Whether it is a smoking friend or a non-smoking partner, everyone must be familiar with the brand of "Zhonghua" cigarettes. As the first high-grade national cigarette brand in New China, "Zhonghua" has won the reputation of "National Tobacco".
Before the birth of "Chinese" cigarettes, the dominance of the high-end cigarette market was mostly controlled by imported tobacco. However, in 1950, the newly established People's Republic of China could not entertain guests with domestically produced high-end cigarettes.
Later, Chairman Mao issued this instruction to the Ministry of Food Industry: "We need to develop our own cigarette, which does not need to involve any English at all." "With this as a standard, I began to build my own best quality cigarette brand.
As the birthplace of the cigarette industry, Shanghai has the responsibility to carry this banner. The East China Ministry of Industry has fulfilled this task, and the newly established people's power has completed the takeover and transformation of the state-owned China Tobacco Company, successfully recovering from its crumbling and endangered state. The company is now appointed as the responsible party for the production of sample cigarettes.
In the cold winter of 1950, a special political responsibility befell the Shanghai Tobacco Company, which was very exciting and emotional. The legendary journey of the "Zhonghua" brand has also begun.
In the process of formulating test cigarettes, in order to ensure the safety and stability of the production process, dedicated production technicians have persevered for 24 hours until the test is completed. Subsequently, this batch of experimental cigarettes was personally escorted to Beijing by Comrade Wang Daohan, then Minister of Industry of East China, for relevant leaders to taste.
After passing the leadership review, the brand received unanimous praise, which also marked the birth of China's first premium cigarette brand in the near future. Now it's time to create the most attractive brand name for "the best quality cigarettes". Since the name of the company at that time was China Tobacco Company, it was decided to use the word "Zhonghua" as the name of the cigarette brand
All the cigarette samples have been manufactured, and the most popular name "Zhonghua" has been determined, and now it is necessary to face the problem of choosing a trademark design for it. Finally, it was decided to publish an announcement in the Liberation Daily to solicit the wisdom of the public by soliciting designs for the trademark. The announcement attracted many submissions, including enthusiastic designers. After careful review, the trademark design was finally chosen: the Tiananmen City Tower, under which two huge Chinese watches are connected to each other by the Jinshui Bridge. The main part of the trademark is printed with five eye-catching characters of "China Brand Cigarettes". The back design of the logo is more concise, directly showing a Chinese watch with a base, and the name of the brand "China Brand Cigarettes" is also printed in the middle.
After the launch of the "Zhonghua" brand, it quickly gained people's favor, and was known as the "ultra-high-end" cigarettes with high quality and mellow taste in the hearts of the Chinese people, and the "Zhonghua" brand cigarettes also ranked first.