As the originator of SUVs, Ford Bronco enjoys high status and extensive historical influence. In the North American market, it became a markup with amazing sales and successful off-road performance. Now, the domestic version of Ford Bronco will officially land on the domestic market.
Ford Bronco has an important historical place as a pioneer of SUVs. Since its introduction in 1966, it has been a benchmark in the off-road market. It has not only deeply imprinted the imprint of off-road sports and adventurous spirit in the hearts of ordinary consumers, but also achieved brilliant results in many off-road events. This makes Ford Bronco enjoy a high degree of visibility and influence in the market.
Ford Bronco has achieved great success in the North American market and has become the representative of the markup god car. According to sales data, sales soared by 234.2% in 2022. This massive increase in sales made people exclaim: Ford Bronco is crazy! High sales have made Ford Bronco a target for people to follow, and buying Ford Bronco even requires paying a high markup, which reaches $30,000. This shows that in the North American market, consumer demand for Ford Bronco is very high, and they recognize Ford Bronco's hardcore off-road characteristics and brand influence.
The domestic version of Ford Bronco continues the design of the overseas version of the model, and the appearance is outlined by flat straight lines, showing a strong and rough atmosphere. The body measures 4800mm (4825, side-mounted spare wheel version) / 2070/1990mm and a wheelbase of 2950mm. This size gives Ford Bronco plenty of space reserves and passability. At the same time, the Ford Bronco is equipped with a retro round headlight cluster and a long tail light cluster, which enhances the overall recognition. The side styling is simple and stylish, with a soft-top convertible, and 17-inch gloss black wheels add ruggedness. The rear also has a sideways opening tailgate and an external spare wheel, highlighting Ford Bronco's off-road pedigree.
The interior of the domestic version continues the design of overseas models and adopts the classic "T" layout. Equipped with a semi-LCD instrument cluster and a 12-inch central control screen, it provides rich driving information and entertainment functions, so that the driver can enjoy convenience and comfort. In terms of power, the domestic version of the Ford Bronco will be equipped with a 2.3T turbocharged engine with a maximum power of 202kW and a top speed of 161km/h. This powertrain will give you a strong power output and excellent off-road performance, so you can experience real driving pleasure.
So how much will the domestic Ford Bronco cost? Combined with competitors, whether in the overseas or domestic market, Ford Bronco's direct competitor is undoubtedly the Wrangler. Taking the 2024 Wrangler as an example, its domestic price is 499,900-569,900, and the price of Ford Bronco is expected to start at 400,000 after domestic production.
Summary:
As the originator of SUVs, Ford Bronco has a strong reputation in the world market for its unique off-road characteristics and brand recognition. The domestic version of Ford Bronco will bring Chinese consumers a powerful and personalized model choice. Whether in exterior and dimensions, interior and power, Ford Bronco has won over with its iconic design and outstanding performance. The quality and hardcore off-road characteristics of the Ford Bronco will provide consumers with unparalleled driving pleasure and value. With the launch of Ford Bronco in China, there's reason to believe it will once again work wonders in the world's largest automotive market.