The old man and the old man. Old-age care is an important livelihood work, which is related to thousands of households and is also an important part of the national strategy to actively cope with the aging of the population. In recent years, the mainland has continuously strengthened the top-level design of the elderly work, continuously improved the old-age service system, and steadily promoted the construction of an age-friendly society. The participation of the insurance industry in the pension industry can increase the supply of pension services, promote the construction of the pension service system, give play to the functions of commercial insurance economic compensation, financial integration and social management, and effectively promote the development of the elderly care and health industry.
As a leading enterprise in the life insurance industry in mainland China, Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life Insurance Company") actively implements the decision-making and deployment of the Party Central Committee, gives full play to the role of the "main force" in the high-quality development of financial central enterprises, and actively participates in the construction of the third pillar of the elderly.
Development of long-term care insurance
Meet the needs of social old-age security
"When applying for long-term care insurance, I originally thought it would be complicated and cumbersome, but with the sincere, professional and patient guidance and help of the Chinese Life staff, it was quickly handled, and the door-to-door assessment process was also smooth, thank them very much!" The 90-year-old Wu Shurong said. Due to old age and infirmity, trapped in a hospital bed, and continuously disabled for many years, in April 2022, Wu Shurong's family learned about the national long-term care insurance policy and completed the application under the service of Chinese life insurance company, was rated as severe level 1, and began to enjoy the benefits of long-term care insurance in May.
With the escort of long-term care insurance, the quality of life of the elderly Wu Shurong and his family has been significantly improved. Wu Shurong's wife said: "With long-term care insurance, now every few days a caregiver comes to help him scrub his body, cut his hair, and cut his nails, and Lao Wu's spirit is much better than before!" This really solves the nursing difficulties in our real life, and also makes us feel the warm care of the government and the dignity of life. In fact, the situation of the old man Wu Shurong is not an isolated case. According to data from the National Bureau of Statistics, by the end of 2022, there were more than 280 million elderly people aged 60 and above in the country, accounting for 19.8% of the country's total population, of which 210 million were aged 65 and above, accounting for 14.9% of the country's total population, and the aging of the population was grim. With the aging of the population, the increase in life expectancy, and the change in the disease spectrum, the number of disabled people in the mainland is also increasing.
The sheer number of disabled groups is unprecedented at any time in history. At the same time, the mainland family demographic structure has undergone tremendous changes, which has also led to fundamental changes in the care of the disabled elderly. At present, the reality that needs to be faced is that the miniaturization and centralization of family structures has reduced the human resources available for family care, and many disabled elderly people will not be able to achieve this through the traditional way of relying on family members to take care of them. Therefore, exploring the establishment of a long-term care insurance system has become an important deployment made by the country to actively respond to the aging of the population and improve the social security system.
The report of the 20th National Congress of the Communist Party of China proposed to "improve the multi-level social security system covering the whole people, coordinating urban and rural areas, being fair and unified, safe and standardized, and sustainable", "establishing a long-term care insurance system, and actively developing commercial medical insurance". Chinese Life Insurance Company practices the "people-centered" development thinking, aims to enhance the people's sense of gain, happiness and security, and is committed to allowing disabled people to enjoy higher protection and higher standards of long-term care insurance services. With the tenet of "government-led, professional operation, guaranteed capital and low profits, and long-term operation", Chinese Life Insurance Company regards long-term care insurance as a strategic business, innovates work ideas, carefully deploys and actively promotes it. At present, the company has formed a set of business operation management system with comprehensive service system, excellent professional ability, good business quality and standardized supervision and evaluation, customized nursing service packages and nursing plans for people with different degrees of disability, and implemented standardized and standardized nursing. At the same time, the combination of "online + offline" supervises the quality of home care and institutional nursing services, comprehensively and quantitatively assesses, so that the quality of life of disabled people can be effectively improved. As of the end of April 2023, Chinese Life Insurance Company has carried out 60 long-term care insurance projects in 40 cities in 18 provinces, covering nearly 33 million people and a fund size of more than 2 billion yuan. The company has successfully created pilot samples in Chengdu, Zhangjiagang, Guangzhou, Tianjin, Dongying, etc., and has played an active role in reducing the economic burden of disabled families, improving the quality of life of disabled people, promoting the development of the elderly care industry, and innovating social security management models.
Optimize age-friendly services
Hold up the happy life of the elderly
"It's been a long time since I ran to the customer service center to handle business." This is the 65-year-old He Xiumei's biggest feeling about the upgrade of Chinese life service in recent years. He Xiumei said: "There is nothing special now, there is no need to go to the customer service center for a year, and the pension insurance money will be received in real time." "This would have been unthinkable years ago. In the past, she had to take a bus stop several times a month to the Chinese Life Customer Service Center in Chongqing's Yuzhong District to collect insurance money. "At that time, there were no call machines, and we needed to queue up for business." He Xiumei recalled that when there were many people, seven or eight service windows were opened, but despite this, it usually took about 20 minutes to handle business. One-click direct online insurance service provides convenience for the elderly who have difficulty traveling.
