On the 22nd, the topic #Customers complain that the way to order tea is like IQ tax# caused heated discussions on Weibo, and once rushed to the first place in hot searches.
Some consumers complained that they bought tea when waiting at the airport, and a team of more than ten people queued for nearly 50 minutes to get the product, thinking that its marketing method was unreasonable.
On the 22nd, Zhongxin Jingwei asked the tea face for confirmation on this matter, and the relevant person in charge said that the company's "ready-made-to-play" cup method did not do a good job in the process of promotion, and humbly accepted customer suggestions. "Verifying the QR code is an iteration of the previous calling method, and the logic of taking the cup is to do the people in front of you first. Based on the characteristics of the product, the original intention of our production is to hope that consumers can drink fresh fresh tea. ”
The person in charge said that the original intention of the "ready-to-use" cup retrieval method is to reduce the waiting time of customers and improve the customer experience, and consumers can freely choose the time to pick up the cup according to their own time schedule. "It's really not intentional to put customers in line, we will continue to optimize."
A queue of more than a dozen people for 50 minutes?The aforementioned consumer said that he initially thought that he was queuing up to scan the code to order food, and when he waited in line, he was told that he needed to go to the other side to pay for the meal code first, and then take the meal code to queue up to scan the code to pick up the meal. I got in the wrong line, so I had to rearrange it, and the queue of more than ten people took nearly 50 minutes to get the milk tea. "This kind of marketing method seems to be deliberately creating a scene with a lot of people, like an IQ tax, which is very unpleasant."
This experience resonated with many netizens. "When I bought it in Changsha for the first time, I was also stunned, how can I continue to queue up to get food after waiting in line to pay?" I have been to Changsha, Hunan before, and one thing I can't understand is that there are tea shops everywhere, why are so many people queuing?"
Source: Weibo screenshot
Ms. Li, who is traveling in Changsha, told Zhongxin Jingwei that she encountered a similar situation when she bought milk tea at a local tea store. "After placing the order, you need to scan the code on the receipt again to verify it, and then someone will do it for you, and if you don't write it off, you won't do it first." The clerk said that some people go to other places after placing an order, when to come over to write, when to do it again, which means that this will ensure that what you drink after you come back is freshly made. ”
A shop in Changsha. Photo courtesy of interviewee
Ms. Li thinks this is indeed cumbersome, and for consumers like her, who need to drink at the time, it means having to queue up again and waste some time. "When I went to buy it yesterday, there were three or five people in the store, waiting for about ten minutes, and it was relatively slow."
Some netizens believe that tea is not selling milk tea, selling marketing" and "deliberately creating a scene with a lot of people".
Source: Weibo screenshot
It was once hot search for "penalty station" to take foodIn February this year, the "penalty station" queue for food also caused heated discussions.
At that time, many netizens complained that the local Chayan Yueshi store changed the rules for food pick-up, and were required not to leave after ordering, and must queue up for food in order on the spot, and re-queue once they left the line.
On February 9, Chayan Yueshi's official Weibo posted an apology, saying that after the Spring Festival, trying to test a new order cup scheme in a small number of stores, at present, the 3-day internal testing period has ended, and the internal test stores have now returned to the previous order and food collection method.
However, after apologizing, some media visited Wuhan and found that some Chayan Yueshi stores still had to queue up for food on the spot after ordering, and the store clerk said that they had not received a notice to cancel the queue.
As an Internet celebrity brand in the milk tea industry, the first impression left by tea on many consumers is "long queues", and on social media, you can often see that some people do not hesitate to queue for two or three hours, or even longer, to drink a cup of tea. But such a mandatory queue for food, many people said that it was the first time they had seen it.
It is reported that Chayan Yueshi did not force consumers to queue up for food before, and many stores also adopted the form of calling for food, consumers can wait for the system to call the number after the order is completed, and there is no need to queue at the food pick-up place.
In this regard, netizens have said: "In fact, there is no need to rely on queuing to show their fire", "It's too arrogant, don't put the consumer's experience first", "I'm here to consume, not to the penalty station"...
According to public reports, since its establishment in 2013, Chayan Yueshi has opened more than 500 stores across the country and has more than 7,000 employees. In addition to the pleasant color of tea, the company also has a coffee brand "Yuanyang Coffee" and a new Chinese lime tea brand "Gude Mo Lime".
(Sino-Singapore Jingwei)