Red Network Moment News, September 9 (Correspondent Zhang Yijing) In the past summer vacation, hiking, camping, mountaineering and other outdoor sports popularity remained high, mountain tourism because of its unique natural landscape, cultural heritage and rich outdoor experience favored and sought after by a large number of tourists. Under the background of the global tourism industry entering the post-epidemic tourism reshaping, mountain tourism has become increasingly leading, and mountain tourism resources will also become diversified with changes in market demand.
Grasp the pulse of the times and share the grand event of mountain travel
In the critical period of tourism innovation, following the successful holding of the 2023 "International Mountain Tourism Day" theme event in Vientiane, Laos, the 2023 International Mountain Tourism Alliance Annual Conference and "World Famous Mountain Dialogue" will be opened on September 15 at the International Conference Center of Xingyi City, Guizhou Province.
The conference will focus on the themes of "Mountain Tourism Resource Innovation and Destination Construction" and "World Famous Mountains Empower Mountain Tourism Health and Well-being", condense the wisdom of all members, gather the strength of industry players, meet the needs of the development of the times, seek innovative ways of sustainable mountain tourism governance in the new era, and discuss strategies for the protection and innovative utilization and development of mountain resources. Fu Yingchun, Vice Chairman and Executive Secretary-General of the Alliance, said: "Tourism resource innovation is the essence of sustainable mountain tourism, which is related to the cognition and systematic construction of mountain tourism resources, and the integration of tourism and destination governance. Only by promoting the innovation of mountain tourism resources guided by demand can we achieve high quality production capacity and create an international tourism destination with appeal and sustainability.
The 2023 International Mountain Tourism Alliance Annual Conference and "World Famous Mountain Dialogue" was held concurrently with the 2023 International Mountain Tourism and Outdoor Sports Conference, and the theme of the annual meeting and the World Famous Mountain Dialogue complemented the theme of the International Mountain Tourism and Outdoor Sports Conference "Cultural and Sports Tourism Integration and High Quality Life", forming a perfect echo. This event is an annual meeting of special significance held in the context of the global tourism industry moving towards a comprehensive recovery, major changes in the market pattern, and new opportunities and challenges for mountain tourism. It is also the first offline event since the change of the alliance, and the choice of Xingyi, the birthplace of the alliance, is the place where it will be held, and the significance of "starting again" is extraordinary.
International Mountain Tourism Alliance/Courtesy photo
Gather together to discuss the future of mountain travel
At the 2023 International Mountain Tourism Alliance Annual Conference held on the morning of September 15, guests will make wonderful speeches on the new development, new formats and new trends of mountain tourism in the new era, and the event site will inform the 2023 annual work of the International Mountain Tourism Alliance and the 2024 annual work plan, announce the 2024 "International Mountain Tourism Day" theme activity venue, and release the "World Mountain Tourism Development Trend Report (2023 Edition)".
At the "World Famous Mountain Dialogue" held on the afternoon of September 15, representatives of international tourism organizations, tourism-related institutions of relevant countries, enterprise representatives, experts and scholars will conduct in-depth exchanges on the topics of "ecological priority empowers the green development of famous mountain tourism" and "mountain tourism leads a healthy lifestyle". Discuss the pursuit of the new era such as eco-tourism and mountain health care and their development paths, reflect the sense of the times of integration, innovation and the pursuit of healthy life, share the experience of tourism governance in famous mountains, and discuss the future development of the industry. The "Join hands to build the world's famous mountain tourism destination - "2023 World Famous Mountain Dialogue" initiative will be released at the scene, calling on the industry to establish the awareness of famous mountain tourism destinations, explore the evaluation system of famous tourist mountains, and jointly build a cooperation mechanism for world famous mountain tourism destinations. During the event, the 2023 World Famous Mountains Photo Exhibition will also be held, focusing on mountain tourism resources and showing the new style of the world's famous mountains, echoing the 2023 "World Famous Mountains Dialogue".
In order to promote exchanges and cooperation, a symposium on the theme of mountain hot spring health tourism will be held on the afternoon of September 16, where hot spring health experts, representatives of hot spring enterprises and scientific research institutions will discuss and exchange ideas and seek cooperation on how to jointly build the brand of mountain hot spring health tourism, how to promote mountain tourism and mountain economic and social development, how to plan, build and operate mountain hot spring health tourism destinations, how to create experiential and healthy health tourism products with mountain hot spring characteristics, and how to cultivate professional talents.
Innovation Guidelines Set an industry example
Formally established in August 2017, as the world's first professional international organization positioned as mountain tourism, in the past six years, the International Mountain Tourism Alliance has grasped the pulse of the times and the frontier trend, adapted to the development of the situation and changes in demand, adhering to the purpose of "protecting mountain resources, inheriting mountain civilization, promoting mountain economy, benefiting mountain people, and committed to sustainable mountain tourism development". Positive results have been achieved in terms of members' dialogue and exchange platforms. Through the cultivation and construction of independent brands such as the annual meeting of the alliance, theme forum, International Mountain Tourism Day, World Famous Mountain Dialogue, and Asian Mountain Tourism Promotion Conference, it has provided ideological and practical support for the sustainable development of global mountain tourism.
In order to promote the construction of the international mountain tourism standardization system, the International Mountain Tourism Alliance has taken the lead in organizing and compiling a number of industry reports, standards and guidelines, and continuously provided theoretical guidance and technical support for the healthy and sustainable development of various segments of mountain tourism. This year, the Regional Comprehensive Economic Partnership (RCEP) has fully entered into force for its 15 signatories, in order to seize the opportunity and promote the high-quality development of mountain tourism, the International Mountain Tourism Alliance and the Chinese Academy of Social Sciences have compiled the "Report on Cooperation and Development of Mountain Tourism under the RCEP Framework", which will be released at the opening ceremony of the 2023 International Mountain Tourism and Outdoor Sports Conference. At the same time, in combination with the theme of "Integration of Cultural and Sports Tourism and High Quality Life" of the International Mountain Tourism and Outdoor Sports Conference, the demonstration units will be awarded licenses according to the two mountain tourism evaluation standards and implementation plans of "Construction and Assessment of International Mountain Hot Spring Health Tourism Resort" and "International Mountain Hiking Tourism Guide" formulated by the International Mountain Tourism Alliance.
The tourism industry is prosperous, the market is prosperous, and the special timing and issues give this 2023 International Mountain Tourism Alliance Annual Conference a special mission. This annual meeting will gather wisdom and learn from everyone's strengths, play the role of a cooperation exchange and sharing platform that serves members and influences the industry, and brings new momentum to the development of the mountain tourism industry.