At the same time, in order to ensure that the elderly customer group can really "use, use quickly, and use well" modern technology products, behind the "hard technology" is the long-term work and continuous efforts of "soft power". For elderly customers, the biggest obstacle to using mobile apps is first of all that they cannot find the entrance, do not know where to do the business, and what to do. In response to this pain point, Chinese life insurance APP "Respect for the Elderly Mode" provides multiple version switching channels, all of which are set in a conspicuous position to facilitate the operation of elderly customers, and customers over 60 years old log in automatically to jump to accurately reach the elderly service. It is also very convenient to find the function entrance, the life insurance APP is embedded in the intelligent response robot for the elderly, just long press "voice recognition" to say the service needs, you can quickly jump to the application page, to achieve one-click direct, one step. Chinese life insurance APP provided by life insurance companies with "big characters, simplified operation, manual service, and capital security" effectively escorts the elderly to handle insurance business online.
Not only that, Chinese Life Insurance Company has also made aging improvements to the service facilities of offline business halls. Nowadays, walking into the customer service center of Chongqing Yuzhong District of Chinese Life Insurance, there is an additional "Golden Station" service area, with a health care area, a convenience care area and a book garden. Elderly customers enjoy priority calling at the counter, and the station can provide rest and entertainment. Paper documents are too small to read? The counter is thoughtfully prepared with reading glasses. Cash charges are reserved for business and usage habits are respected.
"Caring for the elderly, providing for the elderly" is the most simple expectation of the general public for later life. Chinese Life Insurance Company has always adhered to the "people-centered", focused on the needs of the elderly group, and constantly optimized and upgraded services for the elderly.
Escort the public for the elderly
Open up a new blue ocean of personal pension
On April 21, 2022, the General Office of the State Council issued the Opinions on Promoting the Development of Individual Pensions. On November 22, 2022, the former China Banking and Insurance Regulatory Commission issued the Notice on Matters Related to Insurance Companies Carrying out Individual Pension Business, clarifying that insurance companies with strong capital strength and more standardized operation are mainly selected to participate, and insurance companies can provide annuity insurance and both insurance that meet the requirements to individual pension system participants. On November 23, 2022, China Banking and Insurance Credit disclosed the list of the first batch of individual pension insurance products, all of which are exclusive commercial pension insurance products. On November 25, 2022, the Ministry of Human Resources and Social Security, together with the Ministry of Finance and the State Administration of Taxation, issued a notice announcing the implementation of the individual pension system in 36 pilot cities (regions) including Beijing, Shanghai, Guangzhou, Xi'an and Chengdu. After the implementation of the individual pension system, many insurance companies have successively listed individual pension insurance products. As of late April this year, according to the list disclosed by China Banking and Insurance Credit, individual pension insurance products have been expanded to 32.
Chinese Life Insurance Company responded positively and landed personal pension business in the first batch of industries, and "China Life Xinxiangbao Exclusive Commercial Pension Insurance" was selected into the list of the first batch of individual pension products in the industry. Not long ago, the company launched the second personal pension insurance product - China Life Xin Minbao Insurance, which has many advantages such as wide insurance age, flexible protection period, and multiple insurance protection. Product liability includes death or total disability insurance, accidental injury death or total disability additional insurance, passenger transportation accidental death or total disability additional insurance, major natural disaster accidental injury death or total disability additional insurance, maturity insurance, can provide customers with suitable insurance protection, help customers participate in the individual pension system.
Insurance companies have competitive advantages in the fields of long-term investment fund management capabilities, longevity risk management, and medical and health care industry collaboration. With the inclusion of both insurance and annuity insurance as individual pension insurance products, it will help to further enrich the product types of personal pension and provide consumers with different types of protection solutions. Compared with other individual pension products, commercial pension insurance products focus more on long-term savings and long-term accumulation of pensions, which can meet the comprehensive needs of policyholders in terms of safety and stability, long-term value-added, and long-term receipt.
"Eight major projects"
Outline the ecological blueprint of healthy old ageing
Over the years, Chinese Life Insurance Company has adhered to the customer-centric, continuously implemented the national strategy of actively coping with the aging of the population, served the construction of "Healthy China", and increased the development layout of healthy elderly care business. At the end of 2022, Chinese Life Insurance Company launched a new business strategy - "Eight Major Projects" to lead future development, actively targeting new customer groups, new models and new capabilities, comprehensively upgrading the company's development momentum, and accelerating quality change, efficiency change and power change. Among them, it includes the launch of the "healthy elderly care ecological project".
In the past year, Chinese Life Insurance Company accelerated the integration of Chinese Group's internal health care resources through the China Life Pension Fund, and continued to promote the layout of institutional pension and community pension projects in strategic areas such as Beijing-Tianjin-Hebei, Yangtze River Economic Belt, and Guangdong-Hong Kong-Macao Greater Bay Area. The company gives full play to the advantages of the long-term cycle of insurance funds, relies on the professional investment platform within Chinese Life Group, continues to promote the investment layout and professional operation of the pension industry, builds a pension service system, and improves the supply capacity of elderly care services.
Chinese Life Insurance Company previously held the 2022 annual results conference to clarify the future development layout in the elderly, that is, to focus on the pension apartments or institutional pension in the central area of the city, supplemented by home care and community pension, to build a large pension service supply system of "one main and multiple auxiliaries". The company said that it hopes to use one to two years to form the supply capacity of elderly care services in 20 to 30 central cities, so as to better meet customer needs and serve customers well with high-quality health and elderly care services.
Looking forward to the future, Chinese Life Insurance Company will continue to accelerate the layout of the health care industry, strive to build a health care ecosystem with rich scenarios, diversified supply, advanced management and controllable risks, create new business development momentum, and escort people's better life with high-quality insurance protection services.
Editor: Lian Yeon-yeon
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