural and creative products.
Gao Shuai, the person in charge of Jiewai Technology, delivered a speech
Gao Shuai, representative of Jiewai Science and Technology, said in his speech that he hopes to make use of the unique cultural resources of "Chinese Peking Opera" IP, as well as its own high-quality resources, based on the protection and research results of the national Peking Opera culture, give full play to the respective advantages of both parties, tap the rich connotation and charm of the national Peking Opera, and enable the excellent traditional Chinese culture to achieve creative transformation and innovative development in the contemporary extensive and profound social changes. While spreading the humanistic feelings, artistic attainments and spirit of the times behind the culture, it further achieves the purpose of establishing a brand image, spreading brand culture and increasing brand awareness, "empowering the high-quality development of the industry with 'culture +' and highlighting the new power of the new cultural brand!" ”
Ji Zeyang, head of Jiewai Technology Products, introduced the IP of Chinese Peking Opera
It is reported that the services and products operated by the IP of "Chinese Peking Opera" will be based on the elements of Chinese Peking Opera, provide new ideas for artistic creation for product enterprises and partners, deliver a large number of artistic creation inspiration with profound cultural heritage, and further promote the secondary creation of Chinese Peking Opera art and the dissemination of cultural products, and jointly make new contributions to enhancing the international influence of Chinese culture.
After the press conference, focusing on the development and cooperation of "Chinese Peking Opera" IP, the inheritance and development of national art, Li Jiyong, director of the National Peking Opera Production and Stage Art Center and first-class stage art designer, and Gao Shuai, representative of Jiewai Technology, were interviewed by a number of authoritative media in the industry, deeply analyzing the artistic characteristics of "Chinese Peking Opera" IP and how IP empowers brand marketing.
Promote cross-strait cultural exchanges and continue the Chinese cultural context. Taking advantage of the favorable opportunity of the comprehensive revitalization of traditional culture, the "Cross-Strait Peking Opera Inheritance and Development Symposium and Special Performance" co-sponsored by the National Peking Opera and the National Taiwan Compatriots Investment Enterprise Association, and co-organized by the National Peking Opera Art Development Center and Beijing Jiewai Animation Technology ---Co., Ltd. was also launched in Beijing on the 19th and 20th of this month. The National Peking Opera House, the Taiwan Enterprise Federation and many famous Peking opera artists, partners and media from both sides of the strait gathered in Beijing to discuss the future development of Peking Opera art, enhance the resilience of the development of Peking Opera art on both sides of the strait, and promote the creative transformation and improvement of the cultural industry.
With the theme of "Peking Opera Art Inheritance and Development, Promotion and Communication", the event held a cross-strait Peking Opera Art Inheritance and Development Symposium on September 19, where senior experts from the National Peking Opera House, the Taiwan Enterprise Federation, cross-strait opera research circles, and Peking Opera art research scholars gathered together to discuss the promotion and inheritance, promotion and dissemination of Peking Opera art. On the evening of September 20, a special performance of Peking Opera on both sides of the Taiwan Strait was held at the Mei Lanfang Grand Theater.
On the afternoon of September 19th, the cross-strait Peking Opera Art Inheritance and Development Symposium officially opened at the National Peking Opera House. Wang Yong, president of the National Peking Opera Theater, Ge Paul, executive vice president of the All-China Federation of Taiwan Enterprises, Yuan Huiqin, Liu Haiyuan, Zhu Luhao, and Gao Shuai, deputy general manager of Beijing Jiewai Animation Technology Co., Ltd., attended the symposium.
The splendid Chinese civilization of compatriots on both sides of the strait, with the same language and the same species, blood thicker than water, and splendid Chinese civilization has built a common cultural gene, value concept and spiritual homeland for compatriots on both sides of the strait, and the excellent traditional Chinese culture represented by Peking Opera is the common root vein and spiritual bond of compatriots on both sides of the strait, and the innovation and prosperity of Chinese civilization in the future requires both sides of the strait to work together. The holding of this symposium is of practical significance to the exchange and research of Peking Opera culture, and the integration and exchange of Peking Opera art across the strait will also have far-reaching significance for the inheritance and development of Peking Opera art and Chinese culture.
After the successful conclusion of the cross-strait Peking Opera Art Inheritance and Development Symposium, on the evening of September 20, a special performance of Peking Opera on both sides of the Taiwan Strait was held at the Mei Lanfang Grand Theater.
"Friends through Art" carries out artistic exchanges and discusses the inheritance and innovation of traditional Chinese art. This special Peking Opera performance is divided into upper stage (classic repertoire joint singing) and lower performance (traditional essence). Peking Opera performance artists from both sides of the strait Yu Kuizhi, Li Shengsu, Liu Haiyuan, Zhu Luhao, and Zhao Fufen respectively brought wonderful excerpts from "Wujiapo", "Wild Boar Forest", "Taizhen Gaiden", "Poetry Meeting", "Ask Qiao Troubled Mansion" and "Holding the Seal". Tribute to the master, tribute to the classic, attracted applause from the scene. At the same time, the wonderful program also brought a unique audio-visual feast to the guests present.
Guests from both sides of the strait performed on the same stage, and you sang and I took the stage, jointly interpreted the Peking Opera culture with the same roots and origins, and felt the breadth, profundity and longevity of national art, which not only enhanced the cross-strait Peking Opera art exchanges, jointly promoted the further prosperity and development of Peking Opera, but also vividly conveyed the profound friendship between the two sides of the strait. More importantly, this activity enhanced the emotional and cultural identity of compatriots on both sides of the strait, especially the younger generation, further promoted cross-strait cultural exchanges and enhanced compatriot friendship.
Same origin, win-win together. Promoting cross-strait economic and cultural exchanges and cooperation, deepening cross-strait integrated development, leading cultural and artistic innovation, and promoting cross-strait literary and artistic prosperity are inseparable from the joint efforts of artists on both sides of the strait, as well as the strong support and positive response of cross-strait industrial and commercial organizations and enterprises. This event has been supported by a number of enterprises, many enterprises sent congratulatory messages to congratulate the successful holding of this event, such as USI Electronics, which has sponsored the cross-strait student baseball league for many times, and Taiwan Ni Group, which has contributed to the inheritance and development of Peking Opera art for many years, has expressed its expectations for the "Chinese Peking Opera" IP, and has high confidence in further integrating the development of cross-strait industries and forming close exchanges of industry technology and cultural economy.
In the context of the revival of traditional culture, the innovative combination of "tradition + trend" is still exciting to inherit, translate and continue in contemporary life. The official announcement of the "Chinese Peking Opera" IP has become a new engine for the development of the cultural industry, an important driving force for promoting Chinese traditional culture and enhancing national cultural self-confidence. Represented by the IP of "Chinese Peking Opera", we will continue to expand more possibilities in the future, innovate cultural communication and development methods, and enable excellent traditional culture to make its own blood and shine with new brilliance.