Entering September, the liquor industry will gradually usher in the traditional sales season, distributors' enthusiasm for stocking, liquor sales, etc. will be improved, so how will the price of famous wine in September perform? According to the 18th issue of "Bay Area Wine Prices" compiled and released by the reporter of Nanduwan Finance Agency-Wine New Consumption Index Research Group, most of the famous wines including Feitian Moutai and the eighth generation Wuliangye have recently shown a decline in average prices, because many offline supermarkets in Guangzhou, Shenzhen and other places have adjusted the price of liquor products, and some single products have been reduced by as much as 300 yuan.
Moutai Wuliangye leads
The average price of 12 famous wines decreased
On September 6, the Luzhou China Liquor Commodity Wholesale Price Index Office released the "Analysis of the Trend of the National Liquor Price Index in August 2023", pointing out that the national liquor price index in August was 99.85 month-on-month, down 0.15%. Among them, the price index of fine wine fell by 0.35% to 99.65 month-on-month.
Obviously, entering September, the price of fine wines continued this downward trend.
According to the wine price data collected in this issue, the average retail price of 12 famous wine products, including Feitian Moutai, the eighth generation Wuliangye, Guojiao 1573, and Qinghualang wine, has declined. Among them, the average retail price of Feitian Moutai in the recent market is about 3,000 yuan, which is nearly 50 yuan lower than the average price of the previous period; The average retail price of the eighth generation Wuliangye in the recent market is about 1121 yuan, which is nearly 80 yuan lower than the average price of the previous period; The recent average retail price of Guojiao 1573 is about 1111 yuan, which is nearly 50 yuan lower than the average price of the previous period; The average retail price of Qinghualang wine in the recent market is about 1122 yuan, which is nearly 40 yuan lower than the average price of the previous period.
In addition, the average retail price of Guotai Guobiao, Shuijingfang Jingtai, Gujing Gongjiu Gugu 20 and other products has also dropped by more than 20 yuan recently.
In addition, the average retail price of 6 famous wine products increased compared with the previous period, namely Junpinxi Wine, Jinsha Abstract 2.0, Jiannan Chun Crystal Sword, Jiujiang Double Distilled Rice Light Bottle, and Drunkard Wine Red Altar 20. Among them, the average retail price of Sands Abstract 2.0 in this period increased by about 46 yuan compared with the previous period, because its price in RT-Mart in Shenzhen was 1399 yuan and in Seven Fresh Supermarket was 1299 yuan, which was significantly higher than other channels, which in turn increased the overall average price.
The price of offline supermarkets has been significantly reduced
Some products fell by 300 yuan
From the reasons for the decline in the average retail price of the famous wine market in this period, the adjustment of the price of liquor products by offline supermarkets has become the main reason.
The reporter of Nanduwan Finance Agency-Wine New Consumption Index Research Group noticed that except for individual products, the prices of various categories of wine on online platforms such as Tmall and Jingdong this week were similar to the previous period, and there was no large fluctuation, while the prices of offline famous wines changed greatly.
For example, compared with the previous issue, many famous wines in this issue of RT-Mart and Wal-Mart Guangzhou have seen price reductions. Among them, the price change is the eighth generation of Wuliangye sold by Guangzhou RT-Mart, which dropped from 1499 yuan in the previous period to 1199 yuan in the current period, with a price reduction of up to 300 yuan, while the rest of Guangzhou RT-Mart's famous wine products have also been reduced by about 100 yuan.
In Guangzhou Wal-Mart, the price changes of various famous wines are also comparable to the situation of Guangzhou RT-Mart, such as Yanghe Dream Blue M6+, Qinghualang Wine, Shede Taste and other products have seen a 100-yuan price reduction.
In the distributor channel, although the price of famous wines has increased compared with the first half of the year, the price of many products is still lower than that of online platforms. For example, the eighth generation of Wuliangye is still sold at a price of 999 yuan, and Junpinxi wine can be sold at least 959 yuan; Sands abstracts can be sold for as little as 620 yuan, etc.
Although the price of liquor is still fluctuating, many institutions have given optimistic predictions for the peak liquor sales season in September and October. Everbright Securities recently said that the liquor industry, considering the current landing of the report, the introduction of various favorable policies under the sector valuation level is supported, the market performance of the liquor sector driven by the September peak season is worth looking forward to, although internal competition has intensified, but the head wine companies are still expected to further increase their share and harvest incremental space.
Produced by: Nandu Bay Finance Society
Curator: Liu Jiangtao, Wang Ying
Coordinator: Ma Jianzhong, Chen Yangkai
Executive: Nandu trainee reporter Wang Jingjuan, Nandu reporter Bei Bei, Chen Yingshan, Qiu Kangzheng, intern Wu Jiamin