From a small trader to a billion-dollar anchor, how did Wei Ya, the queen of goods, train?
Wei Ya, whose real name is Huang Wei, is a well-known anchor in China's e-commerce live broadcast industry. She began to get involved in the live broadcast industry in 2016, displaying and promoting various products through the live broadcast platform, and quickly accumulated a large number of fans and influence. With her unique live broadcast style and professional product recommendation ability, Weiya has gradually become synonymous with the queen of goods. She has successfully promoted many brands and products through live broadcasting, and won the trust and love of consumers.
Since 03, Wei Ya, who is less than 20 years old, began to toss all kinds of tosses, first helping her mother and baby to do a small business, and then began to pursue her dreams in the entertainment industry due to her entertainment dreams.
After some tossing, she finally gave up her dream of stardom and turned to running an offline clothing store with her husband, with an annual income of more than one million at the best time of her business, becoming a veritable little rich woman.
In 2012, Wei Ya, who accidentally came into contact with e-commerce, made a desperate bet to invest all her net worth in, and finally ushered in the harvest on Double 11 in 2016 after experiencing ups and downs, and the online store sold more than 10 million in a single day.
Day after day, the devil work has achieved one record after another for Weiya: the highest number of viewers in a single session reached 43 million, the turnover during Singles' Day in 2019 reached more than 3 billion, and the live broadcast sold a rocket of 40 million, which was photographed as soon as it went on sale. Thus was born the "Queen of Goods".
Go to bed at 9 a.m., get up at 3 p.m. to select products and have meetings, and broadcast live at 8 p.m. until about 12 a.m. Then organize a meeting of employees to summarize, almost until 7 or 8 o'clock in the morning. That's Via's schedule for more than 330 days a year. Therefore, there are no shortcuts behind success, only extraordinary efforts and day-to-day persistence.
From anchors to structuring your own business empire
Before the tax evasion incident, Weiya had built a huge business empire. She works with multiple brands and merchants to promote products through live streaming. Her live broadcast room attracts millions of viewers every day, and sales are very good. Weiya's business empire covers clothing, beauty, home and other fields, and her influence and appeal are undoubted in the e-commerce live broadcast industry.
Tax evasion incidents exposed
Weiya's tax evasion incident was exposed in early 2021. According to reports, Wei Ya is suspected of tax evasion through fictitious transactions, tax evasion and other means. The tax authorities investigated her and eventually confirmed her violations. According to relevant laws and regulations, Weiya was punished with fines and tax backpayment, and was required to rectify and correct wrongdoing.
Wei Ya publicly apologized after the incident was exposed, and said that she would actively cooperate with the tax department's investigation and rectification work. She admitted her mistakes and said she would learn from them and regulate her business practices. Weiya also said that she will strengthen her compliance awareness, comply with relevant laws and regulations, and operate her business in a more standardized and transparent manner.
After being banned by the whole network, how is Weiya's life situation?
The tax evasion incident had a certain impact on Weiya's living situation. In addition to being punished with fines and tax payments, Weiya also needs to face public doubts and public pressure. Her image and credibility have also been somewhat damaged. However, Wei Ya still maintains a high popularity and influence, and her live broadcast activities and product promotion are still supported and concerned by the majority of fans.
Tax evasion is not an isolated case, and anchors with goods have become the hardest hit area
In addition to Wei Ya, there are some other anchors in the live broadcast industry who have been punished for tax evasion. These anchors are suspected of evading taxes through fictitious transactions, tax evasion and other means, violating relevant laws and regulations. The tax authorities investigated them and imposed penalties according to the seriousness of the offence.
How can a good streamer go further?
To go further, an excellent live streamer needs to have the following qualities and abilities:
- Professional knowledge and product understanding: understand the products being promoted, have professional knowledge and ability, and be able to provide accurate information and suggestions to the audience.
- Integrity and transparency: comply with laws and regulations, be honest and trustworthy, and do not engage in fictitious transactions and tax evasion and other illegal acts.
- Interaction and communication with the audience: maintain good interaction and communication with the audience, answer the audience's questions, and solve the audience's doubts.
- Continuous learning and improvement: Maintain a learning attitude, constantly improve your professional ability and live broadcast skills to adapt to changes in the market and changes in demand.
The most important thing is that all business activities must be carried out under the sun, and must be carried out within the supervision of laws and regulations.
Only by abiding by the law can we go further
Xiao Yang Ge is a well-known anchor in China's live broadcast industry, and has been loved by the majority of audiences for his humorous performance and sincere attitude. In his live broadcast, he pays attention to complying with laws and regulations, and does not engage in fictitious transactions and tax evasion. His live content is mainly entertainment, and he interacts and communicates with the audience by sharing his life and experience. Brother Yang has won the trust and support of the audience with his true and honest image and has gone further.
What should be done if the anchor evades taxes and evades taxes, and the quality of the goods is endless?
In order to prevent and supervise the occurrence of tax evasion incidents and quality incidents, the state can adopt the following laws and supervision policies:
- Strengthen the supervision of the tax department, strengthen the tax inspection and investigation of the live streaming industry, and severely crack down on illegal activities such as tax evasion and evasion.
- Improve relevant laws and regulations, clarify the business norms and disciplinary requirements of the live broadcast industry, and standardize the behavior of live streamers.
- Establish and complete oversight mechanisms, strengthen supervision and management of live streaming platforms and anchors, and promptly discover and deal with illegal acts.
- Raise the public's awareness of law and consumption, strengthen the supervision and reporting of tax evasion and quality problems, and create an atmosphere of social co-governance.