Original stardust123 in a changing world
When two Stanford doctoral students founded Google in a garage in 1998, no one could have foreseen the technological changes the search engine would bring about the world. Today, Google has grown into the Alphabet Group, and its business tentacles have expanded to unmanned vehicles, cloud computing and other fields, playing an important role in the digital ecology.
However, Google in the wave of artificial intelligence seems to have failed to stand on the cusp as hoped. The explosion of ChatGPT has made the industry think that Google is behind on this track, does it still have the possibility of turning over?
When will the vent come
ChatGPT has been rapidly gaining popularity around the world since last November, and this is the first time for many people to realize the charm of AI. Behind this AI product is OpenAI, which has received heavy financial support from Microsoft.
Google also tried to launch the competing Bard, but with far less influence than the former. Rumor has it that Google's internal engineers have admitted that the company has no "secret weapon" in AI and has missed the wave.
In fact, long before ChatGPT, there was a controversy within Google. Google's early language model, Lamda, was called "alive" by one engineer. This has sparked heated discussions about AI ethics and made Google more cautious about subsequent AI product launches.
In the eyes of the outside world, Google seems to have been hovering around the cusp of artificial intelligence and has never been able to seize the decisive opportunity.
The advantage remains
But industry experts don't fully agree with this view. They believe that we cannot easily deny the advantages that Google has accumulated in the field of AI.
In fact, Google has been deeply involved in artificial intelligence research for many years and has made important contributions to core technologies such as transformers. Its company, DeepMind, has developed projects such as the groundbreaking AlphaFold.
In May this year, Google IO released as many as 25 new artificial intelligence products, which have layouts in both consumer and enterprise AI markets. Investments are also ongoing, and the competition has not necessarily been abandoned, as is assumed.
More importantly, Google's thick accumulation in the field of cloud computing. The training and application of artificial intelligence models are inseparable from the support of powerful computing infrastructure. Google's services in this area are expected to allow more customers to use AI capabilities and feed back Google's own innovation.
Although compared to Amazon and Microsoft, Google is still at a disadvantage in the scale of public cloud services. But because of this, Google's cloud computing business may usher in a new period of opportunity in the AI era.
The wind is ruthless and affectionate
Of course, if Google wants to accelerate in the AI track, there are still many problems that need to be solved.
First, work product design to solve the pain points of current AI interaction, so that technology can truly integrate into users' lives, not just gimmicks and concepts. Second, further open up the closed loop of cloud computing and AI, and provide comprehensive solutions from the bottom layer to the application. Third, innovate business models to maximize their own business value while empowering customers with AI.
It can be said that Google is surrounded by multiple outlets of artificial intelligence development, surrounded by countless risks and opportunities. To truly achieve a breakthrough, it also requires meticulous strategic deployment and execution by management.
This is also the process that every technology company must face in the transformation of old and new kinetic energy, and Google will obviously not be an exception. Over the past 25 years, Google has witnessed and led the rise of multiple technology waves, and this time it will not give up easily.