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Recently, Sima Nan, an independent scholar and social commentator, has been embroiled in strife. Tencel Healthcare Co. Ltd. took Sima Nan to the Internet Court for liability for online infringement, claiming that Sima Nan had infringed on Tencel's reputation in a video comment last year, demanding 5 million yuan in compensation and a public apology.
The incident stemmed from Sima Nan's posting of a video on his Weibo account in August 2020. In the video, the sharp-tongued Sima Nan used harsh words such as "pull the side" and "make black money", which aroused the anger of Thai Tencel.
However, this is not a "friendly joke" on April Fool's Day. On the evening of April 1, Sima Nan hammered the incident in a self-made video and bombarded Tiansi again. Thailand's TENCEL Group claimed to allocate 6 million yuan over the next three years to establish an intellectual property fund, and promised to continuously replenish the fund to support the fight against counterfeiting and rights protection in the Chinese market. Such doubts seem quite reasonable.
It is worth noting that the two new Red Bull products launched by Thailand's Tencel Group in 2019, which are still in a series of litigation disputes, have small gold cans that are very similar to the original products in manufacturing and packaging, which is suspected of misleading consumers into thinking that they are still the original Red Bull products. Such behavior is reprehensible, and as a consumer, you also have the right to file a lawsuit against Tencel Thailand.
Sima Nan also carried a large number of empirical photographs, which proved that Thai Tencel adopted very different propaganda strategies in the European and Chinese markets. His words and actions have repeatedly hurt the feelings of Chinese consumers. And Thai Tencel has also repeatedly compared Taiwan, Hong Kong and other places with other countries, which is both subjective and intentional, and has continued for a long time, and its negative impact is quite bad.
However, Tencel has remained silent and has not responded so far. Sima Nan said that he could not be given another opportunity and should be included in the list of untrustworthy enterprises.
Some netizens have said that doing business in China, the basic principles should be clearer, "Enjoy the Chinese market, but try to shirk responsibility, where is the reason for such a thing?" ”
It is worth mentioning that Thai Tencel is not well-known in China. Since the outbreak of a series of disputes such as China's Red Bull trademark and contract in 2016, Thailand's Tencel as a party to the dispute has gradually become well-known to the media and consumers.
From a legal point of view, there have been more than 20 lawsuits between Tencel and Red Bull in Thailand. At the end of December 2020, the Supreme Court ruled in second instance to reject Red Bull's appeal on the attribution of trademark rights, but so far, there has been no ruling on trademark infringement involving the production or sale of Red Bull products in China.
However, at the market level, the confrontation between China and Thailand has intensified. In 2019, TENCEL officially launched a team led by former Red Bull executives in China as the general agent in China to sell its version of Red Bull. Sima Nan has repeatedly questioned whether the two products are almost identical in packaging and decoration to China's Red Bull, which has been sold in the Chinese market for nearly 26 years, especially the latter, which looks very similar, but there are considerable differences in ingredients. Mix them up and sell them so that consumers are almost indistinguishable.
To sum up, this incident reveals that in the context of globalization, the international market competition is fierce, and the credibility and image between enterprises are crucial. At the same time, it also reminds us that as consumers, we should be vigilant and should not ignore the authenticity and quality of our products. After all, integrity is the foundation of an enterprise's foothold on the market.
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